Inside Higher Ed
Social Media Writer/Strategist (Hybrid Opportunity)
Inside Higher Ed, Amherst, Massachusetts, us, 01002
Overview
Job title:
Social Media Writer/Strategist Location:
UMass Amherst Department:
News and Media Relations The Social Media Writer/Strategist plays a lead role and exercises sound judgement in crafting content for the institution’s organic social media content that ladders up to the goals and content strategy for the institution. Reporting to the Executive Director of Digital Communications, this role amplifies the university’s triumphs, ventures and pivotal role in shaping lives on a national and international scale, while supporting student, faculty and alumni engagement. The position requires excellent research and writing skills and the ability to work effectively with a wide range of audiences, including students, faculty, staff, administrators, public officials, alumni and donors. The Social Media Writer/Strategist must be able to work independently and as a team member, exercising sound judgment under deadline conditions. The job requires being available outside of normal business hours as needed, and participating in an on-call rotation on nights, weekends and holidays to monitor and post timely social media and web content.
Essential Functions
Writes and shapes social media content that reflects and reinforces the brandf voice. Crafting compelling, fresh, platform-specific content that elevates the university7s reputation while ensuring every post aligns with mission, values, and voice. Write, edit, and publish accurate, well-researched, timely, platform-specific content for the institution7s social media platforms that optimize language, tone and message for target audiences. Select appealing and appropriate images and videos to complement text. Collaborate with designers, video editors, and writers to develop cohesive content where messaging and visuals work seamlessly together. Analyze trends through social media listening, monitoring and engagement. Track and report on social media insights. Ensure the delivery of accurate, timely information while understanding that some projects may contain confidential and sensitive information. Assist with community management. Implement social media standards, guidelines and policies on behalf of the university and individual departments. Stay abreast of trends in online communications and social media. Write on behalf of leadership with clarity and confidence, adapting to established voices while navigating high visibility, scrutiny and feedback.
Other Functions
Demonstrates multicultural awareness and contributes to cultivating an inclusive, diverse and respectful university community. Help copy edit content for news editors. Perform other duties as assigned.
Minimum Qualifications
Bachelor’s degree in Journalism, Public Relations, Communications, Marketing or a related field. 3-5 years of experience in communications, journalism, public relations or a related field, including a background in social media content creation across multiple channels. Strong working knowledge of social media channels. Ability to handle issues of a confidential nature. Proven ability to write clear, engaging, and platform-specific content for social media, with a strong grasp of voice, tone, and storytelling across diverse audiences. Experience working with content management systems. Excellent oral and written communication skills, including translating technical or scholarly information into common language; close attention to detail. Good judgment, discretion and the ability to think quickly and work under pressure. Strong time-management abilities. Ability to multi-task and work collaboratively with a multi-disciplinary team.
Preferred Qualifications
Experience with AP Style. Basic photography, video editing, graphic design skills.
Physical Demands/Working Conditions
Typical office environment.
Work Schedule
Monday - Friday; 37.5 hours/week. Available outside of normal business hours as needed, and participating in an on-call rotation on nights, weekends and holidays to post timely social media and web content. This position may offer a hybrid work schedule as defined by the University; it is subject to the terms of the Professional Staff Union collective bargaining agreement.
Salary Information
Level 27; Exempt Hiring Ranges
Special Instructions to Applicants
Please include a cover letter, resume and portfolio including three writing samples with your application. Candidates advancing in the search process may be asked to complete a brief writing assessment. This will help evaluate core writing competencies relevant to the role. References will be checked at the finalist stage; please be prepared to provide contact information for three professional references.
The University of Massachusetts Amherst welcomes all qualified applicants and complies with all state and federal anti-discrimination laws.
#J-18808-Ljbffr
Job title:
Social Media Writer/Strategist Location:
UMass Amherst Department:
News and Media Relations The Social Media Writer/Strategist plays a lead role and exercises sound judgement in crafting content for the institution’s organic social media content that ladders up to the goals and content strategy for the institution. Reporting to the Executive Director of Digital Communications, this role amplifies the university’s triumphs, ventures and pivotal role in shaping lives on a national and international scale, while supporting student, faculty and alumni engagement. The position requires excellent research and writing skills and the ability to work effectively with a wide range of audiences, including students, faculty, staff, administrators, public officials, alumni and donors. The Social Media Writer/Strategist must be able to work independently and as a team member, exercising sound judgment under deadline conditions. The job requires being available outside of normal business hours as needed, and participating in an on-call rotation on nights, weekends and holidays to monitor and post timely social media and web content.
Essential Functions
Writes and shapes social media content that reflects and reinforces the brandf voice. Crafting compelling, fresh, platform-specific content that elevates the university7s reputation while ensuring every post aligns with mission, values, and voice. Write, edit, and publish accurate, well-researched, timely, platform-specific content for the institution7s social media platforms that optimize language, tone and message for target audiences. Select appealing and appropriate images and videos to complement text. Collaborate with designers, video editors, and writers to develop cohesive content where messaging and visuals work seamlessly together. Analyze trends through social media listening, monitoring and engagement. Track and report on social media insights. Ensure the delivery of accurate, timely information while understanding that some projects may contain confidential and sensitive information. Assist with community management. Implement social media standards, guidelines and policies on behalf of the university and individual departments. Stay abreast of trends in online communications and social media. Write on behalf of leadership with clarity and confidence, adapting to established voices while navigating high visibility, scrutiny and feedback.
Other Functions
Demonstrates multicultural awareness and contributes to cultivating an inclusive, diverse and respectful university community. Help copy edit content for news editors. Perform other duties as assigned.
Minimum Qualifications
Bachelor’s degree in Journalism, Public Relations, Communications, Marketing or a related field. 3-5 years of experience in communications, journalism, public relations or a related field, including a background in social media content creation across multiple channels. Strong working knowledge of social media channels. Ability to handle issues of a confidential nature. Proven ability to write clear, engaging, and platform-specific content for social media, with a strong grasp of voice, tone, and storytelling across diverse audiences. Experience working with content management systems. Excellent oral and written communication skills, including translating technical or scholarly information into common language; close attention to detail. Good judgment, discretion and the ability to think quickly and work under pressure. Strong time-management abilities. Ability to multi-task and work collaboratively with a multi-disciplinary team.
Preferred Qualifications
Experience with AP Style. Basic photography, video editing, graphic design skills.
Physical Demands/Working Conditions
Typical office environment.
Work Schedule
Monday - Friday; 37.5 hours/week. Available outside of normal business hours as needed, and participating in an on-call rotation on nights, weekends and holidays to post timely social media and web content. This position may offer a hybrid work schedule as defined by the University; it is subject to the terms of the Professional Staff Union collective bargaining agreement.
Salary Information
Level 27; Exempt Hiring Ranges
Special Instructions to Applicants
Please include a cover letter, resume and portfolio including three writing samples with your application. Candidates advancing in the search process may be asked to complete a brief writing assessment. This will help evaluate core writing competencies relevant to the role. References will be checked at the finalist stage; please be prepared to provide contact information for three professional references.
The University of Massachusetts Amherst welcomes all qualified applicants and complies with all state and federal anti-discrimination laws.
#J-18808-Ljbffr