Bilt
Overview
What is Bilt? Bilt is the loyalty program for renters, transforming rent payments into valuable rewards while connecting members with exclusive Neighborhood Benefits. With every on-time rent payment, members earn Bilt Points – the industry\'s most valuable and flexible points currency which they can transfer 1:1 to their favorite airline miles and hotel points, use them for future rent payments, redeem for everyday purchases, or save them for a down payment on a home. Plus, they can build their credit history by automatically reporting their rent payments to all three major credit bureaus for free, and unlock exclusive rewards on the 1st of every month with Rent Day. As part of being a Bilt Member, they also get even more value at over 40,000 merchants nationwide with exclusive Neighborhood Benefits at local restaurants, fitness studios, pharmacies, on Lyft rides, and more. In partnership with the top multifamily owners and operators across the country, Bilt has become the largest network of homes that reward their residents on rent, managing payments for over 4.5MM units across the nation. Residents who live in the network make payments directly through the Bilt Payment Center and get access to benefits including additional earn opportunities on new leases, renewals, and more. What’s the role? As the Director of Product Marketing for our Travel pod, you will be responsible for communicating the value of Bilt’s products and benefits specific to our retail travel platform and 22 direct airline and hotel transfer partners. You’ll be focused on developing and implementing clear and compelling product marketing strategies and messaging across touchpoints to educate our audience and activate key behaviors. Responsibilities
Manage product marketing strategy across new product and benefit launches through messaging development, asset creation, and customer journey strategy. Own the timeline and core milestones for go-to-market deliverables to ensure a smooth and on-time launch. Ensure impactful, relevant, and consistent messaging related to existing products across all always-on customer channels, updating as the product evolves. Create and maintain training & informational materials to educate and activate partners on both new and existing benefits/product features. Partner cross-functionally to determine creative ways to bring Bilt’s products and benefits to life across our site, app, lifecycle channels, brand channels, media opportunities, experiences, and more. Collaborate with marketing counterparts at partner companies to bring initiatives to life with their approval. Analyze campaign and product performance, using results to iterate on product marketing strategy. Qualifications
5+ years of marketing experience Loyalty program and/or travel industry experience is a plus Driven, hard-working, self-starter who can thrive in a fast-paced environment Experience with copywriting, deck/asset creation, and an eye for design Ability to understand complex products, customer needs, brand voice, and marketing channel mechanics Cross-functional coordination and strong interpersonal skills Organized and detail-oriented Ability to work quickly and efficiently in high-pressure situations Benefits
Compensation - We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program Health insurance for you and your loved ones from day one - One Medical Membership, wellness stipends, family programs and more 401k plan with a match Commuter FSAs UNLIMITED PTO Exclusive Employee only Bilt Points Team Events Salary range and leveling information are provided to ensure transparency. The salary range for a Director, Product Marketing - Travel is $130,000 - 165,000 and is eligible for equity and an annual performance-based bonus.
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What is Bilt? Bilt is the loyalty program for renters, transforming rent payments into valuable rewards while connecting members with exclusive Neighborhood Benefits. With every on-time rent payment, members earn Bilt Points – the industry\'s most valuable and flexible points currency which they can transfer 1:1 to their favorite airline miles and hotel points, use them for future rent payments, redeem for everyday purchases, or save them for a down payment on a home. Plus, they can build their credit history by automatically reporting their rent payments to all three major credit bureaus for free, and unlock exclusive rewards on the 1st of every month with Rent Day. As part of being a Bilt Member, they also get even more value at over 40,000 merchants nationwide with exclusive Neighborhood Benefits at local restaurants, fitness studios, pharmacies, on Lyft rides, and more. In partnership with the top multifamily owners and operators across the country, Bilt has become the largest network of homes that reward their residents on rent, managing payments for over 4.5MM units across the nation. Residents who live in the network make payments directly through the Bilt Payment Center and get access to benefits including additional earn opportunities on new leases, renewals, and more. What’s the role? As the Director of Product Marketing for our Travel pod, you will be responsible for communicating the value of Bilt’s products and benefits specific to our retail travel platform and 22 direct airline and hotel transfer partners. You’ll be focused on developing and implementing clear and compelling product marketing strategies and messaging across touchpoints to educate our audience and activate key behaviors. Responsibilities
Manage product marketing strategy across new product and benefit launches through messaging development, asset creation, and customer journey strategy. Own the timeline and core milestones for go-to-market deliverables to ensure a smooth and on-time launch. Ensure impactful, relevant, and consistent messaging related to existing products across all always-on customer channels, updating as the product evolves. Create and maintain training & informational materials to educate and activate partners on both new and existing benefits/product features. Partner cross-functionally to determine creative ways to bring Bilt’s products and benefits to life across our site, app, lifecycle channels, brand channels, media opportunities, experiences, and more. Collaborate with marketing counterparts at partner companies to bring initiatives to life with their approval. Analyze campaign and product performance, using results to iterate on product marketing strategy. Qualifications
5+ years of marketing experience Loyalty program and/or travel industry experience is a plus Driven, hard-working, self-starter who can thrive in a fast-paced environment Experience with copywriting, deck/asset creation, and an eye for design Ability to understand complex products, customer needs, brand voice, and marketing channel mechanics Cross-functional coordination and strong interpersonal skills Organized and detail-oriented Ability to work quickly and efficiently in high-pressure situations Benefits
Compensation - We offer a competitive salary with a meaningful stake in the company via equity and our performance bonus program Health insurance for you and your loved ones from day one - One Medical Membership, wellness stipends, family programs and more 401k plan with a match Commuter FSAs UNLIMITED PTO Exclusive Employee only Bilt Points Team Events Salary range and leveling information are provided to ensure transparency. The salary range for a Director, Product Marketing - Travel is $130,000 - 165,000 and is eligible for equity and an annual performance-based bonus.
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