Wella Company
Overview
Sr Manager, Trade Marketing, Retail Hair
at
Wella Company Position Title:
Sr Manager, Trade Marketing, Retail Hair Location: NYC (Hybrid - 3 days onsite) Reports to: Head of Trade Marketing, Retail Scope: Retail division – all customers About The Wella Company Together, WE enable individuals to look, feel, and be their true selves. Wella Company is one of the world’s leading beauty companies, with brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. The company has 6,000 employees globally and presence in over 100 countries. For more information, visit www.wellacompany.com. Role Description
We are looking for a hands-on, seasoned Trade Marketing professional to join the team. The Sr Trade Marketing Manager leads the execution of the Go To Market strategy for their channel, translating brand and innovation strategy into external category growth opportunities, owning the 4Ps execution, and enabling the sales teams to deliver against them. The Sr Trade Marketing Manager also guides the Brand innovation team to address market needs by analyzing category and competitive opportunities in their channel(s). For some channels, the role includes designing and executing shopper marketing programs. Key Responsibilities
Analyzes the business and 4Ps to define the key business drivers in your channels for the Category Defines the Category Growth platform and relevant 4Ps KPIs Translates brand/local success model 4Ps principles into channel-specific strategy to deliver against KPIs Designs cross-functional engagement strategies for subject matter expert topics Delivers best-in-class innovation launches at retailers leveraging all levers and sales enabling tools (Concept Sell, Sales engagement plan, Seasonal materials, etc.) Delivers consistent customer/competitive understanding and updates Brand team Designs and executes all shopper marketing programs across brands Partners with cross-functional teams to achieve better outcomes Qualifications
Bachelor’s degree in Business, Marketing, or related field 5+ years’ experience in consumer packaged goods sales / trade marketing US Market/channel experience Previous experience in CPG industry Strategic thinking with ability to translate rationale and business drivers into recommendations Ability to pivot and execute from strategy to flawless execution for complex channels Proactive and solution-oriented; manages what is within control to achieve results Analytical with a growth mindset; able to leverage data for informed decisions Strong communication and presentation skills We disclose the compensation range for positions in compliance with local law. Actual salaries will vary based on location, experience, skills and internal considerations. Pay Range: $120,000-$140,000 per year. The range is part of the total rewards package, which may include an annual bonus or variable pay. Benefits include health insurance, life and disability insurance, 401(k), paid holidays and PTO. Notices
All qualified applicants will receive consideration without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
#J-18808-Ljbffr
Sr Manager, Trade Marketing, Retail Hair
at
Wella Company Position Title:
Sr Manager, Trade Marketing, Retail Hair Location: NYC (Hybrid - 3 days onsite) Reports to: Head of Trade Marketing, Retail Scope: Retail division – all customers About The Wella Company Together, WE enable individuals to look, feel, and be their true selves. Wella Company is one of the world’s leading beauty companies, with brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. The company has 6,000 employees globally and presence in over 100 countries. For more information, visit www.wellacompany.com. Role Description
We are looking for a hands-on, seasoned Trade Marketing professional to join the team. The Sr Trade Marketing Manager leads the execution of the Go To Market strategy for their channel, translating brand and innovation strategy into external category growth opportunities, owning the 4Ps execution, and enabling the sales teams to deliver against them. The Sr Trade Marketing Manager also guides the Brand innovation team to address market needs by analyzing category and competitive opportunities in their channel(s). For some channels, the role includes designing and executing shopper marketing programs. Key Responsibilities
Analyzes the business and 4Ps to define the key business drivers in your channels for the Category Defines the Category Growth platform and relevant 4Ps KPIs Translates brand/local success model 4Ps principles into channel-specific strategy to deliver against KPIs Designs cross-functional engagement strategies for subject matter expert topics Delivers best-in-class innovation launches at retailers leveraging all levers and sales enabling tools (Concept Sell, Sales engagement plan, Seasonal materials, etc.) Delivers consistent customer/competitive understanding and updates Brand team Designs and executes all shopper marketing programs across brands Partners with cross-functional teams to achieve better outcomes Qualifications
Bachelor’s degree in Business, Marketing, or related field 5+ years’ experience in consumer packaged goods sales / trade marketing US Market/channel experience Previous experience in CPG industry Strategic thinking with ability to translate rationale and business drivers into recommendations Ability to pivot and execute from strategy to flawless execution for complex channels Proactive and solution-oriented; manages what is within control to achieve results Analytical with a growth mindset; able to leverage data for informed decisions Strong communication and presentation skills We disclose the compensation range for positions in compliance with local law. Actual salaries will vary based on location, experience, skills and internal considerations. Pay Range: $120,000-$140,000 per year. The range is part of the total rewards package, which may include an annual bonus or variable pay. Benefits include health insurance, life and disability insurance, 401(k), paid holidays and PTO. Notices
All qualified applicants will receive consideration without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
#J-18808-Ljbffr