W. L. Gore & Associates
Strategic Marketing - Industrial Americas
W. L. Gore & Associates, Elkton, Maryland, us, 21922
Overview
Strategic Marketing - Industrial Americas. We are looking for a Strategic Marketing professional to join our team with a focus on Industrial markets for North and South America. You will help create, influence and drive an integrated regional market plan that defines where to play and how to win. You will collaborate with a diverse group of associates and contribute to delivering reliable clean air and chemical solutions driven by megatrends in electronification and decarbonization. Your primary focus will be defining and integrating market opportunities leveraging market assessment tools while partnering cross-functionally to drive outcomes. This position will be located in Elkton, Maryland, with the possibility of a hybrid work arrangement, depending upon responsibilities and business needs. Responsibilities
Develop and integrate regional market plan with the Industrial Business Unit Leader, Americas Commercial Leader, Americas Regional Sales Leader, and Global Market Segment Leader Conduct regional market assessments aligned to global segment strategy Identify & evaluate growth opportunities for derivative, adjacent, and new product offerings or new segments Identify and segment high priority customers and markets Actively monitor industry publications, attend relevant conferences and webinars, and leverage market research tools to stay informed about the latest industry trends Collect, assess and advocate NPD, M&A, and business model opportunities for the market in the Americas region Develop engagement plans to enable and lead targeted customer engagements with the right message at the right time Develop insights to influence marcom objectives and collaborate with the regional marcom leader for execution (messaging and brand elevation) Monitor competitive activities and contribute to segment competitive intelligence Develop annual marketing budget and manage tools and resources (market research, associations, subscriptions) Required Qualifications
Bachelor’s degree (marketing or business management preferred) Minimum 10 years of B2B marketing experience in industrial markets in product management, business development, or strategic marketing roles Large customer network in one or more target industrial markets (Minerals, Metals, Energy, Chemicals) with the ability to develop relationships at the executive level Expertise in market research, data analysis, and competitive analysis; ability to apply market assessment skills Strong collaboration skills and willingness to partner with sales, product management and technology teams Proven ability to assess complex markets and identify credible demand opportunities Ability to influence, manage performance, and resolve conflicts across functions Proven ability to develop Go-to-Market strategies from insights Ability to travel up to 40% Desired Qualifications
MBA Experience in a global matrixed organization Experience championing new product development through a stage-gate process Pay and Benefits
$165,000 - $180,000 per year Roles above $150k are eligible for the variable pay program based on defined business performance metrics Offer factors include education, experience, knowledge, skills, and abilities Medical, dental and vision benefits effective on Day 1; comprehensive total rewards package available Additional details at gore.com/careers/benefits Gore is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, national origin, disability, genetic information, pregnancy status, medical condition, marital status, sexual orientation, gender identity and expression, or other protected characteristics. Gore is a drug-free workplace and may require background screening. Visa sponsorship is not generally offered unless noted on the position description. Our Talent Acquisition Team welcomes your questions at gore.com/careers/contact
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Strategic Marketing - Industrial Americas. We are looking for a Strategic Marketing professional to join our team with a focus on Industrial markets for North and South America. You will help create, influence and drive an integrated regional market plan that defines where to play and how to win. You will collaborate with a diverse group of associates and contribute to delivering reliable clean air and chemical solutions driven by megatrends in electronification and decarbonization. Your primary focus will be defining and integrating market opportunities leveraging market assessment tools while partnering cross-functionally to drive outcomes. This position will be located in Elkton, Maryland, with the possibility of a hybrid work arrangement, depending upon responsibilities and business needs. Responsibilities
Develop and integrate regional market plan with the Industrial Business Unit Leader, Americas Commercial Leader, Americas Regional Sales Leader, and Global Market Segment Leader Conduct regional market assessments aligned to global segment strategy Identify & evaluate growth opportunities for derivative, adjacent, and new product offerings or new segments Identify and segment high priority customers and markets Actively monitor industry publications, attend relevant conferences and webinars, and leverage market research tools to stay informed about the latest industry trends Collect, assess and advocate NPD, M&A, and business model opportunities for the market in the Americas region Develop engagement plans to enable and lead targeted customer engagements with the right message at the right time Develop insights to influence marcom objectives and collaborate with the regional marcom leader for execution (messaging and brand elevation) Monitor competitive activities and contribute to segment competitive intelligence Develop annual marketing budget and manage tools and resources (market research, associations, subscriptions) Required Qualifications
Bachelor’s degree (marketing or business management preferred) Minimum 10 years of B2B marketing experience in industrial markets in product management, business development, or strategic marketing roles Large customer network in one or more target industrial markets (Minerals, Metals, Energy, Chemicals) with the ability to develop relationships at the executive level Expertise in market research, data analysis, and competitive analysis; ability to apply market assessment skills Strong collaboration skills and willingness to partner with sales, product management and technology teams Proven ability to assess complex markets and identify credible demand opportunities Ability to influence, manage performance, and resolve conflicts across functions Proven ability to develop Go-to-Market strategies from insights Ability to travel up to 40% Desired Qualifications
MBA Experience in a global matrixed organization Experience championing new product development through a stage-gate process Pay and Benefits
$165,000 - $180,000 per year Roles above $150k are eligible for the variable pay program based on defined business performance metrics Offer factors include education, experience, knowledge, skills, and abilities Medical, dental and vision benefits effective on Day 1; comprehensive total rewards package available Additional details at gore.com/careers/benefits Gore is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, national origin, disability, genetic information, pregnancy status, medical condition, marital status, sexual orientation, gender identity and expression, or other protected characteristics. Gore is a drug-free workplace and may require background screening. Visa sponsorship is not generally offered unless noted on the position description. Our Talent Acquisition Team welcomes your questions at gore.com/careers/contact
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