Girls Academy
The Girls Academy is the leading youth development platform for the best female soccer players in the United States. We are the only national youth soccer platform that represents the collective vision of member clubs and actively engages the voice of the players to take real ownership of the league. We embrace the desire of club members and players to maintain an unrivaled standard of excellence in coaching, competition, and regional and national showcase events throughout the year.
Marketing is a critical drive in advancing the Girls Academy mission. By amplifying the Players’ Voice, elevating the stories of our clubs and athletes, and strengthening visibility across communities, marketing ensures the Girls Academy values and impact are seen, heard, and celebrated nationwide.
THE PLAYERS\' VOICE MATTERS
The GA unique position comes from the active role the league’s players have in shaping its direction. The Advisory Panel affords players the opportunity to nominate and maintain a player-led board that represents the thoughts, opinions, and vision of the players. The Advisory Panel is active in suggesting improvements to the league, engaging in sponsor opportunities, organizing charitable initiatives, shaping league merchandise offerings, and more.
Director of Marketing
SUMMARY
The Director of Marketing leads the strategy and execution of all marketing initiatives for the Girls Academy. This role is responsible for elevating brand visibility, driving compelling storytelling, maximizing sponsorship value, and ensuring strong promotion of GA events and programs. Working closely with the Commissioner and senior leadership, the Director ensures consistency across all platforms, strengthens the Academy’s digital footprint, and supports the mission of advancing player development, empowering young women, and fostering community engagement.
The primary duties, tasks, and responsibilities include, but are not limited to
: The
Director of Marketing
provides day-to-day leadership in the implementation of the marketing strategy of the Girls Academy to ensure the quality of soccer is tracked and evaluated, with a commitment to driving the level of competition forward and upholding a standard of excellence for all member clubs. Brand & Communications Digital Media, Video & Photo Content
– Create and manage multimedia storytelling that highlights players, clubs, and Academy milestones. Website Maintenance
– Ensure the Academy’s website is current, engaging, and optimized. Partnerships & Sponsorship Events & Pro Affiliate Partnerships
– Support club-level marketing and coordinate with professional affiliates to strengthen alignment. Sponsorship Fulfillment
– Manage sponsor relationships, activation, and deliverables to maximize value and retention. Vendor Relations
– Oversee partnerships with external vendors to ensure quality service and alignment with brand goals. Community & Membership Engagement Membership Engagement
– Develop and implement strategies to enhance member communication, retention, and satisfaction. Club & Community Engagement
– Build partnerships with local schools, organizations, and community stakeholders to broaden reach and support. Player Advocacy
– Champion internal culture by equipping clubs with marketing resources to promote players and serve the Girls Academy’s mission. Events & Campaigns Event Management & Planning
– Lead marketing efforts for Academy events, including tournaments, showcases, and special programs. Operations & Leadership Intern Management
– Recruit, mentor, and oversee interns to support marketing operations. Budget Management
– Develop and manage the marketing budget with an emphasis on efficiency and ROI. REQUIRED QUALIFICATIONS Bachelor’s Degree (Required):
In
Marketing, Communications, Business Administration, Sports Management, or a related field . This provides the foundation in strategy, consumer behavior, branding, and business operations needed for the role. Advanced Degree or relevant certifications preferred Specialized Certifications (Preferred/Optional):
To complement formal education, certifications can demonstrate current expertise in digital and community marketing: Sponsorship & Sports Marketing certifications (e.g., Sports Business Institute programs) Project or Event Management (PMP, CSEP) if events are a large portion of the role. Or equivalent demonstrated experience in these areas will be considered. Other: Required overnight travel to GA Events and Showcases Irregular hours, including weekends and evenings, are required on a regular basis Other duties as assigned SKILLS & COMPETENCIES Technical Skills Proficiency in Microsoft Office Suite (advanced Excel preferred). Fluency with CRM, CMS, and digital marketing platforms (HubSpot, Salesforce, Mailchimp, WordPress). Strong knowledge of SEO, Google Analytics, and paid media campaign management. Creative Tools Experience with Adobe Creative Suite, Canva, or similar tools for design and video/photo editing. Digital & Social Media • Expertise in website management and social platforms (Instagram, TikTok, X/Twitter, Facebook, LinkedIn). Analytical & Strategic Skills Ability to interpret campaign metrics and measure ROI. Strong problem-solving, organizational, and relationship management skills. Seniority level
Director Employment type
Full-time Job function
Marketing and Sales Industries Sports Teams and Clubs Note: This description excludes unrelated job postings and promotional content to focus on the Director of Marketing role and its qualifications.
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: The
Director of Marketing
provides day-to-day leadership in the implementation of the marketing strategy of the Girls Academy to ensure the quality of soccer is tracked and evaluated, with a commitment to driving the level of competition forward and upholding a standard of excellence for all member clubs. Brand & Communications Digital Media, Video & Photo Content
– Create and manage multimedia storytelling that highlights players, clubs, and Academy milestones. Website Maintenance
– Ensure the Academy’s website is current, engaging, and optimized. Partnerships & Sponsorship Events & Pro Affiliate Partnerships
– Support club-level marketing and coordinate with professional affiliates to strengthen alignment. Sponsorship Fulfillment
– Manage sponsor relationships, activation, and deliverables to maximize value and retention. Vendor Relations
– Oversee partnerships with external vendors to ensure quality service and alignment with brand goals. Community & Membership Engagement Membership Engagement
– Develop and implement strategies to enhance member communication, retention, and satisfaction. Club & Community Engagement
– Build partnerships with local schools, organizations, and community stakeholders to broaden reach and support. Player Advocacy
– Champion internal culture by equipping clubs with marketing resources to promote players and serve the Girls Academy’s mission. Events & Campaigns Event Management & Planning
– Lead marketing efforts for Academy events, including tournaments, showcases, and special programs. Operations & Leadership Intern Management
– Recruit, mentor, and oversee interns to support marketing operations. Budget Management
– Develop and manage the marketing budget with an emphasis on efficiency and ROI. REQUIRED QUALIFICATIONS Bachelor’s Degree (Required):
In
Marketing, Communications, Business Administration, Sports Management, or a related field . This provides the foundation in strategy, consumer behavior, branding, and business operations needed for the role. Advanced Degree or relevant certifications preferred Specialized Certifications (Preferred/Optional):
To complement formal education, certifications can demonstrate current expertise in digital and community marketing: Sponsorship & Sports Marketing certifications (e.g., Sports Business Institute programs) Project or Event Management (PMP, CSEP) if events are a large portion of the role. Or equivalent demonstrated experience in these areas will be considered. Other: Required overnight travel to GA Events and Showcases Irregular hours, including weekends and evenings, are required on a regular basis Other duties as assigned SKILLS & COMPETENCIES Technical Skills Proficiency in Microsoft Office Suite (advanced Excel preferred). Fluency with CRM, CMS, and digital marketing platforms (HubSpot, Salesforce, Mailchimp, WordPress). Strong knowledge of SEO, Google Analytics, and paid media campaign management. Creative Tools Experience with Adobe Creative Suite, Canva, or similar tools for design and video/photo editing. Digital & Social Media • Expertise in website management and social platforms (Instagram, TikTok, X/Twitter, Facebook, LinkedIn). Analytical & Strategic Skills Ability to interpret campaign metrics and measure ROI. Strong problem-solving, organizational, and relationship management skills. Seniority level
Director Employment type
Full-time Job function
Marketing and Sales Industries Sports Teams and Clubs Note: This description excludes unrelated job postings and promotional content to focus on the Director of Marketing role and its qualifications.
#J-18808-Ljbffr