LegalZoom is hiring: Senior SEM Analyst in Los Angeles

Overview

Senior SEM Analyst role at LegalZoom

LegalZoom is on a mission to help people navigate the legal system with confidence and clarity. As a leader in online legal services for over 20 years, we combine technology, attorney-led solutions, and expertise to protect the aspirations, lives, and legacies of millions of customers. This remote-first, distributed workplace supports collaboration across teams.

This position will be focused in the LA Metro area.

As a Sr. SEM Analyst at LegalZoom, you will take ownership of paid search campaigns across major search engines including Google and Bing to drive customer acquisition. We are seeking a proactive individual contributor with a strong sense of ownership to manage the SEM campaigns that meet business objectives and maximize ROI. This role requires a deep understanding of performance marketing, strong analytical skills, and the ability to collaborate with cross-functional teams including product, product marketing, creative, and data science to align goals and leverage insights to enhance campaign performance.

You will

• Oversee and execute paid search campaigns across Google Ads, Bing Ads, and emerging search platforms. PMax experience is a plus.
• Monitor and analyze campaign data to identify key trends and insights that fuel data-driven optimizations and guide cross-functional learnings.
• Manage campaign budgets, ensuring optimal allocation of spend to meet traffic, acquisition, and revenue goals. Comfortable with budget pacing and forecasting.
• Conduct keyword research, competitive analysis, and audience research to inform campaign strategy and targeting.
• Prioritize and execute continuous hypothesis-driven experimentation across various categories to optimize ad copy, targeting strategies, bidding techniques, and landing pages.
• Perform competitor research to benchmark campaigns and adjust strategies for conquesting, ensuring a competitive edge in the search landscape.
• Collaborate with internal teams, including product marketing, creative, and data science to ensure alignment across all SEM efforts and contribute to project plans and briefs, ensuring consistency with overarching marketing objectives.
• Stay up-to-date on industry trends and changes to search engine algorithms to ensure campaign strategy is aligned with best practices and recommendations.

Qualifications

• Bachelor’s degree, preferably in marketing, analytics, statistics, or a related major.
• 3-5 years of hands-on experience managing paid search campaigns.
• Recent hands-on experience with Google and Bing Ads; ability to directly execute campaign launches and optimizations. Google and Bing certifications are a plus.
• Experience with experimentation design, landing page optimization, conversion rate optimization (CRO), and A/B testing.
• Proficiency in structured analysis and Excel.
• Excellent communication skills and ability to present data and insights to internal stakeholders.
• Experience managing SEM for SMB and/or consumer-focused brands, particularly in the legal or services industry, is a plus.

Compensation and Benefits

LegalZoom is a remote-first company with a national range for this role of $84,400 to $109,400. Actual compensation depends on geographic location, experience, education, skill level, and business needs. An annual bonus, incentive bonus, and/or restricted stock units may be provided. Benefits include:

• Medical, Dental, Vision Insurance
• 401k with matching contributions
• Paid Time Off
• Health Savings Account (HSA) and Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Wellness benefits (Fertility, Mental Health, One Medical, fringe lifestyle benefits up to $250)

LegalZoom is an equal opportunity employer, dedicated to diversity, equality, and inclusion. We prohibit discrimination and harassment of any type and participate in E-Verify. For more information on E-Verify, see the Participation and Right to Work pages.

Employment type: Full-time • Seniority level: Mid-Senior level • Job function: Marketing and Sales • Industries: Legal Services