MSCI Inc.
Vice President, Marketing Lead Generation & Enablement
MSCI Inc., New York, New York, us, 10261
Overview
Join to apply for the
Vice President, Marketing Lead Generation & Enablement
role at
MSCI Inc.
We are seeking a strategic and commercially minded Leader of Marketing Lead Generation Strategy and Enablement to define and scale how we attract, prioritize, and convert high-value prospects into pipeline and revenue. This role will architect a global lead generation strategy—grounded in deep buyer insights, robust scoring models, and data-driven prioritization—that enables sales teams to focus on the highest-potential opportunities.
Key Responsibilities
Lead Generation Strategy: Set the strategic vision for demand creation—focusing on quality, velocity, and sales impact over raw lead volume; translate business goals, GTM priorities, and market intelligence into scalable, high-performance lead generation frameworks; define the balance between broad inbound strategy and targeted ABM tactics, with attention to how each fuels the pipeline at different lifecycle stages.
Lead Scoring, Segmentation, and Prioritization: Build and refine lead scoring and routing models that integrate firmographics, engagement signals, intent data, and buying stage indicators; establish segmentation aligned to ICPs, verticals, and buying group behaviors; partner with RevOps, Analytics, and Sales to ensure scoring logic aligns with pipeline conversion patterns and real-time market feedback.
Sales & Marketing Enablement Alignment: Partner with Sales Enablement to equip sales teams with insights, playbooks, and feedback loops tied to lead quality and readiness; create structured processes for marketing-to-sales handoff to improve speed-to-follow-up and minimize lead leakage; help Sales understand lead behavior and scoring rationale to tailor outreach.
Management Of Sales Enablement Tool: Own the administration and strategy of Sales Enablement Tools (e.g., Highspot), ensuring content management, user access, and system optimization; develop and maintain sales playbooks, content governance, and tagging structures; train and support users to drive adoption; analyze usage data to surface insights and optimize enablement efforts; ensure CRM integrations to embed Highspot in sales workflows and track revenue impact.
Cross-Functional Collaboration: Serve as a connective leader between Marketing, Sales, Product, RevOps, and Data teams to ensure end-to-end pipeline cohesion; influence the evolution of marketing and sales tech stack to support strategy execution; collaborate on ABM rollout with marketing driving precision targeting and Sales leading deep account engagement.
Performance Insights and Optimization: Define funnel performance KPIs and reporting across MQLs, SALs, SQLs, and pipeline; partner with Marketing Operations to build dashboards; lead quarterly performance reviews and optimization plans for continuous improvement in how leads are sourced, qualified, and progressed.
Qualifications Your skills and experience that will help you excel
Required
10+ years of experience in B2B marketing, with at least 5 years in lead generation strategy, revenue marketing, or marketing operations.
Proven expertise in designing lead scoring models and lifecycle strategies that enable sales conversion.
Strong understanding of B2B buying journeys, complex sales cycles, and strategic account targeting.
Experience with Salesforce, Marketo, HubSpot, or equivalent CRM/MAP tools; Salesforce CRM expertise is a must.
Demonstrated ability to partner with Sales leadership and influence go-to-market alignment.
Experience with sales enablement platforms (e.g., Highspot, Seismic) and strong understanding of sales and marketing workflows.
Ability to analyze content performance data and drive cross-functional alignment with sales, marketing, and RevOps teams.
Familiarity with AI-driven tools for lead scoring, content personalization, buyer intent analysis, and sales enablement (e.g., Highspot AI recommendations or predictive content surfacing).
Ability to leverage AI insights to improve targeting, optimize campaign performance, and automate parts of the buyer journey and sales enablement workflows.
Preferred
Familiarity with ABM methodologies and tools (e.g., 6sense, Demandbase, Bombora).
Background in industries with long or complex B2B sales cycles (e.g., financial services, SaaS, enterprise technology).
MBA or advanced degree in Marketing, Business, or Data Analytics is a plus.
About MSCI What we offer you
Salary range: $193,000 - $251,000 / year plus eligible for annual bonus
Transparent compensation schemes and comprehensive employee benefits, tailored to your location
Flexible working arrangements, advanced technology, and collaborative workspaces
A culture of high performance and innovation
A global network of talented colleagues and opportunities for growth
Learning opportunities through Learning@MSCI, LinkedIn Learning Pro, and tailored programs
Multi-directional career paths and internal mobility
Inclusive environment with Employee Resource Groups
MSCI is an equal opportunity employer. It is the policy of the firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, gender, gender identity, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran status, or any other characteristic protected by law. MSCI is committed to reasonable accommodations. If you need a reasonable accommodation for any part of the application process, please email Disability.Assistance@msci.com.
MSCI does not accept unsolicited CVs/Resumes. This description may be followed by a note on recruitment scams; always verify careers.msci.com for official information.
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Vice President, Marketing Lead Generation & Enablement
role at
MSCI Inc.
We are seeking a strategic and commercially minded Leader of Marketing Lead Generation Strategy and Enablement to define and scale how we attract, prioritize, and convert high-value prospects into pipeline and revenue. This role will architect a global lead generation strategy—grounded in deep buyer insights, robust scoring models, and data-driven prioritization—that enables sales teams to focus on the highest-potential opportunities.
Key Responsibilities
Lead Generation Strategy: Set the strategic vision for demand creation—focusing on quality, velocity, and sales impact over raw lead volume; translate business goals, GTM priorities, and market intelligence into scalable, high-performance lead generation frameworks; define the balance between broad inbound strategy and targeted ABM tactics, with attention to how each fuels the pipeline at different lifecycle stages.
Lead Scoring, Segmentation, and Prioritization: Build and refine lead scoring and routing models that integrate firmographics, engagement signals, intent data, and buying stage indicators; establish segmentation aligned to ICPs, verticals, and buying group behaviors; partner with RevOps, Analytics, and Sales to ensure scoring logic aligns with pipeline conversion patterns and real-time market feedback.
Sales & Marketing Enablement Alignment: Partner with Sales Enablement to equip sales teams with insights, playbooks, and feedback loops tied to lead quality and readiness; create structured processes for marketing-to-sales handoff to improve speed-to-follow-up and minimize lead leakage; help Sales understand lead behavior and scoring rationale to tailor outreach.
Management Of Sales Enablement Tool: Own the administration and strategy of Sales Enablement Tools (e.g., Highspot), ensuring content management, user access, and system optimization; develop and maintain sales playbooks, content governance, and tagging structures; train and support users to drive adoption; analyze usage data to surface insights and optimize enablement efforts; ensure CRM integrations to embed Highspot in sales workflows and track revenue impact.
Cross-Functional Collaboration: Serve as a connective leader between Marketing, Sales, Product, RevOps, and Data teams to ensure end-to-end pipeline cohesion; influence the evolution of marketing and sales tech stack to support strategy execution; collaborate on ABM rollout with marketing driving precision targeting and Sales leading deep account engagement.
Performance Insights and Optimization: Define funnel performance KPIs and reporting across MQLs, SALs, SQLs, and pipeline; partner with Marketing Operations to build dashboards; lead quarterly performance reviews and optimization plans for continuous improvement in how leads are sourced, qualified, and progressed.
Qualifications Your skills and experience that will help you excel
Required
10+ years of experience in B2B marketing, with at least 5 years in lead generation strategy, revenue marketing, or marketing operations.
Proven expertise in designing lead scoring models and lifecycle strategies that enable sales conversion.
Strong understanding of B2B buying journeys, complex sales cycles, and strategic account targeting.
Experience with Salesforce, Marketo, HubSpot, or equivalent CRM/MAP tools; Salesforce CRM expertise is a must.
Demonstrated ability to partner with Sales leadership and influence go-to-market alignment.
Experience with sales enablement platforms (e.g., Highspot, Seismic) and strong understanding of sales and marketing workflows.
Ability to analyze content performance data and drive cross-functional alignment with sales, marketing, and RevOps teams.
Familiarity with AI-driven tools for lead scoring, content personalization, buyer intent analysis, and sales enablement (e.g., Highspot AI recommendations or predictive content surfacing).
Ability to leverage AI insights to improve targeting, optimize campaign performance, and automate parts of the buyer journey and sales enablement workflows.
Preferred
Familiarity with ABM methodologies and tools (e.g., 6sense, Demandbase, Bombora).
Background in industries with long or complex B2B sales cycles (e.g., financial services, SaaS, enterprise technology).
MBA or advanced degree in Marketing, Business, or Data Analytics is a plus.
About MSCI What we offer you
Salary range: $193,000 - $251,000 / year plus eligible for annual bonus
Transparent compensation schemes and comprehensive employee benefits, tailored to your location
Flexible working arrangements, advanced technology, and collaborative workspaces
A culture of high performance and innovation
A global network of talented colleagues and opportunities for growth
Learning opportunities through Learning@MSCI, LinkedIn Learning Pro, and tailored programs
Multi-directional career paths and internal mobility
Inclusive environment with Employee Resource Groups
MSCI is an equal opportunity employer. It is the policy of the firm to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, creed, age, sex, gender, gender identity, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran status, or any other characteristic protected by law. MSCI is committed to reasonable accommodations. If you need a reasonable accommodation for any part of the application process, please email Disability.Assistance@msci.com.
MSCI does not accept unsolicited CVs/Resumes. This description may be followed by a note on recruitment scams; always verify careers.msci.com for official information.
#J-18808-Ljbffr