EarnIn
Overview
Senior Growth and Performance Marketing Manager focused on Paid Search (SEM), including Google Paid Search and UAC, Apple Search Ads (ASA), and Performance Max campaigns. This role uses data-driven insights to develop and own paid search strategies, manage media budgets, drive campaign execution, and collaborate across functions to achieve growth and ROI objectives. You will be part of the Growth Marketing team, a collaborative group working to expand EarnIn’s community. Base pay
Base pay range: $162,000.00/yr - $198,000.00/yr Location and schedule
Hybrid role; expect to work from Mountain View offices 2 times per week. Responsibilities
Develop and manage paid acquisition campaigns across Google Paid Search, ASA, UAC, and Performance Max. Hit monthly volume and efficiency goals by testing hypotheses, analyzing data, and refining tactics. Conduct keyword research, competitive analysis, and audience segmentation. Partner with product, analytics, finance, and creative teams to optimize campaigns and inform company-wide growth decisions. Drive post-campaign analysis and continual experimentation to uncover growth levers. Identify and explore opportunities in emerging channels like display, social, and video. Qualifications
7+ years of experience in growth or performance marketing with a strong focus on Paid Search and mobile acquisition. Proven success running high-budget campaigns across Google Ads, Apple Search Ads, UAC, and Performance Max. Data-savvy with the ability to leverage analytics to inform decisions and drive ROI. Experience owning A/B testing frameworks and experimentation pipelines. Collaborative and communicative with cross-functional teams. Proficiency in SQL is a plus. Bonus points for background in fintech, consumer apps, or mission-driven startups.
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Senior Growth and Performance Marketing Manager focused on Paid Search (SEM), including Google Paid Search and UAC, Apple Search Ads (ASA), and Performance Max campaigns. This role uses data-driven insights to develop and own paid search strategies, manage media budgets, drive campaign execution, and collaborate across functions to achieve growth and ROI objectives. You will be part of the Growth Marketing team, a collaborative group working to expand EarnIn’s community. Base pay
Base pay range: $162,000.00/yr - $198,000.00/yr Location and schedule
Hybrid role; expect to work from Mountain View offices 2 times per week. Responsibilities
Develop and manage paid acquisition campaigns across Google Paid Search, ASA, UAC, and Performance Max. Hit monthly volume and efficiency goals by testing hypotheses, analyzing data, and refining tactics. Conduct keyword research, competitive analysis, and audience segmentation. Partner with product, analytics, finance, and creative teams to optimize campaigns and inform company-wide growth decisions. Drive post-campaign analysis and continual experimentation to uncover growth levers. Identify and explore opportunities in emerging channels like display, social, and video. Qualifications
7+ years of experience in growth or performance marketing with a strong focus on Paid Search and mobile acquisition. Proven success running high-budget campaigns across Google Ads, Apple Search Ads, UAC, and Performance Max. Data-savvy with the ability to leverage analytics to inform decisions and drive ROI. Experience owning A/B testing frameworks and experimentation pipelines. Collaborative and communicative with cross-functional teams. Proficiency in SQL is a plus. Bonus points for background in fintech, consumer apps, or mission-driven startups.
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