IBM
Overview
Senior Product Marketing Manager, IBM Software – IBM Join to apply for the Senior Product Marketing Manager, IBM Software role at IBM. Introduction: At IBM, we believe technology shapes the world, and we are a catalyst for innovation and creativity. We are on the forefront of groundbreaking change – improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators who apply passion to work that will compel our audience to choose IBM. This role has a global reach, involving collaboration with teams across geographies including Marketing, Product Management, Sales, and Business Partners, and is hybrid with 3 days in the office.
Responsibilities
Understand the products and lead the team to deliver actions to meet business objectives. Oversee market and competitive research, build persona profiles to influence the marketing strategy as a program/portfolio leader. Coach and provide feedback to drive the completion of the Marketing Business Plan. Develop compelling messaging, value proposition and positioning that communicates client value and IBM differentiation to relevant personas through use case entry points for a portfolio. Lead go-to-market strategies that include tactics and initiatives and activate teams including Sales and Ecosystem to drive outcomes such as sales pipeline and revenue targets. Lead the Product Marketing function working with leadership from Product Management, Development and Design. Lead the new product and feature launches with cross-functional teams driving awareness, inspirations, considerations and actions of target buying groups via marketing tactics aligned with their purchase decision process. Make decisions based on business performance metrics for the products in the portfolio. Lead the team to drive tactics and initiatives to achieve those goals, measure and monitor key indicators and modify course based on results. Qualifications
5+ years of experience in Product Marketing including market and competitive intelligence, positioning and messaging, go-to-market strategy, product launch, sales and partner enablement. Proven leader with strategic thinking and hands-on management style. Excellent judgment based on data, business/marketing acumen and expert resources. Team player who thrives on breakthrough thinking and creativity. Exceptional collaboration, cultural sensitivity, and matrix management skills. Preferred Education
Bachelor’s Degree Preferred Technical And Professional Experience
Success in fast growth technology industry and SaaS products serving a multinational customer base. Strong understanding of product-led growth and sales-led growth go-to-market strategies. Content, Demand, and/or Field Marketing experience. Product Management, technical and/or technical sales skills. Required Technical And Professional Expertise
5+ years of experience in Product Marketing including market and competitive intelligence, positioning and messaging, go-to-market strategy, product launch, sales and partner enablement. Proven leader with strategic thinking and hands-on management style. Excellent judgment based on data, business/marketing acumen and expert resources. Team player who thrives on breakthrough thinking and creativity. Exceptional collaboration, cultural sensitivity, and matrix management skills. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
IT Services and IT Consulting
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Senior Product Marketing Manager, IBM Software – IBM Join to apply for the Senior Product Marketing Manager, IBM Software role at IBM. Introduction: At IBM, we believe technology shapes the world, and we are a catalyst for innovation and creativity. We are on the forefront of groundbreaking change – improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators who apply passion to work that will compel our audience to choose IBM. This role has a global reach, involving collaboration with teams across geographies including Marketing, Product Management, Sales, and Business Partners, and is hybrid with 3 days in the office.
Responsibilities
Understand the products and lead the team to deliver actions to meet business objectives. Oversee market and competitive research, build persona profiles to influence the marketing strategy as a program/portfolio leader. Coach and provide feedback to drive the completion of the Marketing Business Plan. Develop compelling messaging, value proposition and positioning that communicates client value and IBM differentiation to relevant personas through use case entry points for a portfolio. Lead go-to-market strategies that include tactics and initiatives and activate teams including Sales and Ecosystem to drive outcomes such as sales pipeline and revenue targets. Lead the Product Marketing function working with leadership from Product Management, Development and Design. Lead the new product and feature launches with cross-functional teams driving awareness, inspirations, considerations and actions of target buying groups via marketing tactics aligned with their purchase decision process. Make decisions based on business performance metrics for the products in the portfolio. Lead the team to drive tactics and initiatives to achieve those goals, measure and monitor key indicators and modify course based on results. Qualifications
5+ years of experience in Product Marketing including market and competitive intelligence, positioning and messaging, go-to-market strategy, product launch, sales and partner enablement. Proven leader with strategic thinking and hands-on management style. Excellent judgment based on data, business/marketing acumen and expert resources. Team player who thrives on breakthrough thinking and creativity. Exceptional collaboration, cultural sensitivity, and matrix management skills. Preferred Education
Bachelor’s Degree Preferred Technical And Professional Experience
Success in fast growth technology industry and SaaS products serving a multinational customer base. Strong understanding of product-led growth and sales-led growth go-to-market strategies. Content, Demand, and/or Field Marketing experience. Product Management, technical and/or technical sales skills. Required Technical And Professional Expertise
5+ years of experience in Product Marketing including market and competitive intelligence, positioning and messaging, go-to-market strategy, product launch, sales and partner enablement. Proven leader with strategic thinking and hands-on management style. Excellent judgment based on data, business/marketing acumen and expert resources. Team player who thrives on breakthrough thinking and creativity. Exceptional collaboration, cultural sensitivity, and matrix management skills. Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
IT Services and IT Consulting
#J-18808-Ljbffr