Instagram
Overview
Meta is looking for a marketing leader with experience building global iconic brands, and proven experience in developing and executing insights-driven marketing efforts that build affinity and engagement with Instagram's audiences. In this role, you will manage a team of industry leading brand marketers within Instagram's Global Brand Marketing team, driving brand strategy and creative development aimed at defining Instagram’s role as a brand and platform servicing creative audiences - manifesting our mission to serve creativity across high level global campaigns, through pivotal moments and within the Instagram app itself. Base pay range
$180,000.00/yr - $252,000.00/yr Responsibilities
Lead the strategic vision and execution of Instagram’s iconic brand and global marketing programs to drive the brand forward and foster long term growth Architect Instagram’s marketing strategy and roadmap through research, testing and insights, and build effective go-to-market strategies to bring innovative advertising experiences to market Define and manage comprehensive outbound marketing strategy and planning including segmentation, targeting, market sizing, media and communications plan, roll-out strategy, and integration with PR, Editorial, growth, partnerships and performance marketing Manage a high performance team of marketers, providing the guidance and structure necessary to deliver marketing programs and innovation in how the Instagram brand evolves Lead and collaborate with cross-functional stakeholders to deliver industry-leading marketing campaigns, product launches and GTMs Manage partner creative agencies, through exploration, contract, concept and execution/delivery Track, distill and guide performance of campaigns to provide data-backed insights to optimize campaigns and identify new opportunities Partner with PMM and Product teams to bring the IG Brand to life in innovative ways within the app, driving delight for the user Build collaborative relationships with internal and external teams to prioritize and establish the team’s roadmap and ensure a productive environment Model collaborative behaviors and build an inclusive organization Minimum Qualifications
12+ years of experience with brand marketing, consumer products and/or brand management, with brands and at companies with global scale 5+ years of people management experience Experience using data to inform strategy and develop Go to Market approaches that drive business outcomes Experience building brands for youth audiences Experience building mass-market consumer-centric brands Experience developing and executing large-scale or global integrated marketing campaigns including brand-building and acquisition marketing Experience partnering with external companies (partners, agencies, vendors, retailers) and influencing up to executive and cross-functional leadership Experience collaborating with product management, product design, analytics, research, and creative teams to drive results Demonstrated experience utilizing consumer research and data to drive actionable insights Preferred Qualifications
Authentic connection to creativity and experience fostering brand support of creativity Knowledge of music, art, fashion or sport discourse among youth Ability to present to and influence at all levels of an organization Ability to work in a deadline-focused, dynamic environment Experience driving high-quality work with seamless execution About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, or other protected characteristics. Meta participates in the E-Verify program in certain locations. Meta may leverage AI/ML in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. Compensation and Benefits
$180,000/year to $252,000/year + bonus + equity + benefits. Individual compensation is determined by skills, qualifications, experience, and location. This posting reflects base compensation and does not include bonus, equity or incentives.
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Meta is looking for a marketing leader with experience building global iconic brands, and proven experience in developing and executing insights-driven marketing efforts that build affinity and engagement with Instagram's audiences. In this role, you will manage a team of industry leading brand marketers within Instagram's Global Brand Marketing team, driving brand strategy and creative development aimed at defining Instagram’s role as a brand and platform servicing creative audiences - manifesting our mission to serve creativity across high level global campaigns, through pivotal moments and within the Instagram app itself. Base pay range
$180,000.00/yr - $252,000.00/yr Responsibilities
Lead the strategic vision and execution of Instagram’s iconic brand and global marketing programs to drive the brand forward and foster long term growth Architect Instagram’s marketing strategy and roadmap through research, testing and insights, and build effective go-to-market strategies to bring innovative advertising experiences to market Define and manage comprehensive outbound marketing strategy and planning including segmentation, targeting, market sizing, media and communications plan, roll-out strategy, and integration with PR, Editorial, growth, partnerships and performance marketing Manage a high performance team of marketers, providing the guidance and structure necessary to deliver marketing programs and innovation in how the Instagram brand evolves Lead and collaborate with cross-functional stakeholders to deliver industry-leading marketing campaigns, product launches and GTMs Manage partner creative agencies, through exploration, contract, concept and execution/delivery Track, distill and guide performance of campaigns to provide data-backed insights to optimize campaigns and identify new opportunities Partner with PMM and Product teams to bring the IG Brand to life in innovative ways within the app, driving delight for the user Build collaborative relationships with internal and external teams to prioritize and establish the team’s roadmap and ensure a productive environment Model collaborative behaviors and build an inclusive organization Minimum Qualifications
12+ years of experience with brand marketing, consumer products and/or brand management, with brands and at companies with global scale 5+ years of people management experience Experience using data to inform strategy and develop Go to Market approaches that drive business outcomes Experience building brands for youth audiences Experience building mass-market consumer-centric brands Experience developing and executing large-scale or global integrated marketing campaigns including brand-building and acquisition marketing Experience partnering with external companies (partners, agencies, vendors, retailers) and influencing up to executive and cross-functional leadership Experience collaborating with product management, product design, analytics, research, and creative teams to drive results Demonstrated experience utilizing consumer research and data to drive actionable insights Preferred Qualifications
Authentic connection to creativity and experience fostering brand support of creativity Knowledge of music, art, fashion or sport discourse among youth Ability to present to and influence at all levels of an organization Ability to work in a deadline-focused, dynamic environment Experience driving high-quality work with seamless execution About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, or other protected characteristics. Meta participates in the E-Verify program in certain locations. Meta may leverage AI/ML in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. Compensation and Benefits
$180,000/year to $252,000/year + bonus + equity + benefits. Individual compensation is determined by skills, qualifications, experience, and location. This posting reflects base compensation and does not include bonus, equity or incentives.
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