New York Sirens
Join to apply for the
Social Media Manager
role at
New York Sirens .
The Professional Women’s Hockey League (PWHL) is seeking an experienced and passionate individual for the
Social Media Manager
position with the
New York Sirens . The Social Media Manager is responsible for managing all New York Sirens social media channels including creating and posting content. This role aims to grow the New York Sirens fan base and support all elements of the PWHL ecosystem, including ticket sales, partnerships, and broadcast among others.
Responsibilities
Social Media Strategy: Develop and execute a comprehensive social media strategy that aligns with the league\'s objectives, including audience growth, engagement, and brand positioning.
Stay abreast of industry trends and emerging platforms to ensure the league\'s social media presence remains innovative and relevant.
Content Planning and Creation: Plan and curate compelling content calendars for all social media platforms, ensuring a balance between promotional, informative, and entertaining content.
Collaborate with internal teams, teams within the league, and external partners to gather content and maintain a consistent brand voice.
Content Creation: Develop creative and engaging content (photo, video, graphics, etc.) for various social media platforms to showcase the team\'s personality, achievements, and behind-the-scenes moments; edit graphics for social, video, web, and other uses as needed.
Coordinate with the marketing and communications teams to align content with overall branding and promotional initiatives.
Community Engagement: Foster a vibrant online community by responding to comments, messages, and mentions; encourage fan interaction through polls, Q&A sessions, and other interactive elements.
Live Coverage: Lead real-time live coverage of all games including information, updates and highlights; cover team events and press conferences on team social media platforms as needed.
Collaborate with the PWHL marketing team to produce and share visually appealing graphics, videos, and other multimedia content.
Professionalism And Brand Image: Uphold the league\'s professional image and values across all social media interactions; adhere to team brand standards; monitor and moderate content to maintain a positive online environment.
Strategic Partnerships: Identify and cultivate partnerships with influencers, brands, and other stakeholders to amplify the New York Sirens and the league\'s reach and impact.
Analytics And Reporting: Monitor and analyze social media metrics to assess campaign performance, identify trends, and provide data-driven recommendations; deliver regular KPI reports.
Qualifications
Bachelor’s degree in Marketing, Communications, or a related field.
Proven experience as a Social Media Manager, preferably in sports or entertainment.
Strong copywriting skills with the ability to craft engaging, on-brand content for different platforms.
Solid knowledge of social media platforms, trends, and best practices.
Proficient in Adobe Creative Cloud.
Ability to shoot and edit photo and video content.
Excellent written and verbal communication skills; creative mindset with the ability to think outside the box.
Proficient in social media analytics tools.
Ability to work flexible hours, including evenings and weekends, to cover live events.
Ability to meet deadlines in a fast-paced environment; strong organizational skills with attention to detail.
Compensation and Benefits
Annual salary range: $55,000–$65,000 USD.
Position includes participation in welfare, perquisites, fringe benefits, insurance, retirement and other benefit plans as may be in effect.
Equal Opportunity
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Background check
Successful completion of pre-employment comprehensive background check, except where limited by applicable law.
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Social Media Manager
role at
New York Sirens .
The Professional Women’s Hockey League (PWHL) is seeking an experienced and passionate individual for the
Social Media Manager
position with the
New York Sirens . The Social Media Manager is responsible for managing all New York Sirens social media channels including creating and posting content. This role aims to grow the New York Sirens fan base and support all elements of the PWHL ecosystem, including ticket sales, partnerships, and broadcast among others.
Responsibilities
Social Media Strategy: Develop and execute a comprehensive social media strategy that aligns with the league\'s objectives, including audience growth, engagement, and brand positioning.
Stay abreast of industry trends and emerging platforms to ensure the league\'s social media presence remains innovative and relevant.
Content Planning and Creation: Plan and curate compelling content calendars for all social media platforms, ensuring a balance between promotional, informative, and entertaining content.
Collaborate with internal teams, teams within the league, and external partners to gather content and maintain a consistent brand voice.
Content Creation: Develop creative and engaging content (photo, video, graphics, etc.) for various social media platforms to showcase the team\'s personality, achievements, and behind-the-scenes moments; edit graphics for social, video, web, and other uses as needed.
Coordinate with the marketing and communications teams to align content with overall branding and promotional initiatives.
Community Engagement: Foster a vibrant online community by responding to comments, messages, and mentions; encourage fan interaction through polls, Q&A sessions, and other interactive elements.
Live Coverage: Lead real-time live coverage of all games including information, updates and highlights; cover team events and press conferences on team social media platforms as needed.
Collaborate with the PWHL marketing team to produce and share visually appealing graphics, videos, and other multimedia content.
Professionalism And Brand Image: Uphold the league\'s professional image and values across all social media interactions; adhere to team brand standards; monitor and moderate content to maintain a positive online environment.
Strategic Partnerships: Identify and cultivate partnerships with influencers, brands, and other stakeholders to amplify the New York Sirens and the league\'s reach and impact.
Analytics And Reporting: Monitor and analyze social media metrics to assess campaign performance, identify trends, and provide data-driven recommendations; deliver regular KPI reports.
Qualifications
Bachelor’s degree in Marketing, Communications, or a related field.
Proven experience as a Social Media Manager, preferably in sports or entertainment.
Strong copywriting skills with the ability to craft engaging, on-brand content for different platforms.
Solid knowledge of social media platforms, trends, and best practices.
Proficient in Adobe Creative Cloud.
Ability to shoot and edit photo and video content.
Excellent written and verbal communication skills; creative mindset with the ability to think outside the box.
Proficient in social media analytics tools.
Ability to work flexible hours, including evenings and weekends, to cover live events.
Ability to meet deadlines in a fast-paced environment; strong organizational skills with attention to detail.
Compensation and Benefits
Annual salary range: $55,000–$65,000 USD.
Position includes participation in welfare, perquisites, fringe benefits, insurance, retirement and other benefit plans as may be in effect.
Equal Opportunity
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Background check
Successful completion of pre-employment comprehensive background check, except where limited by applicable law.
#J-18808-Ljbffr