You.com
Overview
We\u2019re looking for a technical and strategic Product Marketing Manager, API to drive awareness, adoption, and revenue for You.com\u2019s suite of AI and Search APIs. In this role, you\u2019ll own the full go-to-market strategy for our API products m crafting positioning, building developer-facing content, enabling sales, and partnering with product to shape roadmap and adoption loops. This role is ideal for someone who thrives at the intersection of product, marketing, and growth with a passion for turning cutting-edge infrastructure into a compelling narrative. Responsibilities
Own positioning and messaging for our API offerings (Web, News, Search, ARI, RAG). Define and segment the target developer and enterprise audiences (dev rels, CTOs, platform leads). Build and launch technical content: landing pages, case studies, sample projects, blog posts, API documentation improvements. Partner with sales to deliver API GTM collateralattlecards, pitch decks, competitive benchmarks. Activate developer adoption through tutorials, webinars, demos, and community engagement. Run ABM-style campaigns to high-value technical buyers at strategic accounts. Shape our API monetization strategyree trial funnels, usage-based pricing, and free tier optimization. Requirements
Have 57 years in product marketing or developer marketing, ideally at a SaaS or AI infra company. Can translate deeply technical features into crisp, benefit-led storytelling. Are fluent in the needs of developers, product teams, and CTOs. Know how to build marketing that drives pipeline and adoption, not just brand. Have experience with API ecosystems, SDKs, usage-based monetization models. Move fast, own outcomes, and collaborate well cross-functionally. Past experience marketing AI/ML, LLM APIs, or search infrastructure is a plus. Familiarity with tools like Postman, Swagger, RapidAPI is a plus. Exposure to GTM motions like self-serve trials + enterprise co-sell is a plus. Salary and compensation
Base pay range: $150,000.00/yr - $185,000.00/yr Salary Band: $150,000—$185,000 USD Company perks
Hubs in San Francisco and New York City offering regular in-person gatherings and co-working sessions Flexible PTO with 11 U.S. holidays observed and a week shutdown in December to rest and recharge A competitive health insurance plan covers 100% of the policyholder and 75% for dependents 12 weeks of paid parental leave in the US 401k program, 3% match
if vested immediately $500 work-from-home stipend to be used up to a year from start date $1,200 per year Health & Wellness Allowance Chance to collaborate with a team at the forefront of AI research Certain perks and benefits are limited to full-time employees only You.com
is an E-Verify employer. We are an inclusive, equitable, and accessible workplace. Please let us know if you require accommodation for any portion of the recruitment and hiring process. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Software Development Referrals increase your chances of interviewing at You.com by 2x Get notified about new Product Marketing Manager jobs in
San Francisco, CA .
#J-18808-Ljbffr
We\u2019re looking for a technical and strategic Product Marketing Manager, API to drive awareness, adoption, and revenue for You.com\u2019s suite of AI and Search APIs. In this role, you\u2019ll own the full go-to-market strategy for our API products m crafting positioning, building developer-facing content, enabling sales, and partnering with product to shape roadmap and adoption loops. This role is ideal for someone who thrives at the intersection of product, marketing, and growth with a passion for turning cutting-edge infrastructure into a compelling narrative. Responsibilities
Own positioning and messaging for our API offerings (Web, News, Search, ARI, RAG). Define and segment the target developer and enterprise audiences (dev rels, CTOs, platform leads). Build and launch technical content: landing pages, case studies, sample projects, blog posts, API documentation improvements. Partner with sales to deliver API GTM collateralattlecards, pitch decks, competitive benchmarks. Activate developer adoption through tutorials, webinars, demos, and community engagement. Run ABM-style campaigns to high-value technical buyers at strategic accounts. Shape our API monetization strategyree trial funnels, usage-based pricing, and free tier optimization. Requirements
Have 57 years in product marketing or developer marketing, ideally at a SaaS or AI infra company. Can translate deeply technical features into crisp, benefit-led storytelling. Are fluent in the needs of developers, product teams, and CTOs. Know how to build marketing that drives pipeline and adoption, not just brand. Have experience with API ecosystems, SDKs, usage-based monetization models. Move fast, own outcomes, and collaborate well cross-functionally. Past experience marketing AI/ML, LLM APIs, or search infrastructure is a plus. Familiarity with tools like Postman, Swagger, RapidAPI is a plus. Exposure to GTM motions like self-serve trials + enterprise co-sell is a plus. Salary and compensation
Base pay range: $150,000.00/yr - $185,000.00/yr Salary Band: $150,000—$185,000 USD Company perks
Hubs in San Francisco and New York City offering regular in-person gatherings and co-working sessions Flexible PTO with 11 U.S. holidays observed and a week shutdown in December to rest and recharge A competitive health insurance plan covers 100% of the policyholder and 75% for dependents 12 weeks of paid parental leave in the US 401k program, 3% match
if vested immediately $500 work-from-home stipend to be used up to a year from start date $1,200 per year Health & Wellness Allowance Chance to collaborate with a team at the forefront of AI research Certain perks and benefits are limited to full-time employees only You.com
is an E-Verify employer. We are an inclusive, equitable, and accessible workplace. Please let us know if you require accommodation for any portion of the recruitment and hiring process. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Software Development Referrals increase your chances of interviewing at You.com by 2x Get notified about new Product Marketing Manager jobs in
San Francisco, CA .
#J-18808-Ljbffr