Discount Tire
Overview
At Discount Tire, the Principal UX Designer shapes the vision of the Company's digital applications (Web, POS, etc.) that solve user issues and address business goals with the focus on simplicity, ease of use and overall user experience. Envisions, prototypes and validates new product ideas using Lean Startup and Design Thinking principles. Requires a thorough understanding of how visual and interactive design work together to create a superior product. Responsibilities
Responsible for the design and implementation of experiences and features across multiple phases of a digital customer experience. Responsible for Customer Journey mapping & Service Blueprint creation. Work closely with and across teams of developers, product managers, strategists and fellow creatives to deliver exceptional solutions to UX design problems. Produce high quality user experience designs through hybrid wireframes and visual designs, flow diagrams, storyboards, sitemaps, and prototypes. Partner with internal brand design teams on the creation of new storytelling experiences. Collaborate with team members on user research, customer testing, and iterative feedback loops. Rapidly iterate on design prototypes and working applications. Lead presentations for new or existing work to stakeholders, including management and executive staff. Heuristic assessment of digital experiences. Competitive landscape audits and benchmarking studies. Planning and conducting stakeholder interviews and customer research (studies, interviews, panels, surveys, etc.). Evaluation and guidance of ongoing UX design sprints. Creation of use case scenarios and user/product journey maps and flows. Validation of feature sets and functionality against business and user needs. Interpret analytics to identify user behavior and make recommendations for improved user experience. Partner with product owners on product vision, strategy and definition. Drive an innovation agenda and push to meet customers where they are with distinctive Discount Tire experiences on new and emerging digital platforms. Prioritize the customer's needs and drive the same orientation throughout the team. Serve as the subject matter expert on user experience and design thinking for A/B and multivariate tests. Define and lead best practice processes including regular customer research, competitive analysis, testing, and adaptive design in the UX team. Mentor all levels of UX designers and educate other members of the organization in design principles. Maintain confidentiality, uphold company values, and demonstrate strong ownership and accountability. Qualifications
Minimum eight years of experience creating user-centered designs for ecommerce and retail products. A portfolio showing how content, design and interface work together to create a great user experience. Experience with AI tools and impact on design and user experiences preferred. Experience with web-based usability testing tools. Strong collaboration skills and ability to lead sessions with diverse experts. Excellent communication and presentation skills; able to facilitate meetings and present to senior leadership. Detail-oriented with strong problem-solving and design thinking abilities. Proficiency with design tools and best practices; experience with qualitative user research and usability testing. Ability to extract ideas from stakeholders and align the team to business objectives. Can-do attitude and ability to adapt to changing requirements. Maintains confidentiality and upholds company values. Educational Requirements: Bachelor's degree in web design, HCI, IT, digital culture or related field, or equivalent experience. Discount Tire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local law.
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At Discount Tire, the Principal UX Designer shapes the vision of the Company's digital applications (Web, POS, etc.) that solve user issues and address business goals with the focus on simplicity, ease of use and overall user experience. Envisions, prototypes and validates new product ideas using Lean Startup and Design Thinking principles. Requires a thorough understanding of how visual and interactive design work together to create a superior product. Responsibilities
Responsible for the design and implementation of experiences and features across multiple phases of a digital customer experience. Responsible for Customer Journey mapping & Service Blueprint creation. Work closely with and across teams of developers, product managers, strategists and fellow creatives to deliver exceptional solutions to UX design problems. Produce high quality user experience designs through hybrid wireframes and visual designs, flow diagrams, storyboards, sitemaps, and prototypes. Partner with internal brand design teams on the creation of new storytelling experiences. Collaborate with team members on user research, customer testing, and iterative feedback loops. Rapidly iterate on design prototypes and working applications. Lead presentations for new or existing work to stakeholders, including management and executive staff. Heuristic assessment of digital experiences. Competitive landscape audits and benchmarking studies. Planning and conducting stakeholder interviews and customer research (studies, interviews, panels, surveys, etc.). Evaluation and guidance of ongoing UX design sprints. Creation of use case scenarios and user/product journey maps and flows. Validation of feature sets and functionality against business and user needs. Interpret analytics to identify user behavior and make recommendations for improved user experience. Partner with product owners on product vision, strategy and definition. Drive an innovation agenda and push to meet customers where they are with distinctive Discount Tire experiences on new and emerging digital platforms. Prioritize the customer's needs and drive the same orientation throughout the team. Serve as the subject matter expert on user experience and design thinking for A/B and multivariate tests. Define and lead best practice processes including regular customer research, competitive analysis, testing, and adaptive design in the UX team. Mentor all levels of UX designers and educate other members of the organization in design principles. Maintain confidentiality, uphold company values, and demonstrate strong ownership and accountability. Qualifications
Minimum eight years of experience creating user-centered designs for ecommerce and retail products. A portfolio showing how content, design and interface work together to create a great user experience. Experience with AI tools and impact on design and user experiences preferred. Experience with web-based usability testing tools. Strong collaboration skills and ability to lead sessions with diverse experts. Excellent communication and presentation skills; able to facilitate meetings and present to senior leadership. Detail-oriented with strong problem-solving and design thinking abilities. Proficiency with design tools and best practices; experience with qualitative user research and usability testing. Ability to extract ideas from stakeholders and align the team to business objectives. Can-do attitude and ability to adapt to changing requirements. Maintains confidentiality and upholds company values. Educational Requirements: Bachelor's degree in web design, HCI, IT, digital culture or related field, or equivalent experience. Discount Tire provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local law.
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