Simple Details is hiring: Marketing Manager in Virginia Beach

Compensation: $60,000 Annual + Performance Bonus

Overview

As the Marketing Manager at Simple Details, you’ll play a critical role in driving growth and building a world-class brand experience in a traditionally blue-collar industry. Reporting directly to the CEO, you’ll oversee all marketing activities—from campaign development to execution—ensuring that every initiative supports our mission to deliver a white-glove experience for our clients.

This role requires a balanced mix of creativity, strategic thinking, and data-driven decision-making. You’ll lead the marketing team, collaborate across departments, and build scalable systems that elevate Simple Details’ brand presence and generate qualified leads.

Pre-Application Questions

Please read carefully before applying:

• How many years of experience do you have in marketing and advertising? (Applicants with less than 5 years of experience will not be considered.)


• How many years of experience in a management or leadership role within marketing? (Applicants must have a minimum of 2 years managing a team or department.)


• Please describe your experience with funnel optimization and copywriting. (Applicants must have substantial experience optimizing sales funnels and crafting high-conversion copy that consistently leads to booked consultations.)


• What digital advertising platforms do you have direct experience with? (Applicants must be proficient in creating, analyzing and optimizing Google Ads, SEO, Facebook/Instagram Ads, YouTube, etc.)


• Which website tools and tracking platforms are you comfortable using? (Preferred candidates will have experience building and optimizing on WordPress.)


• Are you located in Virginia Beach, VA, or willing to relocate for this role? (Although we offer a hybrid work arrangement, applicants must live within a 25-mile radius of Virginia Beach, VA, and be available to work on-site at least three days per week.)

Only candidates who meet all of the following minimum requirements will be considered:

• 5+ years of experience in marketing and advertising


• 2+ years of management experience leading a marketing team


• Proven experience in funnel optimization and copywriting


• 3+ years of proven experience with digital advertising platforms (Google Ads+SEO), Facebook Ads, Facebook/Instagram, YouTube, etc.)


• Demonstrated ability to build or scale a marketing team in a startup or high-growth environment


• Proficiency with website tools and tracking platforms (ex: WordPress, Clickfunnels, Hyros)


• Comfort working directly with a high-performance CEO and adjusting quickly to feedback


• Strong numerical and analytical skills, including proficiency with performance metrics and reporting


• Ability to work with a sense of urgency and drive measurable growth

Who this role is for

• Someone who sees marketing as both an art and a science—able to create captivating campaigns while tracking every metric that drives growth.


• A collaborative leader who knows how to inspire and manage a team, but isn’t afraid to get hands-on with campaign execution.


• A data-driven thinker who believes that numbers tell a story and uses them to optimize campaigns and prove ROI.


• A creative mind with a knack for crafting engaging content and campaigns that resonate with automotive enthusiasts.


• A proactive, self-directed professional who thrives in a fast-paced environment and is excited to elevate a growing brand.

What you’ll need to excel

• Excellent communication and interpersonal skills to align with internal teams and external partners.


• A proven ability to balance creative vision with data-driven decision-making.


• A strong understanding of digital and traditional marketing channels, and how to blend them for maximum impact.


• Confidence in leading cross-functional projects and campaigns while maintaining brand consistency.


• Comfort working directly with a high-performance CEO—able to receive feedback, pivot quickly, and execute at a high level.


• Ability to work with a sense of urgency and consistently deliver results.

Responsibilities

• Support business objectives, lead acquisition, and elevate brand presence through targeted marketing efforts.


• Lead the marketing team in developing and executing digital and traditional campaigns across multiple platforms (Facebook, Google, YouTube, Instagram, Company Websites - WordPress, etc.).


• Provide expert guidance to develop innovative advertising, PR, social media, and event strategies.


• Inspire the marketing team to think creatively and design cross-channel campaigns that engage, educate, and convert.


• Maintain a robust research database, identifying and assembling marketing insights to guide decision-making.


• Identify issues and opportunities within marketing initiatives and recommend actionable solutions.


• Evaluate and recommend advertising platforms based on campaign goals, target audience, and ROI.


• Determine the company’s presence at conventions, trade shows, and industry events to maximize exposure.


• Assess and recommend hiring or restructuring needs within the Marketing Team to support growth and scalability.


• Collaborate with creative teams, internal stakeholders, external agencies, and vendors to ensure seamless execution.


• Communicate weekly with other leaders to ensure full alignment and unified direction for all marketing efforts.


• Develop and implement comprehensive marketing plans, including promotional calendars, product/service launches, and other high-impact projects.


• Oversee and refine social media strategy and presence to strengthen the brand’s reputation and visibility.


• Book at least 25 qualified consults per week.


• Maintain a minimum 3X ROAS each week to ensure campaign profitability.


• Plan, launch, and manage 2–3 new marketing campaigns per month across primary platforms (Facebook, Google, YouTube, Instagram, and WordPress-based website).


• Deliver weekly performance reports to leadership, covering key metrics such as Cost per Lead (CPL), Click-Through Rate (CTR), Cost per Mille (CPM), and conversion rates.


• Maintain a detailed quarterly promotional calendar that outlines all major campaigns, events, and product/service launches.


• Ensure every marketing campaign is launched on time and stays within budget parameters.


• Oversee and support your marketing team to ensure they consistently meet their individual KPIs.

Join Simple Details in setting a new standard for white-glove service in the automotive care industry. If you’re driven by creative excellence, operational precision, and data-driven results, we’d love to hear from you.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

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