Plaid
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Product Marketing Manager - Payments
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Plaid . We are dedicated to empowering the transformation of how people interact with their finances by building tools and experiences used by thousands of developers. Plaid powers the tools millions rely on to live healthier financial lives, working with companies like Venmo, SoFi, many Fortune 500 firms, and large banks to connect financial accounts to apps and services. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam. As a Product Marketing Manager for Payments, you’ll help bring Plaid’s vision for bank payments to life: making us the method of choice for Billers, Fintechs, and Financial Institutions. Our mission is to harness Plaid’s network—spanning coverage, intelligence, and conversion—to deliver seamless, secure, and intelligent payment experiences. This role is central to accelerating adoption, scaling product impact, and redefining how money moves across the financial ecosystem. In this role, you own the go-to-market strategy for Plaid’s payments solutions by defining cohesive product positioning and narratives that accelerate growth and drive adoption from initial launch through scale. You will act as the voice of the customer internally, championing user feedback to shape future product development and improve market fit, and collaborate closely with cross-functional teams to deliver impactful product narratives and drive product adoption. Responsibilities
Craft clear, compelling positioning and messaging highlighting the unique value of Plaid’s solutions. Partner closely with the Product team to understand product features and translate technical concepts into customer-facing content. Collaborate cross-functionally with Sales, Marketing, Enablement, Design, and Communications to create and distribute collateral (presentations, case studies, one-pagers, blog posts, webinars, website updates, etc.). Conduct ongoing competitive analysis and market research to inform product positioning, identify opportunities, and maintain competitive advantage. Work with Marketing to build integrated campaigns targeting key customer segments to accelerate product adoption and expansion. Qualifications
6+ years of experience with 3+ years in product marketing, sales, account management, growth or other strategic GTM role at a B2B software company. Outstanding written communication skills – able to develop marketing and sales collateral and articulate strategy with internal stakeholders. Strong presence and verbal communication skills – comfortable engaging with leaders at major fintechs and financial institutions in the U.S. Thoughtful strategic thinker with a bias for action; able to operate in a fast-moving environment with ambiguity. Proven success in launching new solutions and driving market adoption. Desire to collaborate with cross-functional partners across Product, Marketing, and Sales. Fintech payments experience is a strong nice-to-have. Our geographic zones and compensation details are provided for transparency in the original posting. Plaid provides a comprehensive benefits plan (medical, dental, vision, 401(k)) and additional compensation as applicable. Pay is based on factors such as scope and responsibilities, experience, and location, and is subject to change in accordance with compensation plans. Our mission is to unlock financial freedom for everyone. We seek a diverse, driven team; we encourage applicants even if experience doesn’t perfectly match the job description. Plaid is an equal opportunity employer and values diversity. We do not discriminate based on race, color, national origin, ethnicity, religion or belief, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, age, disability, veteran status, or other protected characteristics. We provide reasonable accommodations for candidates with disabilities. For assistance, please contact accommodations@plaid.com. Please review our Candidate Privacy Notice here.
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Product Marketing Manager - Payments
role at
Plaid . We are dedicated to empowering the transformation of how people interact with their finances by building tools and experiences used by thousands of developers. Plaid powers the tools millions rely on to live healthier financial lives, working with companies like Venmo, SoFi, many Fortune 500 firms, and large banks to connect financial accounts to apps and services. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam. As a Product Marketing Manager for Payments, you’ll help bring Plaid’s vision for bank payments to life: making us the method of choice for Billers, Fintechs, and Financial Institutions. Our mission is to harness Plaid’s network—spanning coverage, intelligence, and conversion—to deliver seamless, secure, and intelligent payment experiences. This role is central to accelerating adoption, scaling product impact, and redefining how money moves across the financial ecosystem. In this role, you own the go-to-market strategy for Plaid’s payments solutions by defining cohesive product positioning and narratives that accelerate growth and drive adoption from initial launch through scale. You will act as the voice of the customer internally, championing user feedback to shape future product development and improve market fit, and collaborate closely with cross-functional teams to deliver impactful product narratives and drive product adoption. Responsibilities
Craft clear, compelling positioning and messaging highlighting the unique value of Plaid’s solutions. Partner closely with the Product team to understand product features and translate technical concepts into customer-facing content. Collaborate cross-functionally with Sales, Marketing, Enablement, Design, and Communications to create and distribute collateral (presentations, case studies, one-pagers, blog posts, webinars, website updates, etc.). Conduct ongoing competitive analysis and market research to inform product positioning, identify opportunities, and maintain competitive advantage. Work with Marketing to build integrated campaigns targeting key customer segments to accelerate product adoption and expansion. Qualifications
6+ years of experience with 3+ years in product marketing, sales, account management, growth or other strategic GTM role at a B2B software company. Outstanding written communication skills – able to develop marketing and sales collateral and articulate strategy with internal stakeholders. Strong presence and verbal communication skills – comfortable engaging with leaders at major fintechs and financial institutions in the U.S. Thoughtful strategic thinker with a bias for action; able to operate in a fast-moving environment with ambiguity. Proven success in launching new solutions and driving market adoption. Desire to collaborate with cross-functional partners across Product, Marketing, and Sales. Fintech payments experience is a strong nice-to-have. Our geographic zones and compensation details are provided for transparency in the original posting. Plaid provides a comprehensive benefits plan (medical, dental, vision, 401(k)) and additional compensation as applicable. Pay is based on factors such as scope and responsibilities, experience, and location, and is subject to change in accordance with compensation plans. Our mission is to unlock financial freedom for everyone. We seek a diverse, driven team; we encourage applicants even if experience doesn’t perfectly match the job description. Plaid is an equal opportunity employer and values diversity. We do not discriminate based on race, color, national origin, ethnicity, religion or belief, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, age, disability, veteran status, or other protected characteristics. We provide reasonable accommodations for candidates with disabilities. For assistance, please contact accommodations@plaid.com. Please review our Candidate Privacy Notice here.
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