Eight Sleep is hiring: Social Media Manager in New York

Overview

Join the Social Media Manager role at Eight Sleep.

At Eight Sleep, we’re on a mission to fuel human potential through optimal sleep. As the world’s first sleep fitness company, we’re redefining what it means to be well-rested and building the most advanced hardware, software, and AI technology to make it possible. Our products power peak mental, physical, and emotional performance by transforming every night of sleep into a personalized, data-driven recovery experience. We are trusted by high performers, professional athletes, and health-conscious consumers in over 30 countries worldwide. We operate like a high-performance team: fast, focused, and motivated by impact.

The Role

We’re looking for a Social Media Manager to lead the strategy, vision, and execution of Eight Sleep’s social presence. This isn’t just about posting beautiful content; it’s about building an iconic brand and scaling a passionate global community. The ideal candidate has driven social strategy for a loved, culture-defining brand, knows how to tell stories that resonate across platforms, and can balance creativity with performance. You’ll work closely with brand marketing, growth, and product to turn our social channels into a flywheel for awareness, engagement, and loyalty.

How You’ll Contribute

• Define and own the multi-platform social media strategy, tailored to each channel’s strengths and audiences (Instagram, TikTok, X, YouTube, LinkedIn, emerging platforms).
• Build and grow Eight Sleep’s community, transforming followers into advocates and customers into superfans.
• Collaborate with a team of in-house designers, editors, and external creators/partners, setting a high creative bar while moving fast.
• Integrate organic and paid strategies, maximizing reach and efficiency for all social media initiatives.
• Track, analyze, and report on channel performance, constantly iterating for impact.
• Stay ahead of trends and cultural moments by testing new formats, while translating brand priorities into social storytelling that balances performance with relevance.

What You Need to Succeed

• 3–5 years of social media strategy experience.
• Proven track record of growing audiences, engagement, and brand relevance across multiple channels.
• Strong creative instincts with the ability to brief, critique, and guide content that is both visually premium and socially native.
• Deep understanding of platform nuances, cultural trends, and the evolving digital landscape.
• Experience leading a team and collaborating across functions.
• Data-driven mindset: skilled at analyzing performance and translating insights into action.
• Excellent communicator and storyteller, able to connect brand, culture, and community.
• High-energy, resourceful, and obsessed with results.

Why Join Eight Sleep

Innovation in a culture of excellence and immediate responsibility with accelerated career growth. You’ll collaborate with exceptional talent and receive equity participation as part of a competitive compensation package. Eight Sleep is an equal opportunity employer; we celebrate diversity and are committed to creating an inclusive environment for all employees.

Company Details

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Consumer Electronics

EEO Statement

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.