Director, Publishing (Games) Job at Skybound Entertainment in Los Angeles

Overview

Skybound is a multiplatform content company working closely with creators and their intellectual properties, extending stories and universes to new platforms, including comics, television, film, tabletop and video games, books, digital content, events, and beyond. We are home to critically-acclaimed global franchises, including The Walking Dead and Invincible.

Skybound Games produces, publishes and distributes video and tabletop games across all genres, including the multi-million-unit selling The Walking Dead video game series. In addition to our wholly-owned franchises, we work with independent developers to foster and create original games with compelling characters and worlds, strong creator and artistic focus, and innovative approaches to engaging genres.

Invincible is one of Skybound\'s tentpole franchises and spans the world of comic books, merchandise, video games, and the critically acclaimed adult animated television series on Prime Video.

Base pay

$150,000.00/yr - $200,000.00/yr

Position

Director, Publishing (Owner-minded) to lead planning efforts on our recently announced title, Invincible VS, along with other games within our portfolio. The Director, Publishing is the central owner of the go-to-market strategy for our titles, collaborating across Skybound to engage linear content, social media, owned channels, licensing, and comics to maximize each game\'s potential.

You will leverage insights to build a go-to-market strategy and lead a team to execute it. You\'ll inform the initial bedrock of game investments via the product P&L, applying strong genre sensibilities and knowledge of previous titles and player communities. You\'ll work with Game teams to advocate for players and inform feature investments and quality standards. You\'ll collaborate across Skybound to implement a game launch and player communications strategy across community, digital storefronts, influencers, content creation, social channels, events and trade shows, paid media and PR.

Reports: This position will report to Skybound’s VP of Games Marketing

Responsibilities

• Develop comprehensive go-to-market plans for Skybound games by prioritizing features and target audiences, defining unique value propositions, creating messaging approaches that reach players, and integrating first- party and partnerships.
• Create and validate product positioning to hone the player message and focus marketing plans and product development from the earliest stages.
• Shape the Publishing discipline for Skybound, ensuring excellence in how we publish games.
• Manage individuals within Publishing, creating operational success within the discipline.
• Partner with the Production and Product Management teams to understand the product slate, represent their vision in marketing campaigns, and provide feedback to shape future product development.
• Brief internal and external teams through launches – align product positioning and marketing efforts across the marketing funnel.
• Drive the development of player and audience profiles using data and research to identify insights and opportunities for tailored messaging and go-to-market plans.
• Inform green-light decisions by supporting development of a product P&L and investment recommendations informed by player communities and research.

Requirements

• 10+ years of experience in consumer and product marketing or publishing, preferably in games
• Track record for launching and sustaining digital products or services
• Results-oriented with an understanding of ROI and KPIs in marketing
• Skilled in data analysis and reporting, especially for launch campaigns with marketing investments
• Strong product management experience with understanding of live service product life cycles
• Professional who can serve as the main contact for executives, internal stakeholders, partners, and third-party agencies
• Ability to partner, collaborate, and influence stakeholders based on player needs
• Strong written and spoken communication with the ability to develop clear storytelling for various audiences
• Bachelor’s degree in marketing, business, or related field; MBA is a plus
• Proven experience in product marketing within the entertainment industry, with knowledge of gaming, streaming, and esports ecosystems
• Entrepreneurial mindset and ability to thrive in a fast-paced environment
• Excellent communication and interpersonal skills

Preferred Qualifications

• Game industry experience as a professional and a player
• Deep experience building and serving gamer communities
• Owner mindset, results orientation, and willingness to coach
• Prior experience as the go-to-market lead on a successful game title
• Similar passion for gaming and Skybound

Job Type

Regular, Full-Time

Salary Range

$150,000 - $200,000

Benefits

Skybound offers a wide array of benefits including medical, dental, vision, life insurance, flexible spending and dependent care accounts, and Employee Assistance Program (EAP). 401K with 4% match, 12 weeks of paid parental leave, generous time off, wellness benefits, and tuition reimbursement.

Company Overview

Skybound is a multiplatform content company working with creators and their intellectual properties across comics, television, film, tabletop and video games, books, digital content, events, and beyond. We are home to global franchises including The Walking Dead and Invincible.

Equal Opportunity Employer

Skybound is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, citizenship, age, genetic information, disability, hair texture or veteran status. Skybound complies with federal, state and local nondiscrimination laws. We will consider applicants with criminal histories in a manner consistent with applicable laws.