Tampa Bay Rays
Director, Experiential Marketing
Tampa Bay Rays, St. Petersburg, Florida, United States, 33739
Director, Experiential Marketing
role at
Tampa Bay Rays The Marketing department executes brand growth and revenue driving campaigns across the club’s business operations, including efforts involving ticket sales, community initiatives, social impact, brand awareness, and more. The department is seeking a Director, Experiential Marketing with emphasis on promotions, special events, grassroots, entertainment, and brand extensions to grow the Rays’ cultural relevance through lifestyle and artistic mediums such as art, food, music, fashion, etc. The ideal candidate will stay attuned to local and national trends and have a deep knowledge and enthusiasm for baseball, with the aim of blurring the lines between sport and culture. The role will oversee the Special Events & Promotions team. Responsibilities
Work cross departmentally with Procurement, Business Strategy & Analytics, and Ticketing on promotional strategy, gate giveaway schedules, and ticket packages. Manage promotional budget and coordinate promotional item ordering for the organization. Strategize, develop and lead execution of brand extensions into cultural and lifestyle sectors (fashion, music, art, food) outside of baseball to expand the brand’s cultural relevance and presence throughout the market. Develop and manage influencer & celebrity relationships. Develop and maintain relationships with key local arts institutions, fan groups, clubs, etc. Assist with booking key game presentation experiences such as first pitches, national anthems, etc. Oversee the mascot, special events, and grassroots teams and support activations during Rays home games as well as throughout the Tampa Bay community. Identify ways to increase brand depth and breadth through special events, fan clubs, and other offerings. Manage copromotional initiatives with community partners (e.g., zoos, aquariums, museums). Identify marketing trends and new technologies that help reach the organization’s business objectives. Assist in the development, execution and evaluation of annual marketing plans and budgets. Along with the larger marketing team, strategize, plan, and execute All-Star voting campaign activations and post-season activations. Hire, train, coach, and evaluate the performance of direct reports and determine future personnel needs of the Experiential Marketing team. Qualifications
Bachelor’s degree in Marketing, Advertising, or related field. 5+ years of experience in sports and entertainment industry in roles focused on experiential or lifestyle marketing. Experience managing a team. Strong Microsoft Excel skills and experience analyzing and synthesizing large data sets. Must possess problem-solving capabilities to discover, address and resolve issues. Experience managing external vendors. Independent worker with close attention to detail. Must thrive in a highly collaborative and fast paced work environment. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class. Position Details
Seniority level: Director Employment type: Full-time Job function: Marketing and Sales
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role at
Tampa Bay Rays The Marketing department executes brand growth and revenue driving campaigns across the club’s business operations, including efforts involving ticket sales, community initiatives, social impact, brand awareness, and more. The department is seeking a Director, Experiential Marketing with emphasis on promotions, special events, grassroots, entertainment, and brand extensions to grow the Rays’ cultural relevance through lifestyle and artistic mediums such as art, food, music, fashion, etc. The ideal candidate will stay attuned to local and national trends and have a deep knowledge and enthusiasm for baseball, with the aim of blurring the lines between sport and culture. The role will oversee the Special Events & Promotions team. Responsibilities
Work cross departmentally with Procurement, Business Strategy & Analytics, and Ticketing on promotional strategy, gate giveaway schedules, and ticket packages. Manage promotional budget and coordinate promotional item ordering for the organization. Strategize, develop and lead execution of brand extensions into cultural and lifestyle sectors (fashion, music, art, food) outside of baseball to expand the brand’s cultural relevance and presence throughout the market. Develop and manage influencer & celebrity relationships. Develop and maintain relationships with key local arts institutions, fan groups, clubs, etc. Assist with booking key game presentation experiences such as first pitches, national anthems, etc. Oversee the mascot, special events, and grassroots teams and support activations during Rays home games as well as throughout the Tampa Bay community. Identify ways to increase brand depth and breadth through special events, fan clubs, and other offerings. Manage copromotional initiatives with community partners (e.g., zoos, aquariums, museums). Identify marketing trends and new technologies that help reach the organization’s business objectives. Assist in the development, execution and evaluation of annual marketing plans and budgets. Along with the larger marketing team, strategize, plan, and execute All-Star voting campaign activations and post-season activations. Hire, train, coach, and evaluate the performance of direct reports and determine future personnel needs of the Experiential Marketing team. Qualifications
Bachelor’s degree in Marketing, Advertising, or related field. 5+ years of experience in sports and entertainment industry in roles focused on experiential or lifestyle marketing. Experience managing a team. Strong Microsoft Excel skills and experience analyzing and synthesizing large data sets. Must possess problem-solving capabilities to discover, address and resolve issues. Experience managing external vendors. Independent worker with close attention to detail. Must thrive in a highly collaborative and fast paced work environment. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class. Position Details
Seniority level: Director Employment type: Full-time Job function: Marketing and Sales
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