Within is hiring: Social Content Creator - MX Mexico City, Mexico in New York

Overview

We are seeking a creative and highly motivated Content Creator to join WITHIN's Creative Production team in a full-time capacity. If you live and breathe social media, especially TikTok, and have a knack for creating thumb-stopping, authentic content, this role is for you. You will be instrumental in bringing our brand(s) to life online, transforming ideas and trends into engaging content with a strong focus on User-Generated Content (UGC) styles. Reporting to the Post Production Supervisor, you will collaborate across teams to produce timely and relevant social-first content.

Responsibilities

• Trendspotting & Ideation: Constantly monitor social media platforms (especially TikTok, Instagram Reels, etc.) to identify emerging trends, sounds, and formats, translating them into actionable content ideas for our accounts.
• Content Creation: Conceptualize, script, shoot, and edit engaging short-form video and static content optimized for various social media platforms, capturing an authentic, often UGC-style look and feel.
• UGC Focus: Develop and execute strategies to encourage and leverage user-generated content, and create brand content that mimics authentic UGC.
• Creative Collaboration: Work closely with the Social Media Manager / Content Lead and broader Marketing/Creative teams to align content with campaign goals, brand voice, and platform best practices.
• Basic Editing & Graphics: Perform necessary edits, add text overlays, incorporate trending audio, and utilize basic motion graphics or in-app effects to enhance content and ensure it’s platform-native.
• Asset Management: Organize and manage digital assets (raw footage, edited videos, graphics) for social media use, ensuring easy access and archiving.
• Platform Management: Stay updated on best practices, features, and algorithm changes across key social media platforms.
• Performance Awareness: Have a general understanding of what resonates with audiences and contribute insights based on content performance.

Requirements

• Social Media Native: Proven experience creating engaging content specifically for platforms like TikTok, Instagram Reels, YouTube Shorts. You understand the nuances, trends, and culture of these spaces intrinsically ("chronically online" is a plus).
• Content Creation Skills: Demonstrated ability to shoot (often with a smartphone) and edit compelling short-form video content.
• Editing Proficiency: Comfortable using mobile editing apps (e.g., CapCut, InShot) and/or basic desktop software (e.g., Adobe Premiere Rush, iMovie, basic Premiere Pro).
• UGC Acumen: Strong understanding of what makes UGC effective and experience creating content in that authentic style.
• Creative & Agile: Ability to generate creative ideas quickly and adapt to the fast-paced nature of social media trends.
• Collaborative Spirit: Excellent communication skills and ability to work effectively within a team environment.
• Organizational Skills: Ability to manage multiple projects simultaneously and meet deadlines.

Our interview process

• Excel and Typing Test

Benefits

• Base salary DOE
• Unlimited vacation policy
• Monthly phone/internet and food stipend
• Health insurance coverage
• Professional Development Program
• This is a fully in-office role. Candidates must be available to work on-site five days a week.

About WITHIN & Brkfst.io

WITHIN is the world\'s first Performance Branding company, partnering with major brands to drive business growth through innovative marketing strategies. We offer a fully integrated model across creative, media, performance, and brand channels. Brkfst.io is an incubated venture focused on connecting creators with brands to produce impactful ads at scale. We work with a network of thousands of content creators and aim to empower them to create great ads for brands.

We weave AI into everything we do, using the latest tech to innovate and scale. We expect our people to use AI in daily work as a critical tool for success.

Equal Opportunity

We are an equal opportunity employer. We do not discriminate on the basis of protected status. This job description does not constitute a contract and is subject to change at any time.