Verizon
Overview
Join to apply for the
Senior Manager Product Marketing & ABM
role at
Verizon . When you join Verizon, youll be part of a team that values ideas, innovation, and impact. Our V Team is a community that listens, learns, and grows together, with a focus on collaboration and trust. What Youll Be Doing
We are seeking a highly analytical and autonomous Senior Manager of ABM & Content Strategy to drive pipeline acceleration for our 5G Acceleration solutions. As a team of one, this individual will leverage internal intelligence to develop and execute Account-Based Marketing (ABM) strategies. This role bridges strategic insights and hands-on execution by leading our content creation, personalization, and enablement efforts. Key Responsibilities
Strategic Account Identification & Prioritization: Utilize internal intelligence and AI capabilities to proactively identify and prioritize high-potential customers and prospects for 5G Acceleration. Develop a data-driven methodology for selecting target accounts that are most aligned with our ABM strategy. Content Strategy, Management & Creation: Serve as the owner for the end-to-end content lifecycle for customer-facing decks and materials. Conduct ongoing analysis to identify the constant content needs of the sales team. Create, manage, and continuously update a centralized repository of presentations, ensuring all materials are accurate and easily accessible. Be a hands-on content creator, developing new presentations, sales stories, and other assets as needed to fill content gaps. ABM Strategy & Orchestration: Design and execute tailored ABM campaigns for a select portfolio of key accounts. Partner directly with 5G Specialists and Core Sellers to develop personalized engagement plans that include messaging and outreach strategies. Lead the onboarding and management of a new content personalization platform, providing training for sales teams on how to effectively use the tool to create tailored content. Performance Reporting & Insight Generation: Track and measure the success of ABM initiatives on a per-account basis, focusing on metrics like account engagement, opportunity progression, and pipeline influenced. Provide regular, data-driven insights to sales and marketing leadership on what content strategies are most effective. What Were Looking For
You'll need to have: Bachelors degree or four or more years of work experience. Six or more years of relevant experience, demonstrated through work, military experience, or specialized training. Six or more years of experience in a B2B marketing or sales operations role, with specific experience in Account-Based Marketing (ABM). Even better if you have one or more of the following: Exceptional analytical skills with a strong ability to interpret data from platforms like Salesforce and Marketo. Expertise in designing marketing strategies and a deep understanding of the B2B sales cycle. Proficiency with presentation software (e.g., Google Slides, PowerPoint) and content management tools. Ability to use AI to accelerate results. A highly autonomous, proactive, and results-driven leader. Strong collaboration and communication skills, with a proven ability to train and influence internal teams. A strategic thinker with a passion for using data to unlock business opportunities. If Verizon and this role sound like a fit for you, we encourage you to apply even if you dont meet every even better qualification listed above. Work Location & Schedule
In this hybrid role, youll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies. Scheduled Weekly Hours: 40. Compensation & Benefits
The salary will vary depending on location and confirmed job-related skills and experience. This is an incentive-based position with the potential to earn more. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. Benefits include health and wellness options (medical, dental, vision), disability, life insurance, identity protection, and other rewards. See official Verizon benefits documentation for complete details. Location-based salary ranges include: Colorado: $115,500.00 - $201,000.00 Illinois: $115,500.00 - $201,000.00 Maryland: $115,500.00 - $201,000.00 General range: $105,000.00 - $201,000.00 Equal Employment Opportunity
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability, or other legally protected characteristics. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries: IT Services and IT Consulting
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Join to apply for the
Senior Manager Product Marketing & ABM
role at
Verizon . When you join Verizon, youll be part of a team that values ideas, innovation, and impact. Our V Team is a community that listens, learns, and grows together, with a focus on collaboration and trust. What Youll Be Doing
We are seeking a highly analytical and autonomous Senior Manager of ABM & Content Strategy to drive pipeline acceleration for our 5G Acceleration solutions. As a team of one, this individual will leverage internal intelligence to develop and execute Account-Based Marketing (ABM) strategies. This role bridges strategic insights and hands-on execution by leading our content creation, personalization, and enablement efforts. Key Responsibilities
Strategic Account Identification & Prioritization: Utilize internal intelligence and AI capabilities to proactively identify and prioritize high-potential customers and prospects for 5G Acceleration. Develop a data-driven methodology for selecting target accounts that are most aligned with our ABM strategy. Content Strategy, Management & Creation: Serve as the owner for the end-to-end content lifecycle for customer-facing decks and materials. Conduct ongoing analysis to identify the constant content needs of the sales team. Create, manage, and continuously update a centralized repository of presentations, ensuring all materials are accurate and easily accessible. Be a hands-on content creator, developing new presentations, sales stories, and other assets as needed to fill content gaps. ABM Strategy & Orchestration: Design and execute tailored ABM campaigns for a select portfolio of key accounts. Partner directly with 5G Specialists and Core Sellers to develop personalized engagement plans that include messaging and outreach strategies. Lead the onboarding and management of a new content personalization platform, providing training for sales teams on how to effectively use the tool to create tailored content. Performance Reporting & Insight Generation: Track and measure the success of ABM initiatives on a per-account basis, focusing on metrics like account engagement, opportunity progression, and pipeline influenced. Provide regular, data-driven insights to sales and marketing leadership on what content strategies are most effective. What Were Looking For
You'll need to have: Bachelors degree or four or more years of work experience. Six or more years of relevant experience, demonstrated through work, military experience, or specialized training. Six or more years of experience in a B2B marketing or sales operations role, with specific experience in Account-Based Marketing (ABM). Even better if you have one or more of the following: Exceptional analytical skills with a strong ability to interpret data from platforms like Salesforce and Marketo. Expertise in designing marketing strategies and a deep understanding of the B2B sales cycle. Proficiency with presentation software (e.g., Google Slides, PowerPoint) and content management tools. Ability to use AI to accelerate results. A highly autonomous, proactive, and results-driven leader. Strong collaboration and communication skills, with a proven ability to train and influence internal teams. A strategic thinker with a passion for using data to unlock business opportunities. If Verizon and this role sound like a fit for you, we encourage you to apply even if you dont meet every even better qualification listed above. Work Location & Schedule
In this hybrid role, youll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies. Scheduled Weekly Hours: 40. Compensation & Benefits
The salary will vary depending on location and confirmed job-related skills and experience. This is an incentive-based position with the potential to earn more. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. Benefits include health and wellness options (medical, dental, vision), disability, life insurance, identity protection, and other rewards. See official Verizon benefits documentation for complete details. Location-based salary ranges include: Colorado: $115,500.00 - $201,000.00 Illinois: $115,500.00 - $201,000.00 Maryland: $115,500.00 - $201,000.00 General range: $105,000.00 - $201,000.00 Equal Employment Opportunity
Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability, or other legally protected characteristics. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries: IT Services and IT Consulting
#J-18808-Ljbffr