McCain Foods
Associate Brand Manager, Retail Marketing - US Appetizers
McCain Foods, Oakbrook Terrace, Illinois, United States
Associate Brand Manager, Retail Marketing - US Appetizers
Base pay range: $81,600.00/yr - $108,900.00/yr
Position Title:
Associate Brand Manager, Retail Marketing - US Appetizers
Position Type:
Regular - Full-Time
Position Location:
Oakbrook Terrace
Requisition ID:
38053
The Associate Brand Manager, Retail Marketing, US Appetizers is a critical member of the North America (NA) Marketing Team responsible for developing and executing annual and mid-range portfolio and marketing strategies. Responsible for delivering and recommending the marketing mix; this position will partner with go to market hub, innovation, marketing operations, insights and other functional groups to meet business and portfolio objectives. The ideal candidate is a proven marketer who is solutions oriented, forward thinking, with a strong commercial lens, sound technical marketing skills, and experience influencing cross-functional teams and actively contributing to an engaged team. This role will deliver profitable sales and market share growth with the goal of growing and transforming the business and category.
What You'll Be Doing
Partner closely with Insights, Innovation and Go to Market Hub to identify and champion growth opportunities, translating market insights into strong go-to-market propositions.
Champion the customer and consumer, understanding the entire value chain to deliver an integrated and synergistic execution of the strategy across functions.
Support the annual planning process, drive innovation and base business growth initiatives; support/enhance brand positioning and commercial objectives. Recommend and manage the full funnel marketing spend for the retail business and report on ROI.
Support portfolio and brand strategy, including brand heart development to grow a family of products/brands distinctly positioned, inclusive of P&L.
Lead execution and tracking of the core portfolio strategy, tracking and adjusting as needed.
Support monthly Integrated Business Planning (IBP), working with the go to market hub to balance supply and demand, drive positive mix and scale.
Review key brand, product and category performance drivers, identifying levers that positively impact the P&L and adjusting to achieve annual operating plan objectives, including SKU profitability and mix.
Support ongoing portfolio health, including product lifecycle and portfolio reviews to ensure portfolio efficiency and assortment to win in the market.
Support portfolio architecture strategy, including portfolio price tiering/positioning.
Support core innovation strategy (non-disruptive) including line extensions and renovations, and core product stewardship initiatives.
Contribute to IBP operating rhythm; help drive decisions that balance supply and demand and improve financial performance.
Support base business portfolio performance and product lifecycle reviews to deliver customer, category and commercial objectives. Initiate portfolio mix optimization, profitability, sourcing and pricing initiatives as needed.
Proactively identify key brand and category performance drivers to positively impact the P&L and adjust to achieve annual operating plan objectives, including SKU profitability and mix.
What Will Make You Successful In This Role
Is a self-starter and independent thinker with a strong work ethic who can convert insights into sustainable strategies and action plans that deliver results.
Is a strong commercial marketer with proven expertise in driving sustainable impact and creating business value.
Is capable of prioritizing and communicating a business vision while ensuring alignment from key stakeholders.
Has a proven ability to lead and motivate cross-functional teams delivering business and brand objectives.
Marketing Strategy and Fundamentals
Strategic thinker who can drive category and brand growth through where to play, how to win, and what to do in marketing, brand, and portfolio strategies.
Bias for leading with consumer insights and a demand-driven stance, with understanding of category and industry trends.
Strong foundation in marketing mix fundamentals and brand communications development and implementation.
Commercial and Business Management Acumen
Strong commercial acumen to manage the channel P&L and achieve financial goals, aligning and prioritizing work to deliver against KPIs.
Ability to report on key drivers for the brand/category and understand SKU contributions to the business.
Profitable Portfolio Management
Ability to initiate portfolio mix optimization, portfolio analysis, price/pack architecture, profitability, sourcing and pricing initiatives.
People & Culture
Lead cross-functional teams with clear goals and accountability.
Build rapport and influence others toward common goals.
Upskill and mentor the brand/product team in brand management and marketing principles.
What You'll Bring
Bachelor’s or advanced degree in Marketing, Business Administration, or related field; MBA preferred.
3+ years of Marketing/Brand Management/marketing innovation experience with P&L responsibility in Consumer Packaged Goods (food preferred).
Working knowledge of foodservice marketing principles and concepts.
Strong commercial acumen and financial know-how in the food CPG space, preferably in a tier 1 or 2 matrixed organization.
Ability to understand the value chain and where commercial can drive efficiencies.
Experience with customer-facing engagements, preferably with grocery retailers.
Strong ability to influence stakeholders and customers.
Experience working strategically and operationally in fast-paced, ambiguous environments with accountability.
High tenacity and persistence to complete actions on schedule with a hands-on approach when needed.
Highly organized with strong analytical skills and attention to detail; proven ability to translate data into insights and action.
Experience delivering multiple complex projects concurrently; project management and Stage-Gate process understanding.
Previous P&L management experience; experience working with creative and brand agencies.
Experience deriving insights from primary research and syndicated data; proficiency in Excel, PowerPoint, and Word.
Compensation Package Compensation: $81,600.00 - $108,900.00 USD annually + Bonus eligibility.
The above reflects the target compensation range at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs.
Benefits McCain Foods offers health coverage (medical, dental, vision, prescription), retirement benefits, and leave support (medical, family, bereavement). Well-being programs include vacation and holidays, volunteering time, and mental health resources. Benefits vary by location and role.
McCain Foods is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any protected characteristic. We are an accessible employer and provide accommodations during the recruitment process if needed.
Your privacy is important. Personal data will be handled in accordance with McCain’s Global Privacy Policy and Global Employee Privacy Policy.
Job Family Marketing
Location US - United States of America: Illinois: Oakbrook Terrace
Company McCain Foods USA, Inc.
#J-18808-Ljbffr
Position Title:
Associate Brand Manager, Retail Marketing - US Appetizers
Position Type:
Regular - Full-Time
Position Location:
Oakbrook Terrace
Requisition ID:
38053
The Associate Brand Manager, Retail Marketing, US Appetizers is a critical member of the North America (NA) Marketing Team responsible for developing and executing annual and mid-range portfolio and marketing strategies. Responsible for delivering and recommending the marketing mix; this position will partner with go to market hub, innovation, marketing operations, insights and other functional groups to meet business and portfolio objectives. The ideal candidate is a proven marketer who is solutions oriented, forward thinking, with a strong commercial lens, sound technical marketing skills, and experience influencing cross-functional teams and actively contributing to an engaged team. This role will deliver profitable sales and market share growth with the goal of growing and transforming the business and category.
What You'll Be Doing
Partner closely with Insights, Innovation and Go to Market Hub to identify and champion growth opportunities, translating market insights into strong go-to-market propositions.
Champion the customer and consumer, understanding the entire value chain to deliver an integrated and synergistic execution of the strategy across functions.
Support the annual planning process, drive innovation and base business growth initiatives; support/enhance brand positioning and commercial objectives. Recommend and manage the full funnel marketing spend for the retail business and report on ROI.
Support portfolio and brand strategy, including brand heart development to grow a family of products/brands distinctly positioned, inclusive of P&L.
Lead execution and tracking of the core portfolio strategy, tracking and adjusting as needed.
Support monthly Integrated Business Planning (IBP), working with the go to market hub to balance supply and demand, drive positive mix and scale.
Review key brand, product and category performance drivers, identifying levers that positively impact the P&L and adjusting to achieve annual operating plan objectives, including SKU profitability and mix.
Support ongoing portfolio health, including product lifecycle and portfolio reviews to ensure portfolio efficiency and assortment to win in the market.
Support portfolio architecture strategy, including portfolio price tiering/positioning.
Support core innovation strategy (non-disruptive) including line extensions and renovations, and core product stewardship initiatives.
Contribute to IBP operating rhythm; help drive decisions that balance supply and demand and improve financial performance.
Support base business portfolio performance and product lifecycle reviews to deliver customer, category and commercial objectives. Initiate portfolio mix optimization, profitability, sourcing and pricing initiatives as needed.
Proactively identify key brand and category performance drivers to positively impact the P&L and adjust to achieve annual operating plan objectives, including SKU profitability and mix.
What Will Make You Successful In This Role
Is a self-starter and independent thinker with a strong work ethic who can convert insights into sustainable strategies and action plans that deliver results.
Is a strong commercial marketer with proven expertise in driving sustainable impact and creating business value.
Is capable of prioritizing and communicating a business vision while ensuring alignment from key stakeholders.
Has a proven ability to lead and motivate cross-functional teams delivering business and brand objectives.
Marketing Strategy and Fundamentals
Strategic thinker who can drive category and brand growth through where to play, how to win, and what to do in marketing, brand, and portfolio strategies.
Bias for leading with consumer insights and a demand-driven stance, with understanding of category and industry trends.
Strong foundation in marketing mix fundamentals and brand communications development and implementation.
Commercial and Business Management Acumen
Strong commercial acumen to manage the channel P&L and achieve financial goals, aligning and prioritizing work to deliver against KPIs.
Ability to report on key drivers for the brand/category and understand SKU contributions to the business.
Profitable Portfolio Management
Ability to initiate portfolio mix optimization, portfolio analysis, price/pack architecture, profitability, sourcing and pricing initiatives.
People & Culture
Lead cross-functional teams with clear goals and accountability.
Build rapport and influence others toward common goals.
Upskill and mentor the brand/product team in brand management and marketing principles.
What You'll Bring
Bachelor’s or advanced degree in Marketing, Business Administration, or related field; MBA preferred.
3+ years of Marketing/Brand Management/marketing innovation experience with P&L responsibility in Consumer Packaged Goods (food preferred).
Working knowledge of foodservice marketing principles and concepts.
Strong commercial acumen and financial know-how in the food CPG space, preferably in a tier 1 or 2 matrixed organization.
Ability to understand the value chain and where commercial can drive efficiencies.
Experience with customer-facing engagements, preferably with grocery retailers.
Strong ability to influence stakeholders and customers.
Experience working strategically and operationally in fast-paced, ambiguous environments with accountability.
High tenacity and persistence to complete actions on schedule with a hands-on approach when needed.
Highly organized with strong analytical skills and attention to detail; proven ability to translate data into insights and action.
Experience delivering multiple complex projects concurrently; project management and Stage-Gate process understanding.
Previous P&L management experience; experience working with creative and brand agencies.
Experience deriving insights from primary research and syndicated data; proficiency in Excel, PowerPoint, and Word.
Compensation Package Compensation: $81,600.00 - $108,900.00 USD annually + Bonus eligibility.
The above reflects the target compensation range at the time of posting. Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs.
Benefits McCain Foods offers health coverage (medical, dental, vision, prescription), retirement benefits, and leave support (medical, family, bereavement). Well-being programs include vacation and holidays, volunteering time, and mental health resources. Benefits vary by location and role.
McCain Foods is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any protected characteristic. We are an accessible employer and provide accommodations during the recruitment process if needed.
Your privacy is important. Personal data will be handled in accordance with McCain’s Global Privacy Policy and Global Employee Privacy Policy.
Job Family Marketing
Location US - United States of America: Illinois: Oakbrook Terrace
Company McCain Foods USA, Inc.
#J-18808-Ljbffr