Marketing Manager - Solutions Marketing Job at bioMérieux in Chicago

Overview

Description: The Marketing Manager for Pharmaceutical Solutions Marketing is responsible for executing targeted marketing strategies to drive business growth for the Pharmaceutical Quality Control (PQC) franchise in North America. This role involves collaborating with cross-functional teams to develop and implement marketing plans that position our solutions, support product launches, and enhance brand visibility within specific key segments. The Solution Manager will mostly focus on solution/portfolio management, with some limited market segment responsibilities.

Responsibilities

• Solution Marketing & Product Launches: Collaborate with Product Management to define product positioning, messaging, and go-to-market strategies for new and existing solutions. Develop marketing materials (brochures, case studies, technical content) to support solution marketing. Partner with Sales to execute product launch plans, including training materials, webinars, and promotional campaigns. Review forecasts with Supply Chain and sales managers to ensure product availability and alignment with market demand in North America. Coordinate with Global Marketing to develop new and enhanced solutions for the Pharmaceutical market. Adapt global strategies for the North American market with Global Solution Marketing teams to ensure messaging consistency and readiness for customers. Support the value selling efforts of the commercial team in this segment.
• Content Development & Campaign Management: Develop compelling content for marketing communications (digital and print collateral, social media, blog articles, case studies) in collaboration with global and local teams. Implement integrated marketing campaigns to drive awareness, lead generation, and customer engagement. Track and analyze campaign performance and adjust strategies to optimize ROI.
• Market Research & Competitive Analysis: Conduct market research to assess customer needs, industry trends, and competitive positioning. Use data-driven insights to refine marketing strategies and recommend new initiatives. Monitor the competitive landscape to identify trends and potential threats.
• Brand Management & Messaging: Ensure consistent messaging and brand alignment across all marketing communications. Support the implementation of brand guidelines in materials and campaigns. Coordinate with external agencies for content creation and design as needed.
• Cross-Functional Collaboration: Work with Sales, Marketing peers, Global Marketing and Industry teams, Customer Service, and Supply Chain to align marketing efforts with business objectives. Provide North American market insights and coordinate product availability with customer demand and stakeholder communication. Address potential gaps in product availability with Supply Chain teams.
• Budget & Performance Monitoring: Assist in managing the marketing budget, track campaign performance metrics, and provide regular updates on marketing initiatives and outcomes to senior leadership.
• Limited Segment Marketing Strategy & Execution: Develop marketing plans tailored to specific PQC segments, analyze market trends, identify growth opportunities, and create segment-specific messaging and sales tools in collaboration with the Sales team.

Qualifications & Requirements

• Bachelor’s degree in health care related sciences; MBA is a plus.
• 7+ years of marketing experience in life sciences, healthcare, or B2B sectors, or significant experience in Operations or Quality within the Pharmaceutical or Diagnostic sectors can be considered (5+ years with a Master’s Degree).
• Alternative experience accepted: 7+ years of internal bMx experience in Industrial applications (Sales, Marketing, Service or Operations) in lieu of direct Marketing/Operations/Quality experience (5+ years with a Master’s Degree).
• Strong written and verbal communication skills with the ability to create compelling marketing content.
• Proficiency in digital marketing tools, CRM systems, and data analysis.
• Excellent organizational skills with the ability to manage multiple projects simultaneously.
• Experience working in a matrix organization and collaborating with global and regional teams.
• Proven ability to manage product availability and coordinate with Supply Chain and Global Marketing to align marketing plans with operational capabilities.
• Willingness to travel up to 20% for field activities, product launches, and industry events.

Compensation & Benefits

The estimated salary range for this role based in Illinois is between $114,100 and $142,100. This role is eligible for a variable annual bonus based on company, team, and individual performance per BioMérieux’s bonus program. Actual compensation within this range is determined based on experience and will be stated in the offer. BioMérieux offers a Competitive Total Rewards package, including medical/dental/vision, life and disability insurance, retirement plan with employer contributions and match, adoption assistance, wellness programs, employee assistance program, commuter benefits, voluntary benefits, discount programs, and parental leave.

Equal Opportunity

BioMérieux Inc. and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Applicants must have the legal right to work in the United States. Reasonable accommodations are available in the application process on request.