The Knot Worldwide Inc.
Product Marketing Director, eCommerce New New York City
The Knot Worldwide Inc., Jackson, Mississippi, United States
Overview
The Knot Worldwide champions celebration by prioritizing our people. We are a global team of passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We value authentic connection, shared purpose, flexibility, belonging, and high performance. Ideas thrive when empowered teams collaborate with intention to design solutions, spark ideas, and drive impact. What we do matters:
Our family of brands (The Knot, WeddingWire, Bodas, The Bump, and more) operate in 15 countries to inspire, inform, and celebrate our communities through life’s milestones, from engagement to creating a home and starting a family. Our couples and business partners depend on us. They’re all in. So are we. About the role and our team
The Knot Worldwide is looking for a seasoned Product Marketing Director to join our Product Marketing team and drive early selection and repeat purchasing within our eCommerce, Wedding Website, and Guest offering. Reporting to the Senior Director of Consumer Product Marketing, this hands-on role thrives in a fast-paced environment, embraces innovation and collaboration, and acts as an advocate for the customer, an expert storyteller, and a key contributor to business outcomes. The role will optimize the user experience to drive awareness, consideration, and conversion, working closely with eCommerce & Guest product, business, and merchandising partners. Responsibilities
Drive a consistent, deep understanding of the market and competitive landscape. Translate insights into fuel to influence product roadmap and experimentation to create value for couples planning their weddings. Craft the story into compelling product positioning, reasons to believe, and claims. Proactively monitor performance and provide recommendations based on analysis and learnings. Demonstrate deep product and marketing comprehension with the technical understanding to enable cross-functional partnership. Tailor communication of high-level strategic initiatives and specific tactics internally and externally by audience. Deliver clear verbal and written communications as a confident speaker. Find thoughtful, proactive ways to deliver a diverse and inclusive offering that meets unique user needs and enables a personalized, authentic planning experience. Successful candidates have
10+ years of digital Product Marketing experience Experience with tech and eCommerce-focused businesses, optimizing for conversion and repeat purchasing Experience with consumer research best practices including packaging and pricing strategies Proficiency in partnering with CRM to create strategic, delightful, and highly performant consumer touchpoints Imaginative, solution-oriented thinking with a strong point of view and hypothesis-building ability Proven track record partnering with Product and Marketing teams to bring valuable, differentiated products to market and sustain them Ability to drive urgency and clear prioritization based on impact on user problems Exceptional communication and problem-solving skills Detail-oriented and calm under pressure Able to manage multiple projects, prioritizing and organizing effectively Outstanding writing and editing with meticulous attention to detail Strategic thinker who can also roll up sleeves to execute Ability to work in a fast-paced environment with all levels of management Passion for consumer-centric thinking, messaging that performs, and using data to drive alignment What we love about you
You deeply understand our users and keep them at the center of everything you do You are respectful and act with integrity You ask questions to understand perspectives and are comfortable respectfully challenging assumptions You set clear, ambitious goals, anticipate obstacles, persevere, and are accountable You’re not afraid to challenge the status quo and learn from outcomes You seek feedback and continuously develop; you contribute to making the company stronger What you love about us
We support holistic well-being and growth: mental and physical health, financial planning, engaging perks, and discounts. We offer flexible vacation, generous parental leave, and programs to support employee growth and happiness. Together@TKWW describes our hybrid approach, designed to balance flexibility with opportunities to connect in person or virtually as appropriate for the role. For Together@TKWW-eligible roles:
regular in-office time for collaboration and connection. For roles not eligible for in-office expectations:
connection through virtual collaboration and intentional gatherings. We have offices in Barcelona, Delhi, Galway, London, New York, and Washington, D.C. Notice and data privacy
US Notice:
The Knot Worldwide provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, or disability, and complies with applicable state and local nondiscrimination laws. Harassment based on protected characteristics is prohibited. Privacy Notice:
The Knot Worldwide processes your personal data to evaluate your application. Data handling is described in our privacy policy. You have rights to access, rectify, or delete your data subject to applicable law. For more details, refer to our Privacy Policy.
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The Knot Worldwide champions celebration by prioritizing our people. We are a global team of passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We value authentic connection, shared purpose, flexibility, belonging, and high performance. Ideas thrive when empowered teams collaborate with intention to design solutions, spark ideas, and drive impact. What we do matters:
Our family of brands (The Knot, WeddingWire, Bodas, The Bump, and more) operate in 15 countries to inspire, inform, and celebrate our communities through life’s milestones, from engagement to creating a home and starting a family. Our couples and business partners depend on us. They’re all in. So are we. About the role and our team
The Knot Worldwide is looking for a seasoned Product Marketing Director to join our Product Marketing team and drive early selection and repeat purchasing within our eCommerce, Wedding Website, and Guest offering. Reporting to the Senior Director of Consumer Product Marketing, this hands-on role thrives in a fast-paced environment, embraces innovation and collaboration, and acts as an advocate for the customer, an expert storyteller, and a key contributor to business outcomes. The role will optimize the user experience to drive awareness, consideration, and conversion, working closely with eCommerce & Guest product, business, and merchandising partners. Responsibilities
Drive a consistent, deep understanding of the market and competitive landscape. Translate insights into fuel to influence product roadmap and experimentation to create value for couples planning their weddings. Craft the story into compelling product positioning, reasons to believe, and claims. Proactively monitor performance and provide recommendations based on analysis and learnings. Demonstrate deep product and marketing comprehension with the technical understanding to enable cross-functional partnership. Tailor communication of high-level strategic initiatives and specific tactics internally and externally by audience. Deliver clear verbal and written communications as a confident speaker. Find thoughtful, proactive ways to deliver a diverse and inclusive offering that meets unique user needs and enables a personalized, authentic planning experience. Successful candidates have
10+ years of digital Product Marketing experience Experience with tech and eCommerce-focused businesses, optimizing for conversion and repeat purchasing Experience with consumer research best practices including packaging and pricing strategies Proficiency in partnering with CRM to create strategic, delightful, and highly performant consumer touchpoints Imaginative, solution-oriented thinking with a strong point of view and hypothesis-building ability Proven track record partnering with Product and Marketing teams to bring valuable, differentiated products to market and sustain them Ability to drive urgency and clear prioritization based on impact on user problems Exceptional communication and problem-solving skills Detail-oriented and calm under pressure Able to manage multiple projects, prioritizing and organizing effectively Outstanding writing and editing with meticulous attention to detail Strategic thinker who can also roll up sleeves to execute Ability to work in a fast-paced environment with all levels of management Passion for consumer-centric thinking, messaging that performs, and using data to drive alignment What we love about you
You deeply understand our users and keep them at the center of everything you do You are respectful and act with integrity You ask questions to understand perspectives and are comfortable respectfully challenging assumptions You set clear, ambitious goals, anticipate obstacles, persevere, and are accountable You’re not afraid to challenge the status quo and learn from outcomes You seek feedback and continuously develop; you contribute to making the company stronger What you love about us
We support holistic well-being and growth: mental and physical health, financial planning, engaging perks, and discounts. We offer flexible vacation, generous parental leave, and programs to support employee growth and happiness. Together@TKWW describes our hybrid approach, designed to balance flexibility with opportunities to connect in person or virtually as appropriate for the role. For Together@TKWW-eligible roles:
regular in-office time for collaboration and connection. For roles not eligible for in-office expectations:
connection through virtual collaboration and intentional gatherings. We have offices in Barcelona, Delhi, Galway, London, New York, and Washington, D.C. Notice and data privacy
US Notice:
The Knot Worldwide provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, or disability, and complies with applicable state and local nondiscrimination laws. Harassment based on protected characteristics is prohibited. Privacy Notice:
The Knot Worldwide processes your personal data to evaluate your application. Data handling is described in our privacy policy. You have rights to access, rectify, or delete your data subject to applicable law. For more details, refer to our Privacy Policy.
#J-18808-Ljbffr