Location3
Account Director / Director of Franchise Marketing
Location3, Chicago, Illinois, United States, 60290
Overview
Account Director / Director of Franchise Marketing Base pay range: $95,000.00/yr - $105,000.00/yr. This is a remote position, but we are currently only able to hire within the U.S. Location3 is seeking a proven marketing leader with a strong background in
franchise and multi-location marketing
and deep expertise in
digital marketing strategy and execution . The ideal candidate has led national-to-local marketing programs in a Director of Franchise Marketing or Franchise Marketing Manager role and has partnered with corporate brand teams and franchisees to drive growth. Salary: $95,000 – $105,000 + Benefits. Location3 is committed to creating a diverse and inclusive company culture and does not discriminate against candidates or employees for protected statuses. Providing this information for self-identification is voluntary.
Key Responsibilities
Act as the primary strategic contact for assigned clients, building trusted relationships with corporate marketing executives and local franchise operators. Advise on franchise marketing strategy, ensuring alignment between national campaigns and local market needs. Facilitate communication between franchisor and franchisees to support program adoption and performance. Strategic Planning & Execution
Lead the development of annual and quarterly marketing strategies that align with business objectives and growth targets. Design and execute integrated campaigns across paid search, paid social, programmatic, SEO, and other digital channels. Balance brand standards with market-specific customization to drive engagement and ROI at the local level. Performance Analysis & Optimization
Monitor campaign performance using tools such as GA4 and Power BI. Provide actionable insights and strategic recommendations to improve results across the franchise network. Lead Quarterly Business Reviews (QBRs) and other performance-focused meetings with clients and internal teams. Budget & Program Management
Manage national and local marketing budgets, including co-op structures. Ensure resources are allocated effectively to maximize impact and meet KPIs. Oversee internal teams to ensure campaign deliverables meet quality standards and timelines. Qualifications
5+ years in a franchise or multi-location marketing leadership role (Director of Franchise Marketing, Franchise Marketing Manager, or equivalent). 5+ years of digital marketing experience managing cross-channel campaigns (paid search, paid social, programmatic, display, SEO). Demonstrated success in building and executing national-to-local marketing strategies. Strong understanding of franchise systems, co-op marketing models, and distributed budgets. Proven experience in marketing analytics, attribution modeling, and performance optimization. Excellent communication, presentation, and relationship management skills. Familiarity with Google Ads, Meta Ads Manager, LinkedIn Ads, Programmatic DSPs, GA4, Power BI, and marketing automation tools. What Sets This Role Apart
Opportunity to lead marketing strategies for well-known franchise brands. High-impact role working across national and local marketing landscapes. Collaborative, growth-oriented environment where your expertise makes a difference. About Us
Creative Thinkers, Data Geeks & Digital Enthusiasts - Location3 Media is a digital marketing company built to improve the findability and performance of consumer and retail brands through enterprise-level and local digital marketing solutions. Founded in 1999 and located in Denver, Location3 has 70+ full-time employees serving global, national, and local brands. More than half of Location3's client base has worked with the agency for at least three years. Benefits & Culture
Remote-first organization with collaboration as a key driver of outcomes. We offer a competitive benefits package, including medical, dental, vision, 401K match, wellbeing stipend, every other Friday off, remote work equipment, and equipment reimbursement.
Apply today to bring your franchise marketing leadership and digital expertise to Location3!
#J-18808-Ljbffr
Account Director / Director of Franchise Marketing Base pay range: $95,000.00/yr - $105,000.00/yr. This is a remote position, but we are currently only able to hire within the U.S. Location3 is seeking a proven marketing leader with a strong background in
franchise and multi-location marketing
and deep expertise in
digital marketing strategy and execution . The ideal candidate has led national-to-local marketing programs in a Director of Franchise Marketing or Franchise Marketing Manager role and has partnered with corporate brand teams and franchisees to drive growth. Salary: $95,000 – $105,000 + Benefits. Location3 is committed to creating a diverse and inclusive company culture and does not discriminate against candidates or employees for protected statuses. Providing this information for self-identification is voluntary.
Key Responsibilities
Act as the primary strategic contact for assigned clients, building trusted relationships with corporate marketing executives and local franchise operators. Advise on franchise marketing strategy, ensuring alignment between national campaigns and local market needs. Facilitate communication between franchisor and franchisees to support program adoption and performance. Strategic Planning & Execution
Lead the development of annual and quarterly marketing strategies that align with business objectives and growth targets. Design and execute integrated campaigns across paid search, paid social, programmatic, SEO, and other digital channels. Balance brand standards with market-specific customization to drive engagement and ROI at the local level. Performance Analysis & Optimization
Monitor campaign performance using tools such as GA4 and Power BI. Provide actionable insights and strategic recommendations to improve results across the franchise network. Lead Quarterly Business Reviews (QBRs) and other performance-focused meetings with clients and internal teams. Budget & Program Management
Manage national and local marketing budgets, including co-op structures. Ensure resources are allocated effectively to maximize impact and meet KPIs. Oversee internal teams to ensure campaign deliverables meet quality standards and timelines. Qualifications
5+ years in a franchise or multi-location marketing leadership role (Director of Franchise Marketing, Franchise Marketing Manager, or equivalent). 5+ years of digital marketing experience managing cross-channel campaigns (paid search, paid social, programmatic, display, SEO). Demonstrated success in building and executing national-to-local marketing strategies. Strong understanding of franchise systems, co-op marketing models, and distributed budgets. Proven experience in marketing analytics, attribution modeling, and performance optimization. Excellent communication, presentation, and relationship management skills. Familiarity with Google Ads, Meta Ads Manager, LinkedIn Ads, Programmatic DSPs, GA4, Power BI, and marketing automation tools. What Sets This Role Apart
Opportunity to lead marketing strategies for well-known franchise brands. High-impact role working across national and local marketing landscapes. Collaborative, growth-oriented environment where your expertise makes a difference. About Us
Creative Thinkers, Data Geeks & Digital Enthusiasts - Location3 Media is a digital marketing company built to improve the findability and performance of consumer and retail brands through enterprise-level and local digital marketing solutions. Founded in 1999 and located in Denver, Location3 has 70+ full-time employees serving global, national, and local brands. More than half of Location3's client base has worked with the agency for at least three years. Benefits & Culture
Remote-first organization with collaboration as a key driver of outcomes. We offer a competitive benefits package, including medical, dental, vision, 401K match, wellbeing stipend, every other Friday off, remote work equipment, and equipment reimbursement.
Apply today to bring your franchise marketing leadership and digital expertise to Location3!
#J-18808-Ljbffr