Archetype is hiring: Social Media Strategist in New York

Overview

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Base pay range

$96,000.00/yr - $124,000.00/yr

About Archetype

At Archetype, you help clients think bigger, go further, and achieve more. With over 40 years of experience and 21 offices worldwide, you join a team of 650+ creative individuals turning ambitions into success. Our people are the heart of our achievements. If you take pride in your work and have bold ambitions, Archetype might be the place for you.

You are a creative thinker, problem solver, and storyteller. You thrive in a high-standard environment, where curiosity is encouraged, ambition celebrated, and kindness valued. As a self-motivated storyteller, you break new ground with strategic, creative campaigns. Your unique ideas and perspectives help us do our best work and make a difference in the world.

The Role

We’re looking for an experienced, creative, and results-driven Social Strategist to join our growing marketing team. Based in San Francisco or New York City, you’ll play a key role in shaping and executing social strategies for some of the world’s most influential technology brands. Part strategist, part creative thinker, part trend-spotter—you’ll collaborate with integrated teams to build social-first programs that elevate brand narratives, engage diverse audiences, and drive measurable impact. You’ll partner directly with clients and internal teams to create platform-specific strategies, breakthrough campaigns, and always-on social content that connects. If you live and breathe social media, thrive on finding the next big idea, and excel in fast-paced, high-standard environments—this one’s for you.

Responsibilities

• Develop and lead social media strategies across owned, earned, and paid channels, tailored to client goals, audience behaviors, and platform nuances.
• Plan and manage always-on social calendars, integrating brand campaigns, cultural moments, and real-time opportunities.
• Concept and develop social-first ideas—from short-form video and carousels to interactive polls and influencer activations.
• Stay ahead of platform trends and emerging formats, translating them into actionable client recommendations.
• Analyze and optimize campaigns by tracking KPIs, monitoring engagement, and providing actionable insights to improve performance.
• Partner with design, paid media, influencer, and PR teams to ensure social content works across campaigns.
• Champion the use of AI tools and emerging tech to enhance ideation, production, and community engagement efficiency.
• Oversee community management strategies, including tone, voice, and engagement approaches that build relationships and loyalty.
• Advise clients on platform best practices and audience engagement strategies aligned with business objectives.
• Build deep expertise in client industries, audiences, and competitors to inform content and engagement tactics.
• Lead brainstorms and creative workshops to inspire bold thinking in the social space.

Qualifications

• 5-7+ years of relevant experience in social media strategy, digital marketing, or integrated communications, ideally in B2B tech, cybersecurity, enterprise IT, or SaaS.
• Prior agency and/or in-house experience; experience in PR, digital marketing, or content-led firms is preferred.
• Proven track record developing multi-platform social campaigns and content strategies that drive measurable results.
• Deep understanding of major platforms (LinkedIn, X, Instagram, TikTok, YouTube) and their algorithms, features, and audience behaviors.
• Familiarity with influencer partnerships and creator marketing strategies.
• Strong analytical skills with experience in social listening and analytics tools (e.g., Sprout Social, Brandwatch, native platform analytics).
• Experience mentoring junior team members or managing freelancers.
• Exceptional writing, editing, and storytelling skills; ability to distill complex topics into clear narratives.
• Experience presenting to C-level executives and senior stakeholders.
• Strong client-facing presence; ability to lead strategy discussions and present content recommendations.
• Comfort working with paid social teams to integrate organic and paid strategies.
• Proficiency with AI, content creation tools, and emerging digital technologies.
• Ability to work independently and drive content forward while collaborating across functions.
• Excellent multi-tasking and deadline management.
• A passion for bold ideas and helping clients do meaningful work.

Why Archetype

• Competitive compensation package
• Annual salary range of $96,000-$124,000
• 401k with match
• Insurance premium contributions
• Paid mental health benefits
• Unlimited paid time off (minimum of 4 weeks strongly encouraged)
• Paid sabbatical after every 6 years
• 11 paid holidays plus end-of-year office closure
• Paid short-term disability and parental leave benefits
• Archetype Academy and career development programs
• Inclusive, collaborative culture

Archetype is a Certified B Corporation in North America. We value diversity and inclusion and believe different backgrounds bring out the best in our work. We are committed to a diverse, equitable, and inclusive workplace and encourage applicants from all backgrounds to apply. We offer a flexible, agile environment that encourages experimentation.

This description is for informational purposes and reflects the current job posting as of the date hereof. EEO statements and mandatory disclosures are included as required by law.