Meds.com
Meds.com is a rapidly growing consumer technology firm operating healthcare brands, including BlueChew. Our mission is to better patients' lives through innovative healthcare solutions. With 300 professionals across specialties, we’ve built scalable pharmacy, telemedicine, and e‑commerce platforms using cutting-edge technology. As we grow, we’re launching new products to expand our patient base and accelerate growth. Join us in tackling exciting challenges at the intersection of healthcare and technology.
We’re looking for a
Senior Manager, CRO & Growth Marketing
to own conversion rate optimization and accelerate digital growth across our brands. This role acts as a marketing growth driver—focused on optimizing acquisition funnels, testing and improving landing pages, and driving customer conversion at scale. You’ll lead high-velocity experimentation, collaborate with Product and Design, and deliver measurable business impact by improving performance at every step of the funnel. This role is based in our Austin, TX office. Our team relies on you to meet or exceed expectations with the following responsibilities: Responsibilities
Proven CRO Expertise: 5–7+ years of experience driving conversion rate optimization within high-traffic DTC or e-commerce businesses; demonstrated success running A/B tests, multivariate tests, and personalization programs at scale; deep understanding of conversion funnels, checkout flows, subscription models, and retention levers; track record of immediate impact with minimal training required. Technical & Analytical Skills: Proficiency in analytics tools (GA4, Amplitude, Mixpanel, Heap); hands-on experience with testing platforms (Optimizely, VWO, Convert, etc.); strong data skills: SQL, Excel, and data visualization (Looker, Tableau, Mode). Strategic Growth & Execution: Ability to build and execute CRO roadmaps aligned to aggressive revenue targets; analyze funnel performance and user behavior to identify friction; design, launch, and analyze A/B and multivariate tests to optimize landing pages, signups, and purchase flows; collaborate closely with Product and Design to deliver high-impact onsite experiences and CRO tests. Customer & UX Focus: Knowledge of UX/UI best practices and persuasive design frameworks; comfortable running user research (surveys, heatmaps, session recordings, usability testing); experience with personalization and segmentation strategies; cross-functional collaboration with marketing, product, design, and engineering; strong communication for influencing stakeholders and presenting to executives; ability to mentor junior analysts/marketers and build CRO best practices. Business Acumen: Strong grasp of DTC economics (CAC, LTV, churn, payback period, retention); familiarity with performance marketing and its interplay with CRO; proven ability to connect optimization wins directly to revenue and profitability. High-Impact Experience: Experience at a reputable direct-to-consumer brand; ability to hit the ground running, deliver measurable improvements immediately; comfortable operating in a high-expectation environment and this is a premium role with compensation accordingly. Qualifications
Experience scaling CRO in 7–8 figure monthly session environments; direct experience with subscription-based DTC businesses. Advanced knowledge of behavioral psychology and frameworks (Cialdini, Fogg, Jobs-to-be-Done). Familiarity with MarTech stacks (Klaviyo, Segment, CDPs) and personalization engines. Experience leading or managing a dedicated CRO/growth team; certification in Google Analytics, Optimizely, or equivalent optimization platforms. MBA or advanced degree in business, marketing, or related field (a plus but not required). Company benefits: 100% company-paid Medical, Dental, Vision premium coverage, plus Short-Term Disability and Life Insurance; 401K with company match; Paid time off and company-paid holidays; free daily lunch. We are seeking top talent who want to make a measurable impact in a fast-paced environment.
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Senior Manager, CRO & Growth Marketing
to own conversion rate optimization and accelerate digital growth across our brands. This role acts as a marketing growth driver—focused on optimizing acquisition funnels, testing and improving landing pages, and driving customer conversion at scale. You’ll lead high-velocity experimentation, collaborate with Product and Design, and deliver measurable business impact by improving performance at every step of the funnel. This role is based in our Austin, TX office. Our team relies on you to meet or exceed expectations with the following responsibilities: Responsibilities
Proven CRO Expertise: 5–7+ years of experience driving conversion rate optimization within high-traffic DTC or e-commerce businesses; demonstrated success running A/B tests, multivariate tests, and personalization programs at scale; deep understanding of conversion funnels, checkout flows, subscription models, and retention levers; track record of immediate impact with minimal training required. Technical & Analytical Skills: Proficiency in analytics tools (GA4, Amplitude, Mixpanel, Heap); hands-on experience with testing platforms (Optimizely, VWO, Convert, etc.); strong data skills: SQL, Excel, and data visualization (Looker, Tableau, Mode). Strategic Growth & Execution: Ability to build and execute CRO roadmaps aligned to aggressive revenue targets; analyze funnel performance and user behavior to identify friction; design, launch, and analyze A/B and multivariate tests to optimize landing pages, signups, and purchase flows; collaborate closely with Product and Design to deliver high-impact onsite experiences and CRO tests. Customer & UX Focus: Knowledge of UX/UI best practices and persuasive design frameworks; comfortable running user research (surveys, heatmaps, session recordings, usability testing); experience with personalization and segmentation strategies; cross-functional collaboration with marketing, product, design, and engineering; strong communication for influencing stakeholders and presenting to executives; ability to mentor junior analysts/marketers and build CRO best practices. Business Acumen: Strong grasp of DTC economics (CAC, LTV, churn, payback period, retention); familiarity with performance marketing and its interplay with CRO; proven ability to connect optimization wins directly to revenue and profitability. High-Impact Experience: Experience at a reputable direct-to-consumer brand; ability to hit the ground running, deliver measurable improvements immediately; comfortable operating in a high-expectation environment and this is a premium role with compensation accordingly. Qualifications
Experience scaling CRO in 7–8 figure monthly session environments; direct experience with subscription-based DTC businesses. Advanced knowledge of behavioral psychology and frameworks (Cialdini, Fogg, Jobs-to-be-Done). Familiarity with MarTech stacks (Klaviyo, Segment, CDPs) and personalization engines. Experience leading or managing a dedicated CRO/growth team; certification in Google Analytics, Optimizely, or equivalent optimization platforms. MBA or advanced degree in business, marketing, or related field (a plus but not required). Company benefits: 100% company-paid Medical, Dental, Vision premium coverage, plus Short-Term Disability and Life Insurance; 401K with company match; Paid time off and company-paid holidays; free daily lunch. We are seeking top talent who want to make a measurable impact in a fast-paced environment.
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