Zelis
Overview
Join to apply for the
Senior Marketing Technology Specialist
role at
Zelis Zelis is modernizing the healthcare financial experience across payers, providers, and healthcare consumers. We serve more than 750 payers and millions of healthcare providers and consumers across our platform of solutions. Zelis focuses on identifying, optimizing, and solving problems holistically with technology built by healthcare experts, driving measurable results for clients. Position Overview
Zelis is seeking a Senior Marketing Technology & Operations Specialist to help scale and optimize our modern B2B2C marketing technology stack. This role supports high-performance, data-driven marketing across outbound channels including email, SMS, direct mail, and phone campaigns. You’ll support end-to-end platform operations, vendor integrations, and campaign enablement with a focus on Salesforce Marketing Cloud. You’ll be part of a growing Marketing Operations team responsible for building the infrastructure that powers engagement with millions of members. This is a hands-on, tech-facing individual contributor role for someone curious, proactive, and excited by improving marketing effectiveness through smarter systems and automation. What You’ll Do
Support day-to-day platform operations for Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) and related tools. Assist in evaluating and integrating new martech vendors and platforms to expand outreach capabilities (e.g., SMS, phone, direct mail). Collaborate with campaign owners, analytics, and CRM teams to align system workflows and data flows across platforms. Help manage platform documentation, technical requirements gathering, and implementation roadmaps for new tools or capabilities. Conduct QA and campaign-level diagnostics to ensure data accuracy, deliverability, and performance tracking integrity (e.g., UTM standards). Support campaign execution by advising on platform setup, segmentation logic, automations, and scheduling across outbound channels. Assist with vendor onboarding, platform migrations, and integration testing in partnership with Marketing Operations leadership. Maintain process documentation and propose improvements to streamline workflows and increase operational efficiency. What You Bring
Required Qualifications
2+ years in marketing operations, marketing technology, or campaign production roles. Hands-on experience with Salesforce Marketing Cloud, including Email Studio, Journey Builder, and Automation Studio. Understanding of outbound campaign workflows: email, SMS, phone, and direct mail channels. Strong skills in process documentation, vendor management, and platform support. Solid understanding of campaign execution best practices, marketing automation, and performance tagging (e.g., UTM parameters). Highly organized, with a problem-solving mindset and interest in continuous optimization. Excellent communication skills, both technical and non-technical. Preferred Qualifications
Experience with vendor selection, RFPs, or platform integration projects. Familiarity with tools such as Jira, Asana, Smartsheet, or similar project trackers. Knowledge of basic SQL, HTML, or AMPscript a plus. Experience working in regulated industries such as healthcare, insurance, or B2B2C marketing environments. Note: At this time we are unable to proceed with candidates who require visa sponsorship now or in the future. Location and Workplace Flexibility
We have offices in Atlanta, GA; Boston, MA; Morristown, NJ; Plano, TX; St. Louis, MO; St. Petersburg, FL; and Hyderabad, India. We foster a hybrid and remote-friendly culture, with work locations determined by position needs and Leadership direction. In-office requirements vary by role and team objectives. Base Salary Range
$59,000.00 - $79,000.00 Our total rewards package includes base pay, discretionary bonus plans, commissions or other incentives where applicable, and a comprehensive benefits program. Benefits include a 401(k) match, flexible paid time off, holidays, parental leave, life and disability insurance, and health benefits (medical, dental, vision, prescription). Equal Employment Opportunity
Zelis is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We welcome applicants from all backgrounds and encourage you to apply even if you don’t meet 100% of the qualifications. Accessibility Support
If you require a reasonable accommodation during the application or interview process, please email TalentAcquisition@zelis.com. Disclaimer
We are an equal opportunity employer, and all qualified applicants will receive consideration without regard to race, color, religion, sex, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. This description is not exhaustive and duties may vary with changing business needs.
#J-18808-Ljbffr
Join to apply for the
Senior Marketing Technology Specialist
role at
Zelis Zelis is modernizing the healthcare financial experience across payers, providers, and healthcare consumers. We serve more than 750 payers and millions of healthcare providers and consumers across our platform of solutions. Zelis focuses on identifying, optimizing, and solving problems holistically with technology built by healthcare experts, driving measurable results for clients. Position Overview
Zelis is seeking a Senior Marketing Technology & Operations Specialist to help scale and optimize our modern B2B2C marketing technology stack. This role supports high-performance, data-driven marketing across outbound channels including email, SMS, direct mail, and phone campaigns. You’ll support end-to-end platform operations, vendor integrations, and campaign enablement with a focus on Salesforce Marketing Cloud. You’ll be part of a growing Marketing Operations team responsible for building the infrastructure that powers engagement with millions of members. This is a hands-on, tech-facing individual contributor role for someone curious, proactive, and excited by improving marketing effectiveness through smarter systems and automation. What You’ll Do
Support day-to-day platform operations for Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio) and related tools. Assist in evaluating and integrating new martech vendors and platforms to expand outreach capabilities (e.g., SMS, phone, direct mail). Collaborate with campaign owners, analytics, and CRM teams to align system workflows and data flows across platforms. Help manage platform documentation, technical requirements gathering, and implementation roadmaps for new tools or capabilities. Conduct QA and campaign-level diagnostics to ensure data accuracy, deliverability, and performance tracking integrity (e.g., UTM standards). Support campaign execution by advising on platform setup, segmentation logic, automations, and scheduling across outbound channels. Assist with vendor onboarding, platform migrations, and integration testing in partnership with Marketing Operations leadership. Maintain process documentation and propose improvements to streamline workflows and increase operational efficiency. What You Bring
Required Qualifications
2+ years in marketing operations, marketing technology, or campaign production roles. Hands-on experience with Salesforce Marketing Cloud, including Email Studio, Journey Builder, and Automation Studio. Understanding of outbound campaign workflows: email, SMS, phone, and direct mail channels. Strong skills in process documentation, vendor management, and platform support. Solid understanding of campaign execution best practices, marketing automation, and performance tagging (e.g., UTM parameters). Highly organized, with a problem-solving mindset and interest in continuous optimization. Excellent communication skills, both technical and non-technical. Preferred Qualifications
Experience with vendor selection, RFPs, or platform integration projects. Familiarity with tools such as Jira, Asana, Smartsheet, or similar project trackers. Knowledge of basic SQL, HTML, or AMPscript a plus. Experience working in regulated industries such as healthcare, insurance, or B2B2C marketing environments. Note: At this time we are unable to proceed with candidates who require visa sponsorship now or in the future. Location and Workplace Flexibility
We have offices in Atlanta, GA; Boston, MA; Morristown, NJ; Plano, TX; St. Louis, MO; St. Petersburg, FL; and Hyderabad, India. We foster a hybrid and remote-friendly culture, with work locations determined by position needs and Leadership direction. In-office requirements vary by role and team objectives. Base Salary Range
$59,000.00 - $79,000.00 Our total rewards package includes base pay, discretionary bonus plans, commissions or other incentives where applicable, and a comprehensive benefits program. Benefits include a 401(k) match, flexible paid time off, holidays, parental leave, life and disability insurance, and health benefits (medical, dental, vision, prescription). Equal Employment Opportunity
Zelis is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law. We welcome applicants from all backgrounds and encourage you to apply even if you don’t meet 100% of the qualifications. Accessibility Support
If you require a reasonable accommodation during the application or interview process, please email TalentAcquisition@zelis.com. Disclaimer
We are an equal opportunity employer, and all qualified applicants will receive consideration without regard to race, color, religion, sex, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. This description is not exhaustive and duties may vary with changing business needs.
#J-18808-Ljbffr