Kipsu
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This range is provided by Kipsu. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$54,000.00/hr - $75,000.00/hr
Marketing Activation Specialist Kipsu is a growth stage Minneapolis-based technology company that has grown to over 120 employees. At Kipsu, we help service professionals Meet the Moment - from partnering with some of the largest hospitality brands in the world to working with clients in the multifamily and healthcare industries. Our best-in-class technology enables organizations around the globe to better serve their customers through streamlined messaging, data-driven performance metrics, sentiment analysis and workflow management. As one of the Twin Cities’ leading tech companies, Kipsu has cultivated a reputation for a strong company culture and is consistently recognized by the Star Tribune as a Top Workplace.
The Opportunity Kipsu is seeking a Marketing Activation Specialist to join our talented team. In this position, you’ll play a unique and interesting role in a high growth, leading-edge Minneapolis based software company.
What You'll Do
As Marketing Activation Specialist, you will be responsible for executing marketing campaigns across various channels, analyzing their performance, and driving continuous improvement. You will work closely with the marketing team to implement strategies, monitor key metrics, and optimize marketing efforts to achieve measurable results. A strong focus will be placed on data analysis and testing to improve campaign performance and contribute to overall business goals.
Key Responsibilities
Campaign Execution: Assist in the planning, coordination, and execution of marketing campaigns across digital and traditional channels, including email, social media, paid search, and display ads.
A/B Testing: Design, implement, and analyze A/B tests to optimize email, ads, and other campaign elements in new and developing markets. Use test results to refine strategies and improve performance in future campaigns.
Data Analysis & Reporting: Regularly track and report on key performance indicators (KPIs) such as conversion rates, click-through rates (CTR), cost-per-click (CPC), and return on investment (ROI). Provide insights and recommendations for optimization based on data analysis.
Optimization: Collaborate with the marketing team to refine strategies based on test results and data insights. Continuously monitor campaign performance and make recommendations for optimization.
Collaboration: Work cross-functionally with marketing and sales teams to ensure alignment on campaign goals and messaging.
Tool Management: Assist in the use of marketing tools (such as Google Analytics, Salesforce, HubSpot, or similar platforms) to track campaign performance and analyze results.
What We’re Looking For
Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent work experience).
Strong analytical skills with the ability to interpret data and draw actionable insights.
Familiarity or basic understanding of digital marketing platforms (e.g., Google Ads, Facebook Ads, email marketing software). Hubspot experience preferred, but not required.
Basic knowledge of design tools (Canva, Adobe Creative Suite) is a plus.
Basic knowledge of A/B testing, SEO, and web analytics tools.
A strong desire to learn tactical marketing execution and marketing principles while on the job.
Ability to manage multiple tasks, prioritize effectively, and meet deadlines.
Strong written and verbal communication skills.
Self-motivated, proactive, and eager to learn.
Comfortable working both independently and as part of a team.
What Makes Kipsu Different
We’re a solid, stable company, and we enthusiastically embrace our founding startup spirit– everyone pitching in and working to the same goals.
Our culture– We have a team of highly motivated colleagues who are all in it together. We all succeed as one, and we all learn from our mistakes holding our interdependence in high regard.
Our unique philosophy– we bootstrapped this company ourselves and are in it for the long-term. There is a distinct sense of purpose and ownership at Kipsu as we do things on our own terms.
Remarkable growth– with nearly a decade of advancement, we continue to accelerate. It’s an exciting time to be here.
Why You’ll Love It Here
Unity– Everyone here is committed to the same mission. Our core values are not platitudes but our pact. We believe in the best in each other while always reaching to be better.
Transparency– Our leadership gets into the details. We all gather for weekly space to discover how each team is doing so that we have a full understanding of the business and think like a CEO.
Trust– Our team members are given the trust and license to excel at their jobs, and are supported along the way to continuously grow.
Mentorship - We all have more to learn and something to teach. The lessons are beyond technical. We celebrate our busy hive of shared growth.
Respect– Our success and future as an industry leader depend on actionable commitment to cultivating a diverse and equitable team. Everyone here has a voice that is heard and respected. We seek open and honest conversation on our journey to be active stewards of our shared communities.
Purpose– Everyone here is closely connected to the result of their work. Every day our team gets to see the impact of what they do enhancing the value of our customers’ work in their own professions. Our goals are explicitly tethered to our mission of building relationships.
One last thing – At Kipsu, we believe that our values, success, and future as a leader in our industry require a vibrant and diverse workforce. This is one of the many challenges we seek to solve, and we are intentional and active in recruiting talent of all identities and building an environment that is inclusive of all backgrounds. We need your contribution to our team. Please consider rolling up your sleeves and joining us on our journey.
Seniority level Entry level
Employment type Full-time
Job function Marketing and Sales Industries: Software Development
Referrals increase your chances of interviewing at Kipsu by 2x
#J-18808-Ljbffr
$54,000.00/hr - $75,000.00/hr
Marketing Activation Specialist Kipsu is a growth stage Minneapolis-based technology company that has grown to over 120 employees. At Kipsu, we help service professionals Meet the Moment - from partnering with some of the largest hospitality brands in the world to working with clients in the multifamily and healthcare industries. Our best-in-class technology enables organizations around the globe to better serve their customers through streamlined messaging, data-driven performance metrics, sentiment analysis and workflow management. As one of the Twin Cities’ leading tech companies, Kipsu has cultivated a reputation for a strong company culture and is consistently recognized by the Star Tribune as a Top Workplace.
The Opportunity Kipsu is seeking a Marketing Activation Specialist to join our talented team. In this position, you’ll play a unique and interesting role in a high growth, leading-edge Minneapolis based software company.
What You'll Do
As Marketing Activation Specialist, you will be responsible for executing marketing campaigns across various channels, analyzing their performance, and driving continuous improvement. You will work closely with the marketing team to implement strategies, monitor key metrics, and optimize marketing efforts to achieve measurable results. A strong focus will be placed on data analysis and testing to improve campaign performance and contribute to overall business goals.
Key Responsibilities
Campaign Execution: Assist in the planning, coordination, and execution of marketing campaigns across digital and traditional channels, including email, social media, paid search, and display ads.
A/B Testing: Design, implement, and analyze A/B tests to optimize email, ads, and other campaign elements in new and developing markets. Use test results to refine strategies and improve performance in future campaigns.
Data Analysis & Reporting: Regularly track and report on key performance indicators (KPIs) such as conversion rates, click-through rates (CTR), cost-per-click (CPC), and return on investment (ROI). Provide insights and recommendations for optimization based on data analysis.
Optimization: Collaborate with the marketing team to refine strategies based on test results and data insights. Continuously monitor campaign performance and make recommendations for optimization.
Collaboration: Work cross-functionally with marketing and sales teams to ensure alignment on campaign goals and messaging.
Tool Management: Assist in the use of marketing tools (such as Google Analytics, Salesforce, HubSpot, or similar platforms) to track campaign performance and analyze results.
What We’re Looking For
Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent work experience).
Strong analytical skills with the ability to interpret data and draw actionable insights.
Familiarity or basic understanding of digital marketing platforms (e.g., Google Ads, Facebook Ads, email marketing software). Hubspot experience preferred, but not required.
Basic knowledge of design tools (Canva, Adobe Creative Suite) is a plus.
Basic knowledge of A/B testing, SEO, and web analytics tools.
A strong desire to learn tactical marketing execution and marketing principles while on the job.
Ability to manage multiple tasks, prioritize effectively, and meet deadlines.
Strong written and verbal communication skills.
Self-motivated, proactive, and eager to learn.
Comfortable working both independently and as part of a team.
What Makes Kipsu Different
We’re a solid, stable company, and we enthusiastically embrace our founding startup spirit– everyone pitching in and working to the same goals.
Our culture– We have a team of highly motivated colleagues who are all in it together. We all succeed as one, and we all learn from our mistakes holding our interdependence in high regard.
Our unique philosophy– we bootstrapped this company ourselves and are in it for the long-term. There is a distinct sense of purpose and ownership at Kipsu as we do things on our own terms.
Remarkable growth– with nearly a decade of advancement, we continue to accelerate. It’s an exciting time to be here.
Why You’ll Love It Here
Unity– Everyone here is committed to the same mission. Our core values are not platitudes but our pact. We believe in the best in each other while always reaching to be better.
Transparency– Our leadership gets into the details. We all gather for weekly space to discover how each team is doing so that we have a full understanding of the business and think like a CEO.
Trust– Our team members are given the trust and license to excel at their jobs, and are supported along the way to continuously grow.
Mentorship - We all have more to learn and something to teach. The lessons are beyond technical. We celebrate our busy hive of shared growth.
Respect– Our success and future as an industry leader depend on actionable commitment to cultivating a diverse and equitable team. Everyone here has a voice that is heard and respected. We seek open and honest conversation on our journey to be active stewards of our shared communities.
Purpose– Everyone here is closely connected to the result of their work. Every day our team gets to see the impact of what they do enhancing the value of our customers’ work in their own professions. Our goals are explicitly tethered to our mission of building relationships.
One last thing – At Kipsu, we believe that our values, success, and future as a leader in our industry require a vibrant and diverse workforce. This is one of the many challenges we seek to solve, and we are intentional and active in recruiting talent of all identities and building an environment that is inclusive of all backgrounds. We need your contribution to our team. Please consider rolling up your sleeves and joining us on our journey.
Seniority level Entry level
Employment type Full-time
Job function Marketing and Sales Industries: Software Development
Referrals increase your chances of interviewing at Kipsu by 2x
#J-18808-Ljbffr