LG Electronics North America
Regional Marketing Specialist
LG Electronics North America, San Francisco, California, United States, 94199
Overview
LG Air Conditioning Technologies is seeking a dynamic and driven
Regional Marketing Specialist
to support
distributors and dealers
across key territories. This field-based role is responsible for
executing localized marketing strategies , driving
brand engagement , and enabling LG’s channel partners to succeed in their markets. The ideal candidate is a hands-on marketer who understands the B2B channel and is passionate about helping partners grow through targeted marketing efforts, co-op utilization, and in-field support. What We Can Offer
A crafted employee experience designed to foster professional growth, a focus on health & well-being and an internal community that drives success. The Opportunity
LG Air Conditioning Technologies is seeking a dynamic and driven
Regional Marketing Specialist
to support
distributors and dealers
across key territories. This field-based role is responsible for
executing localized marketing strategies , driving
brand engagement , and enabling LG’s channel partners to succeed in their markets. The ideal candidate is a hands-on marketer who understands the B2B channel and is passionate about helping partners grow through targeted marketing efforts, co-op utilization, and in-field support. This role will incorporate the following: Distributor Marketing Support Serve as the main marketing contact for regional distributors. Support dealer onboarding, recruitment, and marketing enablement. Liaise between LG and distributors on campaign planning, execution, and compliance. Collaborate on sales events, product launches, and promotional activities. Co-op Program Management Oversee co-op claim submissions, ensuring compliance and timeliness. Educate partners on programs, branding, and eligible activities. Guide fund planning and creative approvals. Dealer Engagement & Enablement Support dealer onboarding and ongoing marketing training. Assist with local events, roadshows, and promotional activities. Provide social media training and resources for contractors. Campaign & Local Activation Localize campaigns for regional deployment. Coordinate with central marketing and vendors for creative assets. Manage timelines, asset delivery, and reporting. Field Event & Promotion Support Help plan distributor events and contractor appreciation days. Represent LG at industry events to enhance brand visibility and gather insights. Performance Tracking & Reporting Monitor campaign performance, co-op usage, and partner participation. Collect field feedback for future improvements. This role will travel approximately 50% and is a field-based role that will work remotely. Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field. 2-3+ years of experience in field marketing, channel marketing, or distributor/partner marketing preferred. Prior experience in HVAC, building products, service-based industries, or B2B distribution recommended. Strong communication and presentation skills. Ability to manage multiple projects and prioritize in a fast-paced environment. Comfortable working independently in the field while collaborating with remote teams. Proficiency in Microsoft Office Suite (Excel, PowerPoint), CRM tools (Salesforce a plus), and familiarity with digital marketing platforms. Familiarity with tools like Canva, Google Ads, and Meta Business Manager. Knowledge of the HVAC contractor landscape. The salary range listed is a National Average for the role. Actual salary for the position might differ based on geography. Salary
Recruiting Range: $61,000—$82,000 USD Benefits
Benefits Offered Full-Time Employees No-cost employee premiums for you and your eligible dependents for medical, dental, vision and prescription benefits. Auto enrollment with immediate vesting of company matching contributions in a 401(k) plan. Generous Paid Time Off program including holidays and paid sick and vacation time. Performance-based Short-Term Incentives (varies by role). Access to confidential mental health resources and personal fitness goal incentives. Family-oriented benefits such as paid parental leave and support for families with various needs. Group rate Life and Disability Insurance. Benefits Offered Temporary/Contractors Eligible for the relevant benefit programs offered through partner agencies. Location & Other
Bay Area preferred; this role does not offer relocation assistance. This is a remote field-based role with travel required. Privacy Notice to California Applicants: LG is an equal employment opportunity employer. See original posting for full EEO language.
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LG Air Conditioning Technologies is seeking a dynamic and driven
Regional Marketing Specialist
to support
distributors and dealers
across key territories. This field-based role is responsible for
executing localized marketing strategies , driving
brand engagement , and enabling LG’s channel partners to succeed in their markets. The ideal candidate is a hands-on marketer who understands the B2B channel and is passionate about helping partners grow through targeted marketing efforts, co-op utilization, and in-field support. What We Can Offer
A crafted employee experience designed to foster professional growth, a focus on health & well-being and an internal community that drives success. The Opportunity
LG Air Conditioning Technologies is seeking a dynamic and driven
Regional Marketing Specialist
to support
distributors and dealers
across key territories. This field-based role is responsible for
executing localized marketing strategies , driving
brand engagement , and enabling LG’s channel partners to succeed in their markets. The ideal candidate is a hands-on marketer who understands the B2B channel and is passionate about helping partners grow through targeted marketing efforts, co-op utilization, and in-field support. This role will incorporate the following: Distributor Marketing Support Serve as the main marketing contact for regional distributors. Support dealer onboarding, recruitment, and marketing enablement. Liaise between LG and distributors on campaign planning, execution, and compliance. Collaborate on sales events, product launches, and promotional activities. Co-op Program Management Oversee co-op claim submissions, ensuring compliance and timeliness. Educate partners on programs, branding, and eligible activities. Guide fund planning and creative approvals. Dealer Engagement & Enablement Support dealer onboarding and ongoing marketing training. Assist with local events, roadshows, and promotional activities. Provide social media training and resources for contractors. Campaign & Local Activation Localize campaigns for regional deployment. Coordinate with central marketing and vendors for creative assets. Manage timelines, asset delivery, and reporting. Field Event & Promotion Support Help plan distributor events and contractor appreciation days. Represent LG at industry events to enhance brand visibility and gather insights. Performance Tracking & Reporting Monitor campaign performance, co-op usage, and partner participation. Collect field feedback for future improvements. This role will travel approximately 50% and is a field-based role that will work remotely. Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field. 2-3+ years of experience in field marketing, channel marketing, or distributor/partner marketing preferred. Prior experience in HVAC, building products, service-based industries, or B2B distribution recommended. Strong communication and presentation skills. Ability to manage multiple projects and prioritize in a fast-paced environment. Comfortable working independently in the field while collaborating with remote teams. Proficiency in Microsoft Office Suite (Excel, PowerPoint), CRM tools (Salesforce a plus), and familiarity with digital marketing platforms. Familiarity with tools like Canva, Google Ads, and Meta Business Manager. Knowledge of the HVAC contractor landscape. The salary range listed is a National Average for the role. Actual salary for the position might differ based on geography. Salary
Recruiting Range: $61,000—$82,000 USD Benefits
Benefits Offered Full-Time Employees No-cost employee premiums for you and your eligible dependents for medical, dental, vision and prescription benefits. Auto enrollment with immediate vesting of company matching contributions in a 401(k) plan. Generous Paid Time Off program including holidays and paid sick and vacation time. Performance-based Short-Term Incentives (varies by role). Access to confidential mental health resources and personal fitness goal incentives. Family-oriented benefits such as paid parental leave and support for families with various needs. Group rate Life and Disability Insurance. Benefits Offered Temporary/Contractors Eligible for the relevant benefit programs offered through partner agencies. Location & Other
Bay Area preferred; this role does not offer relocation assistance. This is a remote field-based role with travel required. Privacy Notice to California Applicants: LG is an equal employment opportunity employer. See original posting for full EEO language.
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