Docusign
Company Overview
DocuSign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use DocuSign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, DocuSign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using DocuSign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What you’ll do
The Sr. Customer Marketing Manager will drive global programs that elevate top customer voices through advisory boards, strategic reference sourcing, and executive engagement. This role is responsible for influencing product direction, amplifying DocuSign’s credibility through customers in IR/AR/PR initiatives, and shaping customer participation in thought leadership and executive-level storytelling. The ideal candidate will have a proven track record of building and scaling executive-level customer programs, including Customer Advisory Boards and executive engagement across IR, AR, and PR channels. This is a highly cross-functional role requiring close collaboration with Product, Product Marketing, Sales, Customer Success, Experiential Marketing, Comms, and executive leadership stakeholders. This position is an individual contributor role reporting to the Vice President, Product & Customer Marketing.
Responsibilities
Build and scale the global Customer Advisory Council program, including playbook development, customer selection, engagement strategy, meeting execution, and post-engagement follow-up
Lead cross-functional alignment with Product, Product Marketing, and Customer Success to identify strategic customers, capture feedback, and share insights that inform the product roadmap
Design and execute year-round engagement plans for board-level customers, including roadmap previews, private workgroup sessions, executive roundtables, and exclusive VIP experiences
Build strong relationships with advisory board members and strategic customer advocates, increasing their satisfaction and loyalty, with the goal of converting them into DocuSign Champions
Partner with Customers to tell their stories through videos, case studies, event speaking, and thought leadership opportunities
Coordinate customer reference sourcing for IR, AR, and PR moments, partnering closely with Analyst Relations, Product Marketing and Corporate Communications
Design and maintain a structured product feedback loop, including documentation and synthesis of key insights surfaced through advisory programs
Identify and activate top customer voices for thought leadership and innovation storytelling, in partnership with Product Marketing and Comms teams
Oversee executive communications, customer engagement strategies, and follow-through across touchpoints such as workstreams, closed-loop feedback, and roadmap alignment
Collaborate with experiential marketing to deliver premium, high-touch advisory and executive engagement experiences
Maintain program KPIs and dashboards to track performance, insights captured, business influence, and customer satisfaction
What you bring Basic
8+ years of experience in customer Marketing, executive programs, product marketing, or customer marketing
3+ years directly managing customer advisory councils or boards
Experience working with executives and senior stakeholders
Background in B2B SaaS or enterprise technology environments
Bachelor's degree in Marketing, Communications, Business, or related field
Preferred
Deep understanding of enterprise customer needs and how to engage them through strategic influence programs
Experience running high-touch advisory and executive programs across multiple geographies
Excellent storytelling, relationship-building, and communication skills, with strong executive presence
Strong cross-functional leadership skills, including alignment with Product, Comms, and Customer Success teams
Ability to manage multiple complex workstreams with a strategic mindset and attention to detail
Experience with Salesforce, Jira, and customer advocacy platforms
Wage Transparency Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.
Based on applicable legislation, the below details pay ranges in the following locations:
California: $140,000.00 - $225,075.00 USD base salary
Washington, Maryland, New Jersey and New York (including NYC metro area): $133,800.00 - $197,750.00 base salary
This Role Is Also Eligible For The Following
Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
Stock: This role is eligible to receive Restricted Stock Units (RSUs).
Benefits Global benefits provide options for the following:
Paid Time Off: earned time off, as well as paid company holidays based on region
Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
Retirement Plans: select retirement and pension programs with potential for employer contributions
Learning and Development: options for coaching, online courses and education reimbursements
Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
Life at DocuSign Working here
DocuSign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At DocuSign, everything is equal.
We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.
Accommodation DocuSign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.
If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.
Equal Opportunity Employer
DocuSign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, or any other legally protected category.
EEO Know Your Rights poster
#J-18808-Ljbffr
DocuSign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use DocuSign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, DocuSign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using DocuSign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What you’ll do
The Sr. Customer Marketing Manager will drive global programs that elevate top customer voices through advisory boards, strategic reference sourcing, and executive engagement. This role is responsible for influencing product direction, amplifying DocuSign’s credibility through customers in IR/AR/PR initiatives, and shaping customer participation in thought leadership and executive-level storytelling. The ideal candidate will have a proven track record of building and scaling executive-level customer programs, including Customer Advisory Boards and executive engagement across IR, AR, and PR channels. This is a highly cross-functional role requiring close collaboration with Product, Product Marketing, Sales, Customer Success, Experiential Marketing, Comms, and executive leadership stakeholders. This position is an individual contributor role reporting to the Vice President, Product & Customer Marketing.
Responsibilities
Build and scale the global Customer Advisory Council program, including playbook development, customer selection, engagement strategy, meeting execution, and post-engagement follow-up
Lead cross-functional alignment with Product, Product Marketing, and Customer Success to identify strategic customers, capture feedback, and share insights that inform the product roadmap
Design and execute year-round engagement plans for board-level customers, including roadmap previews, private workgroup sessions, executive roundtables, and exclusive VIP experiences
Build strong relationships with advisory board members and strategic customer advocates, increasing their satisfaction and loyalty, with the goal of converting them into DocuSign Champions
Partner with Customers to tell their stories through videos, case studies, event speaking, and thought leadership opportunities
Coordinate customer reference sourcing for IR, AR, and PR moments, partnering closely with Analyst Relations, Product Marketing and Corporate Communications
Design and maintain a structured product feedback loop, including documentation and synthesis of key insights surfaced through advisory programs
Identify and activate top customer voices for thought leadership and innovation storytelling, in partnership with Product Marketing and Comms teams
Oversee executive communications, customer engagement strategies, and follow-through across touchpoints such as workstreams, closed-loop feedback, and roadmap alignment
Collaborate with experiential marketing to deliver premium, high-touch advisory and executive engagement experiences
Maintain program KPIs and dashboards to track performance, insights captured, business influence, and customer satisfaction
What you bring Basic
8+ years of experience in customer Marketing, executive programs, product marketing, or customer marketing
3+ years directly managing customer advisory councils or boards
Experience working with executives and senior stakeholders
Background in B2B SaaS or enterprise technology environments
Bachelor's degree in Marketing, Communications, Business, or related field
Preferred
Deep understanding of enterprise customer needs and how to engage them through strategic influence programs
Experience running high-touch advisory and executive programs across multiple geographies
Excellent storytelling, relationship-building, and communication skills, with strong executive presence
Strong cross-functional leadership skills, including alignment with Product, Comms, and Customer Success teams
Ability to manage multiple complex workstreams with a strategic mindset and attention to detail
Experience with Salesforce, Jira, and customer advocacy platforms
Wage Transparency Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.
Based on applicable legislation, the below details pay ranges in the following locations:
California: $140,000.00 - $225,075.00 USD base salary
Washington, Maryland, New Jersey and New York (including NYC metro area): $133,800.00 - $197,750.00 base salary
This Role Is Also Eligible For The Following
Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
Stock: This role is eligible to receive Restricted Stock Units (RSUs).
Benefits Global benefits provide options for the following:
Paid Time Off: earned time off, as well as paid company holidays based on region
Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
Retirement Plans: select retirement and pension programs with potential for employer contributions
Learning and Development: options for coaching, online courses and education reimbursements
Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
Life at DocuSign Working here
DocuSign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At DocuSign, everything is equal.
We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.
Accommodation DocuSign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.
If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.
Equal Opportunity Employer
DocuSign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, or any other legally protected category.
EEO Know Your Rights poster
#J-18808-Ljbffr