Prager University
Director, Lifecycle Marketing
Prager University, Los Angeles, California, United States, 90079
Location : Los Angeles, California (on-site)
Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. We’re proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 4 years in a row.
The Director. Lifecycle Marketing will oversee the development, execution, and optimization of PragerU's email marketing programs. This individual will play a critical role in audience growth, donor engagement, and content distribution, ensuring our messaging reaches and resonates with millions of subscribers. The ideal candidate is both a strategic thinker and a hands-on leader with expertise in campaign management, automation, segmentation, deliverability, and analytics.
Duties and Responsibilities
Lead the strategic development of PragerU's email marketing programs to support organizational goals, including audience growth, retention, donations, and content promotion
Manage email interface system (Iterable), including full delivery schedule and technical management of interface to oversee both the general PragerU and PragerU Kids email schedule
Oversee campaigns reaching an audience of millions of active subscribers
Develop and execute email marketing and SMS marketing campaign plans
Collaborate with paid media, content, and partnerships teams to drive high-quality email and SMS list acquisition. Consistently monitor and optimize campaigns based on best practices, A/B Testing, trends, etc
Track and report on metrics for current email marketing/SMS campaigns
Ensure the marketing message is conveyed clearly and delivered properly to recipients
Work to understand and improve email deliverability and technical capability to manage the health of our contact lists and the reputation of our domain
Manage content creation of email products, including establishing and evolving best practices
Develop and optimize lifecycle communication journeys to engage, retain, and reactivate audiences
Leverage marketing technology to automate campaigns where possible while applying customization and personalization
Ensure compliance with email and SMS regulations (CAN-SPAM, TCPA), maintaining sender reputation and adhering to deliverability best practices
Lead, manage and mentor one direct report
Other duties as assigned
Successful Candidates Will Possess
5-7+ years of experience in email marketing with at least 3 years in a leadership or director-level role
Must have expertise in direct email marketing and SMS practices
Deep understanding of segmentation, automation, deliverability, A/B testing, and audience engagement strategies
Strong knowledge of Excel and HTML, ability to learn technical systems and in-house tools quickly
Experience with subscription/membership business models strongly preferred
Highly analytical and data-driven
Excellent communication, teamwork, and troubleshooting skills
Experience leading and mentoring high-performing teams
Strong organizational, leadership, and decision-making abilities, including goals and projection setting, and a proven ability to navigate ambiguity and change
Ability to work well in a fast-paced, deadline-oriented environment
Commitment to PragerU’s mission of promoting American values, freedom, and critical thinking
How to Apply First review our website at www.prageru.com. Read our annual report here. Submit a resume and cover letter. In your cover letter, include a section explaining how your values align with ours, and why you would want to specifically work at PragerU.
What We Do We promote American values through educational videos for people of all ages. People come to PragerU for a variety of reasons, but they all have one thing in common: They want to grow—intellectually, spiritually, emotionally, and physically. To learn more about PragerU, visit prageru.com.
Salary Range The salary target for this role is $110,000 - $150,000. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.
An error page could appear for several reasons. If a technical issue occurs while applying, we suggest double checking a few things. Click here for additional information.
Please note that we constantly have ideas and concepts pitched to us which we appreciate. Most ideas and concepts are not protectable and are freely available for the public and PragerU to use or modify and use. From time to time where they are not, you agree that by presenting these ideas and concept, and in consideration of PragerU reviewing these ideas and concepts, you hereby grant to PragerU an irrevocable, worldwide, royalty-free and non-exclusive license to use, modify and exploit for any purpose any ideas and concepts and any expressions of those ideas and concepts. Nothing herein precludes you from using any ideas or concepts presented.
#J-18808-Ljbffr
Our mission is to promote American values through the creative use of digital media, technology and edu-tainment. We’re proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 4 years in a row.
The Director. Lifecycle Marketing will oversee the development, execution, and optimization of PragerU's email marketing programs. This individual will play a critical role in audience growth, donor engagement, and content distribution, ensuring our messaging reaches and resonates with millions of subscribers. The ideal candidate is both a strategic thinker and a hands-on leader with expertise in campaign management, automation, segmentation, deliverability, and analytics.
Duties and Responsibilities
Lead the strategic development of PragerU's email marketing programs to support organizational goals, including audience growth, retention, donations, and content promotion
Manage email interface system (Iterable), including full delivery schedule and technical management of interface to oversee both the general PragerU and PragerU Kids email schedule
Oversee campaigns reaching an audience of millions of active subscribers
Develop and execute email marketing and SMS marketing campaign plans
Collaborate with paid media, content, and partnerships teams to drive high-quality email and SMS list acquisition. Consistently monitor and optimize campaigns based on best practices, A/B Testing, trends, etc
Track and report on metrics for current email marketing/SMS campaigns
Ensure the marketing message is conveyed clearly and delivered properly to recipients
Work to understand and improve email deliverability and technical capability to manage the health of our contact lists and the reputation of our domain
Manage content creation of email products, including establishing and evolving best practices
Develop and optimize lifecycle communication journeys to engage, retain, and reactivate audiences
Leverage marketing technology to automate campaigns where possible while applying customization and personalization
Ensure compliance with email and SMS regulations (CAN-SPAM, TCPA), maintaining sender reputation and adhering to deliverability best practices
Lead, manage and mentor one direct report
Other duties as assigned
Successful Candidates Will Possess
5-7+ years of experience in email marketing with at least 3 years in a leadership or director-level role
Must have expertise in direct email marketing and SMS practices
Deep understanding of segmentation, automation, deliverability, A/B testing, and audience engagement strategies
Strong knowledge of Excel and HTML, ability to learn technical systems and in-house tools quickly
Experience with subscription/membership business models strongly preferred
Highly analytical and data-driven
Excellent communication, teamwork, and troubleshooting skills
Experience leading and mentoring high-performing teams
Strong organizational, leadership, and decision-making abilities, including goals and projection setting, and a proven ability to navigate ambiguity and change
Ability to work well in a fast-paced, deadline-oriented environment
Commitment to PragerU’s mission of promoting American values, freedom, and critical thinking
How to Apply First review our website at www.prageru.com. Read our annual report here. Submit a resume and cover letter. In your cover letter, include a section explaining how your values align with ours, and why you would want to specifically work at PragerU.
What We Do We promote American values through educational videos for people of all ages. People come to PragerU for a variety of reasons, but they all have one thing in common: They want to grow—intellectually, spiritually, emotionally, and physically. To learn more about PragerU, visit prageru.com.
Salary Range The salary target for this role is $110,000 - $150,000. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.
An error page could appear for several reasons. If a technical issue occurs while applying, we suggest double checking a few things. Click here for additional information.
Please note that we constantly have ideas and concepts pitched to us which we appreciate. Most ideas and concepts are not protectable and are freely available for the public and PragerU to use or modify and use. From time to time where they are not, you agree that by presenting these ideas and concept, and in consideration of PragerU reviewing these ideas and concepts, you hereby grant to PragerU an irrevocable, worldwide, royalty-free and non-exclusive license to use, modify and exploit for any purpose any ideas and concepts and any expressions of those ideas and concepts. Nothing herein precludes you from using any ideas or concepts presented.
#J-18808-Ljbffr