Keeley Companies
Overview
At DuMOL, we believe in empowering our people and fulfilling career aspirations. DuMOL is a career destination with opportunities for advancement and a world-class culture focused on creating the best environment for our people to thrive. DuMOL is looking for a
Marketing Lead
to join our team. This role focuses on supporting long-term sustainable sales through storytelling/content strategy and driving engagement. The Marketing Lead will collaborate cross-functionally with Wholesale, DTC, Winegrowing, and Hospitality to identify opportunities and execute initiatives that grow awareness, acquisition, and engagement. Responsibilities
Collaborate with DTC, Wholesale, and Export teams to devise and support communications campaigns (print and digital) primarily during seasonal wine releases, and also during non-sales cycles to drive engagement and brand-building. Audit and refine lifecycle marketing campaigns to drive acquisition and retention. Help develop social media strategy and manage execution to extend reach, awareness, and relevance. Identify relevant content themes that resonate with both new and existing audiences and collaborate cross-functionally to bring ideas to life. Help develop templates, guidelines, and SOPs for outward communications and execute on press releases, press "Brag Sheets", Sell Sheets, etc. Compile data and generate reports to measure the effectiveness of marketing campaigns. Manage asset library: ensure we have the right assets for engagement initiatives and coordinate photoshoots. Host guests at the winery tasting room as needed, sharing key points of interest to build brand affinity. Support acquisition and sales strategies such as referral campaigns, gifting initiatives, etc. Maintain and manage marketing and promotional materials, including the marketing budget to inform decisions around insourcing vs outsourcing. Lead press submissions, collaborating with Winegrowing and Sales to develop an efficient and effective process that aligns with brand standards. Maintain brand websites with SEO best practices and SEM oversight. Manage the wholesale and export communications calendar, ensuring all supporting collateral needs are delivered on time. Minimum Qualifications
Bachelor’s degree in Marketing, Communications, or Business (or equivalent experience). Minimum 5 years of relevant work experience with a track record of success. Demonstrate drive, ambition, self-awareness, and a desire for continual improvement. Ability to project manage multi-faceted, cross-functional initiatives while meeting deadlines. Ability to be self-directed and work autonomously. Confidence with technology and software, including Microsoft Office, Adobe Creative Suite, social media platforms, ecommerce systems, and email marketing platforms. Experience or awareness of luxury wine, retail, restaurants, or hospitality. Knowledge of wine, viticulture and winemaking processes, or a strong interest to learn. Location : This position is primarily based in Napa and requires 3-4 days a week in the DuMOL office. The Marketing Lead will be required to commute to the winery (Windsor, CA) semi-regularly. Must be able to work a flexible schedule, including occasional weekends, evenings, and travel to support sales and acquisition needs. Salary Range : $100,000 - $120,000 All Amicus Wine Holdings brands are proud to be an equal opportunity employer regardless of race, color, gender, age, sexual orientation, gender identity, gender expression, religious beliefs, marital status, genetic information, national origin, disability, protected veteran status, or any other basis protected by federal, state, or local law.
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At DuMOL, we believe in empowering our people and fulfilling career aspirations. DuMOL is a career destination with opportunities for advancement and a world-class culture focused on creating the best environment for our people to thrive. DuMOL is looking for a
Marketing Lead
to join our team. This role focuses on supporting long-term sustainable sales through storytelling/content strategy and driving engagement. The Marketing Lead will collaborate cross-functionally with Wholesale, DTC, Winegrowing, and Hospitality to identify opportunities and execute initiatives that grow awareness, acquisition, and engagement. Responsibilities
Collaborate with DTC, Wholesale, and Export teams to devise and support communications campaigns (print and digital) primarily during seasonal wine releases, and also during non-sales cycles to drive engagement and brand-building. Audit and refine lifecycle marketing campaigns to drive acquisition and retention. Help develop social media strategy and manage execution to extend reach, awareness, and relevance. Identify relevant content themes that resonate with both new and existing audiences and collaborate cross-functionally to bring ideas to life. Help develop templates, guidelines, and SOPs for outward communications and execute on press releases, press "Brag Sheets", Sell Sheets, etc. Compile data and generate reports to measure the effectiveness of marketing campaigns. Manage asset library: ensure we have the right assets for engagement initiatives and coordinate photoshoots. Host guests at the winery tasting room as needed, sharing key points of interest to build brand affinity. Support acquisition and sales strategies such as referral campaigns, gifting initiatives, etc. Maintain and manage marketing and promotional materials, including the marketing budget to inform decisions around insourcing vs outsourcing. Lead press submissions, collaborating with Winegrowing and Sales to develop an efficient and effective process that aligns with brand standards. Maintain brand websites with SEO best practices and SEM oversight. Manage the wholesale and export communications calendar, ensuring all supporting collateral needs are delivered on time. Minimum Qualifications
Bachelor’s degree in Marketing, Communications, or Business (or equivalent experience). Minimum 5 years of relevant work experience with a track record of success. Demonstrate drive, ambition, self-awareness, and a desire for continual improvement. Ability to project manage multi-faceted, cross-functional initiatives while meeting deadlines. Ability to be self-directed and work autonomously. Confidence with technology and software, including Microsoft Office, Adobe Creative Suite, social media platforms, ecommerce systems, and email marketing platforms. Experience or awareness of luxury wine, retail, restaurants, or hospitality. Knowledge of wine, viticulture and winemaking processes, or a strong interest to learn. Location : This position is primarily based in Napa and requires 3-4 days a week in the DuMOL office. The Marketing Lead will be required to commute to the winery (Windsor, CA) semi-regularly. Must be able to work a flexible schedule, including occasional weekends, evenings, and travel to support sales and acquisition needs. Salary Range : $100,000 - $120,000 All Amicus Wine Holdings brands are proud to be an equal opportunity employer regardless of race, color, gender, age, sexual orientation, gender identity, gender expression, religious beliefs, marital status, genetic information, national origin, disability, protected veteran status, or any other basis protected by federal, state, or local law.
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