ITW Food Equipment Group
Strategic Marketing Director
ITW Food Equipment Group, Fort Worth, Texas, United States, 76102
About the Brand
Illinois Tool Works Inc. (NYSE: ITW) is a Fortune 200 global multi-industry manufacturing leader with revenue of $15.9 billion in 2024. ITW’s seven segments leverage the ITW Business Model to drive solid growth with best-in-class margins and returns. ITW has approximately 45,000 colleagues worldwide in a decentralized and entrepreneurial culture. The Traulsen brand provides professional refrigeration equipment for the foodservice market, with products engineered, fabricated, assembled, and tested at the Fort Worth, Texas facility. From state-of-the-art dishwashers, ovens, and refrigerators in restaurants and hotels, to automobile components and ITW construction and welding products, ITW solutions are used across everyday life. Traulsen has a long-standing reputation (founded in 1938) as a premier name in refrigeration for the foodservice market. Total Rewards Package
Our total rewards package is broad and offers comprehensive support from health and wellness to retirement and financial stability. For more details see https://www.itw.com/careers/benefits-compensation/ Summary
The Strategic Marketing Director role is a new position responsible for providing Customer Back Innovation (CBI) direction driven by customer and market pain points, opportunities, and trends. The role collaborates with customers, Traulsen engineering, and Food Equipment Group sales, as well as quality and customer service, to understand user pain points and market dynamics. It translates market insights into compelling value propositions and identifies the most attractive CBI opportunities based on impact and timing. Essential Duties And Responsibilities
Innovation Process Establishes strong relationships with customers to understand market dynamics and current and future needs. Captures and translates Voice of Customer (VOC) and market trends into incremental, differentiated product commercialization opportunities. Acts as the division expert on market trends, competition, and customer needs. Identifies serial innovation opportunities that address market needs and drive sustainable, profitable growth aligned with the division’s strategic intent. Drives the innovation pipeline with division leadership and a screened opportunity list. Oversees the innovation stage-gate process with engineering and product management teams. Strategy Development and Execution Obtains and leverages market insights to develop and execute thorough vertical marketing strategies aligned with division growth objectives. Leads development of product line strategies and validates value propositions for each market sub-segment. Develops business cases for new target markets, product innovations, services, or customers. Develops go-to-market strategy with division commercial leadership. Drives the deploy stage of product launches to market including awareness. Develops and executes strategy around the product portfolio. Collaborates with the division VP & General Manager to write the three-year Long-Range Plan (LRP) and Annual Operating Plan (AOP). Market Segment Leader Provides strategic leadership to size markets and assess adjacent market attractiveness. Drives segmentation and market research to identify growth opportunities and how Traulsen can capitalize on them. Provides strategic insights and input into the division’s Long-Range and Annual Plans. Reports on market segment results (revenue, growth, share, profitability) and explains key drivers of change. Team Leadership and Development Manages and develops marketing team members. Fosters engagement, a clear vision, and goal alignment across the organization. Influences cross-functional teams to drive change. Qualifications
Education Bachelor’s degree in Marketing, Engineering, or Business required MBA preferred Work Experience/Skills Minimum 10 years of progressive business experience, including at least 5 years in strategic marketing, pricing, and product management. 3 years of experience in big-three consulting preferred. Proven track record of delivering business growth in a strategic marketing/innovation role in a B2B environment. Experience with marketing research methods and translating end-user requirements into innovative solutions. Experience collaborating with manufacturing, engineering, purchasing, sales, quality, and finance teams. Experience leading and developing direct reports. Strong cross-functional leadership, communication, and presentation skills. Ability to navigate complexity, focus, and simplify strategy. Strong analytical, pricing, and financial acumen. Up to 30% travel. Physical Demands & Work Environment
The physical demands and work environment described here are representative of those encountered while performing the essential functions of this job. Reasonable accommodations may be made for individuals with disabilities. Perform activities including bending, stooping, standing, and walking. Stand and walk 2 to 4 hours per day. Climb stairs 2 to 4 times per day. Operate common office equipment (PC, phone, copier, printer, fax). Work in a climate-controlled environment. Hours of Work
Monday – Friday, 7:30 am to 4:30 pm ITW is an equal opportunity employer and values diverse perspectives, experiences, and ideas. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status, or any other characteristic protected by applicable laws. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable laws.
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Illinois Tool Works Inc. (NYSE: ITW) is a Fortune 200 global multi-industry manufacturing leader with revenue of $15.9 billion in 2024. ITW’s seven segments leverage the ITW Business Model to drive solid growth with best-in-class margins and returns. ITW has approximately 45,000 colleagues worldwide in a decentralized and entrepreneurial culture. The Traulsen brand provides professional refrigeration equipment for the foodservice market, with products engineered, fabricated, assembled, and tested at the Fort Worth, Texas facility. From state-of-the-art dishwashers, ovens, and refrigerators in restaurants and hotels, to automobile components and ITW construction and welding products, ITW solutions are used across everyday life. Traulsen has a long-standing reputation (founded in 1938) as a premier name in refrigeration for the foodservice market. Total Rewards Package
Our total rewards package is broad and offers comprehensive support from health and wellness to retirement and financial stability. For more details see https://www.itw.com/careers/benefits-compensation/ Summary
The Strategic Marketing Director role is a new position responsible for providing Customer Back Innovation (CBI) direction driven by customer and market pain points, opportunities, and trends. The role collaborates with customers, Traulsen engineering, and Food Equipment Group sales, as well as quality and customer service, to understand user pain points and market dynamics. It translates market insights into compelling value propositions and identifies the most attractive CBI opportunities based on impact and timing. Essential Duties And Responsibilities
Innovation Process Establishes strong relationships with customers to understand market dynamics and current and future needs. Captures and translates Voice of Customer (VOC) and market trends into incremental, differentiated product commercialization opportunities. Acts as the division expert on market trends, competition, and customer needs. Identifies serial innovation opportunities that address market needs and drive sustainable, profitable growth aligned with the division’s strategic intent. Drives the innovation pipeline with division leadership and a screened opportunity list. Oversees the innovation stage-gate process with engineering and product management teams. Strategy Development and Execution Obtains and leverages market insights to develop and execute thorough vertical marketing strategies aligned with division growth objectives. Leads development of product line strategies and validates value propositions for each market sub-segment. Develops business cases for new target markets, product innovations, services, or customers. Develops go-to-market strategy with division commercial leadership. Drives the deploy stage of product launches to market including awareness. Develops and executes strategy around the product portfolio. Collaborates with the division VP & General Manager to write the three-year Long-Range Plan (LRP) and Annual Operating Plan (AOP). Market Segment Leader Provides strategic leadership to size markets and assess adjacent market attractiveness. Drives segmentation and market research to identify growth opportunities and how Traulsen can capitalize on them. Provides strategic insights and input into the division’s Long-Range and Annual Plans. Reports on market segment results (revenue, growth, share, profitability) and explains key drivers of change. Team Leadership and Development Manages and develops marketing team members. Fosters engagement, a clear vision, and goal alignment across the organization. Influences cross-functional teams to drive change. Qualifications
Education Bachelor’s degree in Marketing, Engineering, or Business required MBA preferred Work Experience/Skills Minimum 10 years of progressive business experience, including at least 5 years in strategic marketing, pricing, and product management. 3 years of experience in big-three consulting preferred. Proven track record of delivering business growth in a strategic marketing/innovation role in a B2B environment. Experience with marketing research methods and translating end-user requirements into innovative solutions. Experience collaborating with manufacturing, engineering, purchasing, sales, quality, and finance teams. Experience leading and developing direct reports. Strong cross-functional leadership, communication, and presentation skills. Ability to navigate complexity, focus, and simplify strategy. Strong analytical, pricing, and financial acumen. Up to 30% travel. Physical Demands & Work Environment
The physical demands and work environment described here are representative of those encountered while performing the essential functions of this job. Reasonable accommodations may be made for individuals with disabilities. Perform activities including bending, stooping, standing, and walking. Stand and walk 2 to 4 hours per day. Climb stairs 2 to 4 times per day. Operate common office equipment (PC, phone, copier, printer, fax). Work in a climate-controlled environment. Hours of Work
Monday – Friday, 7:30 am to 4:30 pm ITW is an equal opportunity employer and values diverse perspectives, experiences, and ideas. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status, or any other characteristic protected by applicable laws. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable laws.
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