SEO Program Lead Job at SonderMind Careers in Denver

At SonderMind, we believe everyone deserves one personalized, connected, and effective mental health destination to take care of their mental health and well-being at any stage of life. SonderMind care encompasses everything from therapy and medication management to meditation and mindfulness exercises. Our clinicians leverage our digital tools and research to deliver increasingly high-quality care and to develop thriving practices. Combining technology and human connection, SonderMind drives better outcomes through our comprehensive approach. Learn more about SonderMind at sondermind.com or download the mobile app, available on iOS and Android. To follow the latest SonderMind news, get to know our clients, and learn about what it’s like to work at SonderMind, you can follow us on Instagram, LinkedIn, and Twitter.

About the Role

As the SEO Program Lead, you will architect and scale the next chapter of SonderMind’s organic growth across both traditional and emerging search environments. With AI reshaping discovery, we’re investing in the systems, data, and technical foundations that future-proof how people find and engage with mental health care. Reporting into the Director, Performance Marketing, you’ll bridge cross-functional teams and external partners to design and execute SonderMind’s SEO strategy, ensuring that strategic priorities are shipped, measured, and adapted to the evolving digital landscape.

What you’ll do

• Define SonderMind’s SEO and AI Search strategy across current and new products and services.
• Translate strategic direction and technical SEO insights into actionable project plans and tickets.
• Oversee and prioritize initiatives across content development, technical SEO, internal linking, and CRO.
• Partner with content, product, and engineering teams to align timelines, secure sprint inclusion, and drive execution.
• Manage external partners, ensuring deliverables are met and performance goals are tracked.
• Lead optimization efforts for the emerging AI search ecosystem.
• Guide SEO-focused content creation, including directories, service pages, and FAQs.
• Direct indexation strategy for deeper site pages and resolve technical SEO issues.
• Collaborate on CRO and page experience enhancements, including CTAs, schema, metadata, and on-page elements.
• Identify and feed SEO opportunities into broader site testing and experimentation.
• Own SEO reporting and analytics, interpreting trends to inform channel and organizational strategy.

What does success look like?

• Within 3–6 months, you’ll have designed and launched a prioritized SEO roadmap aligned with SonderMind’s growth goals.
• You’ll improve upon existing reporting and measurement frameworks that track visibility, traffic quality, and engagement.
• Success will include early wins in AI/GEO-driven search optimization while improving organic visibility in core mental health categories.
• Long-term, you’ll further propel SonderMind’s SEO program, positioning this high-performing growth engine to adapt to industry shifts and remain aligned with how people discover care.

Who You Are

• 5+ years of experience in SEO, with demonstrated expertise in technical SEO, content strategy, and CRO.
• Proven ability to lead cross-functional projects involving product, engineering, and content teams.
• Experience with AI-driven search (GEO/LLM) and emerging SEO best practices.
• Hands-on experience with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, Screaming Frog, log file analysis).
• Data-driven mindset with strong analytical skills and experience building reporting frameworks.
• Excellent communication and stakeholder management skills.
• Experience managing or partnering with external vendors.
• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.

The anticipated salary range for this role is $88,000 - $100,000. Final compensation will be determined based on a variety of factors, including relevant experience, skills, education, and past performance. In addition to base salary, this position is eligible to participate in our equity plan.

As leaders in redesigning behavioral health, we walk the walk with our employees\' benefits. We want the experience of working at SonderMind to accelerate people’s careers and enrich their lives, so we focus on meeting SonderMinders wherever they are and supporting them in all facets of their lives and work.

Our benefits include:

• A commitment to fostering flexible hybrid work
• A generous PTO policy with a minimum of three weeks off per year
• Free therapy coverage benefits to ensure our employees have access to the care they need (must be enrolled in our medical plans to participate)
• Competitive Medical, Dental, and Vision coverage with plans to meet every need, including HSA ($1,100 company contribution) and FSA options
• Employer-paid short-term, long-term disability, life & AD&D coverage; can cover up to seven weeks of short-term disability leave as applicable
• Eight weeks of paid Parental Leave (in addition to STD where applicable, totaling 8–16 weeks)
• 401K retirement plan with 100% matching up to 4% of base salary
• Annual travel to Denver for Shift gathering
• Fourteen company holidays
• Company shutdown between Christmas and New Year
• Supplemental life insurance, pet insurance coverage, commuter benefits and more

Application Deadline

This position will be an ongoing recruitment process and will be open until filled.

SonderMind does not discriminate in employment opportunities or practices based on protected characteristics as described by applicable law.

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