Arcadia University is hiring: Paid Media Strategist in Weldon

Overview

Paid Media Strategist role at Arcadia University within the Enrollment Management and Marketing division. Reporting to the Director for Enrollment Marketing and Analytics, this position advances Arcadia's enrollment goals through the strategic planning, execution, and optimization of paid digital campaigns across platforms such as Search, Display, and Paid Social. This is an opportunity for a data-informed, strategic thinker who thrives in a collaborative and fast-paced environment with a strong understanding of paid media strategy, digital marketing tools and platforms, and a passion for creating compelling campaigns that resonate with prospective undergraduate and graduate students.

Location: Glenside

Responsibilities

• Developing, executing and optimizing paid digital campaigns that drive lead generation and enrollment for undergraduate and graduate programs.
• Managing digital advertising budgets, performance tracking, and reporting across platforms.
• Collaborating with internal stakeholders to ensure integrated and student-centered marketing efforts.
• Aligning paid digital strategy with SEO, content, and brand initiatives across the University\'s digital presence.
• Using data insights and analytics tools to guide decision-making, improve campaign outcomes, and inform future strategies.

Essential Functions

• Digital Campaign Strategy and Execution:
• Plan, implement, and optimize integrated digital marketing campaigns across paid media channels (search, social, display, email) to drive lead generation, applications, and enrollment.
• Manage advertising budgets to ensure strategic allocation of resources and maximize return on investment.
• Collaborate with the Web Content/SEO Manager to align campaign strategies with SEO and content optimization efforts.
• Work closely with Enrollment Management & Marketing and University Relations teams to develop integrated, student-centered marketing initiatives.
• Performance Tracking and Optimization:
• Use tools such as Google Analytics, Google Tag Manager, Looker Studio, and Salesforce to track and analyze campaign performance.
• Conduct A/B testing, audience segmentation, and behavioral analysis to inform and improve future marketing strategy.
• Create campaign briefs, manage timelines, and develop post-campaign reporting for continuous improvement and knowledge sharing.
• Creative Support and Coordination:
• Coordinate messaging, creative assets, and timelines with internal teams and external vendors.
• Ensure all campaign materials align with Arcadia\'s brand standards and maintain consistency across digital platforms.
• Professional Development & Collaboration:
• Stay up to date on trends and best practices in paid media marketing, higher education, and student recruitment.
• Support broader university marketing initiatives as needed, including event promotion, social media content, and crisis communications.

Supervision

• Received: Director for Enrollment Marketing and Analytics
• Given: May provide guidance to interns, student workers, or junior staff.

Qualifications

Required Knowledge, Skills and Abilities

• Paid Media Expertise: Deep understanding of paid media strategy, digital media planning, audience segmentation, customer journey mapping, and campaign lifecycle management. Proven ability to develop and execute cross-channel digital strategies that align with brand goals and enrollment objectives.
• Communication: Strong written and verbal communication skills; able to translate marketing concepts into clear, compelling messaging for diverse audiences. Capable of tailoring communication style to students, colleagues, leadership, and external partners.
• Technology: Proficiency with Microsoft Office and Google Workspace. Experience with digital marketing platforms such as Google Ads, Meta Business Suite, Google Analytics, Google Tag Manager, and Looker Studio.
• Data Analysis: Comfortable using multiple data sources to identify trends, optimize ROI, and inform decisions.
• Creativity & Adaptability: Willing to test new ideas, iterate quickly, and adapt to shifting priorities.
• Collaboration and Teamwork: Able to work cross-functionally with Enrollment Management & Marketing and University Relations teams. Build partnerships with internal and external stakeholders.
• Attention to Detail: Strong quality control and editing skills to ensure accuracy across digital channels.

Minimum Qualifications

• Bachelor\'s degree in marketing, communications, digital media, or a related field.
• 5+ years of experience in digital marketing strategy and execution, preferably in higher education, agency, or nonprofit sectors.
• Demonstrated expertise in paid digital channels, including Google Search, Display, Paid Social, and email.
• Experience using analytics and reporting platforms to assess performance and inform decisions.

Preferred Qualifications

• Experience in higher education enrollment marketing or student recruitment.
• Google Ads and Google Analytics certifications.
• Experience with Salesforce, or similar CRM/enrollment management systems.
• Knowledge of HTML/CSS and basic web editing is a plus.

Supervision

• Received: Director for Enrollment Marketing and Analytics
• Given: May provide guidance to interns, student workers, or junior staff.

Application Instructions

• Applications must be submitted online through Arcadia\'s Human Resources portal to receive full consideration. Please do not email application materials to the hiring manager. Due to the volume of applications received, communication will generally be limited to candidates selected for additional consideration.
• Application review will begin immediately. Posting will be removed from the website once we\'ve established a sufficient talent pool for consideration.

Arcadia University is a private university in Greater Philadelphia focused on values-based, student-centered education. The Institute of International Education has ranked Arcadia first in the nation for study abroad, and the Princeton Review has named Arcadia among the \"Best in the Northeast\" for 10 consecutive years. Arcadia\'s graduate programs in Physical Therapy, Physician Assistant, Education, and Public Health are nationally ranked by U.S. News & World Report. Arcadia is home to a welcoming community that supports students throughout their journey. Learn more at www.arcadia.edu. We welcome candidates who can contribute to the excellence of our community and demonstrate Arcadia\'s values in their work. All offers of employment are conditional on a successful background check. We offer a competitive benefits package including healthcare, tuition benefits for employees and families, retirement benefits, wellness programs, and more.

Position code: AC0266