BD
Overview
Associate Director, Clinician Marketing at BD. The role focuses on strategic oversight, execution, and performance of PureWick reimbursed consumers, driving clinician awareness and improving the clinician experience. It requires management of a portfolio of marketing operations across e-commerce, marketing journeys, analytics, customer support & sales, technology, fulfillment, and finance. Candidates will be expected to work in the Covington, GA office Monday through Thursday and work from home on Friday. Key Responsibilities
Develop and implement strategic plans to drive clinician awareness, conversion, and engagement through omnichannel strategies, process, service, and technology optimizations and innovations Oversee clinician marketing operations from awareness to adoption Partner with sales, customer service, and fulfillment operations to ensure program KPIs and SLAs are met across internal and external partners; drive improvements in KPI monitoring and analytics across the full lifecycle of the customer experience Collaborate with marketing team members and cross-functional partners to drive positive business outcomes through new tests, features, initiatives, and product/service launches About You
Minimum bachelor’s degree required; MBA preferred Minimum 10+ years’ experience as a senior level marketer in healthcare, improving omnichannel strategies and managing end-to-end clinician experiences Proven track record leading a portfolio of interconnected projects with attention to synergy, efficiencies, resources, and budget management Experience delivering high-performing product and project improvements with an “always optimizing” mindset Ability to build business cases to support funding approval Excellent analytical skills and expertise in creating and managing new analytics and reporting capabilities, including global KPI dashboards Experience in reimbursed environments preferred Effective communication and collaboration with executive leadership and team members Click on Apply if this sounds like you! BD prioritizes on-site collaboration to foster creativity, innovation, and effective problem-solving in the fast-paced healthcare industry. Many roles require a minimum of four days in-office per week to maintain our culture, with flexibility and work-life balance considerations. Remote or field-based positions will have arrangements indicated in the job posting. For certain roles, employment is contingent upon proof of COVID-19 vaccination. In some locations, testing may be available or required. BD’s Workplace Accommodations Policy applies to accommodation requests under applicable law. Why Join Us?
BD values your opinions and contributions, encourages you to bring your authentic self to work, supports learning and growth, and aims to help you do your best work. BD offers opportunities to contribute to the future of health and a culture where you can learn, grow, and thrive. To learn more about BD, visit https://bd.com/careers Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic status, sexual orientation, gender identity or expression, genetics, disability, military status, or other legally protected characteristics. Required Skills Optional Skills Primary Work Location: USA GA - Covington BMD
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Associate Director, Clinician Marketing at BD. The role focuses on strategic oversight, execution, and performance of PureWick reimbursed consumers, driving clinician awareness and improving the clinician experience. It requires management of a portfolio of marketing operations across e-commerce, marketing journeys, analytics, customer support & sales, technology, fulfillment, and finance. Candidates will be expected to work in the Covington, GA office Monday through Thursday and work from home on Friday. Key Responsibilities
Develop and implement strategic plans to drive clinician awareness, conversion, and engagement through omnichannel strategies, process, service, and technology optimizations and innovations Oversee clinician marketing operations from awareness to adoption Partner with sales, customer service, and fulfillment operations to ensure program KPIs and SLAs are met across internal and external partners; drive improvements in KPI monitoring and analytics across the full lifecycle of the customer experience Collaborate with marketing team members and cross-functional partners to drive positive business outcomes through new tests, features, initiatives, and product/service launches About You
Minimum bachelor’s degree required; MBA preferred Minimum 10+ years’ experience as a senior level marketer in healthcare, improving omnichannel strategies and managing end-to-end clinician experiences Proven track record leading a portfolio of interconnected projects with attention to synergy, efficiencies, resources, and budget management Experience delivering high-performing product and project improvements with an “always optimizing” mindset Ability to build business cases to support funding approval Excellent analytical skills and expertise in creating and managing new analytics and reporting capabilities, including global KPI dashboards Experience in reimbursed environments preferred Effective communication and collaboration with executive leadership and team members Click on Apply if this sounds like you! BD prioritizes on-site collaboration to foster creativity, innovation, and effective problem-solving in the fast-paced healthcare industry. Many roles require a minimum of four days in-office per week to maintain our culture, with flexibility and work-life balance considerations. Remote or field-based positions will have arrangements indicated in the job posting. For certain roles, employment is contingent upon proof of COVID-19 vaccination. In some locations, testing may be available or required. BD’s Workplace Accommodations Policy applies to accommodation requests under applicable law. Why Join Us?
BD values your opinions and contributions, encourages you to bring your authentic self to work, supports learning and growth, and aims to help you do your best work. BD offers opportunities to contribute to the future of health and a culture where you can learn, grow, and thrive. To learn more about BD, visit https://bd.com/careers Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic status, sexual orientation, gender identity or expression, genetics, disability, military status, or other legally protected characteristics. Required Skills Optional Skills Primary Work Location: USA GA - Covington BMD
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