Social Media Manager and Content Creator Job at Zenwise in Carlsbad
Zenwise, Carlsbad, CA, United States, 92002
Overview
Zenwise is redefining gut health with smart, science-backed supplements. From probiotics to digestive enzymes to complete wellness formulas, we make gut health simple, effective, and approachable.
What we’re looking for
We’re looking for a creative, trend-savvy Social Media Manager & Content Creator to own our brand’s presence on our social media platforms. This role blends strategy and hands-on creation; you’ll ideate, shoot, edit, and publish content that brings our brand to life across entertainment, education, lifestyle, and behind-the-scenes storytelling.
What You’ll Do
- Develop and manage a social media content calendar built around our key pillars.
- Stay ahead of trends on TikTok and Instagram, identifying opportunities for memes, trending sounds, and skits that align with our brand voice.
- Translate brand campaigns, product launches, and cultural moments into engaging social-first content.
- Build series-style content that can run episodically to drive consistent engagement and audience retention.
- Ensure all content reflects our brand personality, voice, and visual identity while staying optimized for each platform.
- Collaborate with internal teams (creative, marketing, product) to align content with broader brand initiatives.
- Regularly review analytics to refine strategies, test new formats, and double down on what resonates most with the audience.
Content Creation
- Concept, write, shoot, and edit engaging short-form video content optimized for TikTok, Instagram, and emerging platforms.
- Experiment with skits, social experiments, and storytelling formats to keep content fresh, relatable, and shareable.
- Repurpose content across channels while tailoring it to fit the unique culture, tone, and algorithms of each platform.
- Ensure a consistent brand voice, visual identity, and storytelling style across all creative outputs.
- Capture behind-the-scenes footage, day-in-the-life content, packaging processes, and team culture to humanize the brand.
- Collaborate with internal team members and external creators/partners for content opportunities.
Analytics & Growth
- Track performance across social media channels, adjusting strategies based on engagement and reach.
- Report on KPIs to continuously improve results and grow followers into loyal fans.
Who You Are
- A digital native with a deep understanding of TikTok and Instagram culture.
- Experienced in short-form video creation (filming and editing).
- Comfortable in front of and behind the camera.
- Passionate about building community, not just pushing content.
Qualifications
- 2+ years of social media or content creation experience (brand or personal creator).
- Excellent copywriting skills for captions and hooks.
- Photography skills (nice to have).
- Ability to work hybrid in Carlsbad, CA.
Why Join Us
This is your chance to help shape and grow a brand’s voice from the inside out. You’ll have creative freedom to experiment, push boundaries, and bring bold ideas to life while building a community around wellness, lifestyle, and culture.
Position Details
- Seniority level: Entry level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Manufacturing
- Location: Carlsbad, CA