CDW
Overview
Sr. Integrated Channel Manager, Content at CDW. Lead the development and execution of comprehensive, full funnel media strategies designed to drive engagement, acquisition, and customer retention within a B2B context. Utilize analytics, AI-driven tools, and emerging platforms to deliver campaign performance and measurable business results. What You Will Do
Develop, execute, and manage comprehensive full funnel media strategies that align with CDW’s broader B2B marketing goals. Oversee the creation and deployment of integrated media plans across paid search, programmatic, social media, display advertising, and emerging digital platforms targeting B2B audiences. Lead the implementation of advanced analytics, measurement frameworks, and attribution models to continuously optimize media spend and campaign outcomes. Manage relationships with external media agencies and technology partners to leverage cutting-edge media tools and methodologies. Drive innovation by identifying opportunities to implement and scale AI-driven and programmatic media solutions for B2B audiences. Collaborate cross-functionally with product, creative, and analytics teams to ensure cohesive B2B campaign planning and execution. Ensure performance tracking aligns with defined KPIs, including conversion metrics, ROI, customer acquisition cost (CAC), and lifetime value (LTV). Coach and develop a team of media specialists, fostering a culture of accountability, innovation, and continuous improvement. What We Expect Of You
Bachelor\'s Degree and 8+ years of progressive marketing experience with a minimum of 4 years in performance media strategy OR 12+ years of progressive marketing experience with a minimum of 6 years in performance media strategy 3+ years in a leadership or supervisory role, demonstrating proven experience managing high-performing teams. Expert knowledge of digital media planning and buying across multiple channels, including paid search, social, display, and programmatic. Demonstrated expertise in utilizing AI-driven content creation tools, predictive analytics, and advanced marketing automation platforms tailored for B2B marketing. Strong proficiency in media analytics, data visualization, and reporting platforms (e.g., Google Analytics, Tableau, Adobe Analytics). Proven experience integrating AI-driven insights and analytics into performance marketing campaigns. Exceptional project management and organizational skills, adept at managing multiple complex projects simultaneously. Excellent communication skills, capable of effectively presenting media strategies and performance insights to executive stakeholders. Proven ability to remain agile in a dynamic, fast-paced B2B marketing environment. Salary & Benefits
Pay range: $126,000 - $174,800 depending on experience and skill set Annual bonus target of 15% subject to terms and conditions of plan Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials About CDW
CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company, CDW helps its customers navigate an increasingly complex IT market and maximize return on their technology investments. We unite. We win. We thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law. Job Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Sales and Business Development Industries: IT Services and IT Consulting
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Sr. Integrated Channel Manager, Content at CDW. Lead the development and execution of comprehensive, full funnel media strategies designed to drive engagement, acquisition, and customer retention within a B2B context. Utilize analytics, AI-driven tools, and emerging platforms to deliver campaign performance and measurable business results. What You Will Do
Develop, execute, and manage comprehensive full funnel media strategies that align with CDW’s broader B2B marketing goals. Oversee the creation and deployment of integrated media plans across paid search, programmatic, social media, display advertising, and emerging digital platforms targeting B2B audiences. Lead the implementation of advanced analytics, measurement frameworks, and attribution models to continuously optimize media spend and campaign outcomes. Manage relationships with external media agencies and technology partners to leverage cutting-edge media tools and methodologies. Drive innovation by identifying opportunities to implement and scale AI-driven and programmatic media solutions for B2B audiences. Collaborate cross-functionally with product, creative, and analytics teams to ensure cohesive B2B campaign planning and execution. Ensure performance tracking aligns with defined KPIs, including conversion metrics, ROI, customer acquisition cost (CAC), and lifetime value (LTV). Coach and develop a team of media specialists, fostering a culture of accountability, innovation, and continuous improvement. What We Expect Of You
Bachelor\'s Degree and 8+ years of progressive marketing experience with a minimum of 4 years in performance media strategy OR 12+ years of progressive marketing experience with a minimum of 6 years in performance media strategy 3+ years in a leadership or supervisory role, demonstrating proven experience managing high-performing teams. Expert knowledge of digital media planning and buying across multiple channels, including paid search, social, display, and programmatic. Demonstrated expertise in utilizing AI-driven content creation tools, predictive analytics, and advanced marketing automation platforms tailored for B2B marketing. Strong proficiency in media analytics, data visualization, and reporting platforms (e.g., Google Analytics, Tableau, Adobe Analytics). Proven experience integrating AI-driven insights and analytics into performance marketing campaigns. Exceptional project management and organizational skills, adept at managing multiple complex projects simultaneously. Excellent communication skills, capable of effectively presenting media strategies and performance insights to executive stakeholders. Proven ability to remain agile in a dynamic, fast-paced B2B marketing environment. Salary & Benefits
Pay range: $126,000 - $174,800 depending on experience and skill set Annual bonus target of 15% subject to terms and conditions of plan Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials About CDW
CDW is a leading multi-brand provider of information technology solutions to business, government, education and healthcare customers in the United States, the United Kingdom and Canada. A Fortune 500 company, CDW helps its customers navigate an increasingly complex IT market and maximize return on their technology investments. We unite. We win. We thrive. CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law. Job Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Sales and Business Development Industries: IT Services and IT Consulting
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