Base pay range
$140,000.00/yr - $170,000.00/yr
Overview
Ready to lead marketing for a fast-growing, multi-location fitness brand? Join a dynamic, growth-focused company with a portfolio of gyms and fitness clubs, offering high-quality facilities, welcoming communities, and accessible pricing. Reporting to senior leadership, youll take ownership of the marketing function, leading a small team, balancing strategy with hands-on delivery, and driving member acquisition, engagement, and retention across all locations.
Why youll love it
- Scope to shape and lead the marketing function from the ground up
- Diverse mix of digital, in-gym, and community marketing channels
- Supportive, ambitious culture with big growth plans
- Opportunity to make a visible impact across multiple brands
What youll do
- Create and execute innovative marketing plans to boost brand visibility and drive membership growth
- Lead multi-channel campaigns across SEO, SEM, paid social, retargeting, email, and print
- Develop compelling content and promotions that engage and inspire local communities
- Manage in-gym events, direct mail, and local partnerships to complement digital efforts
- Track and analyse performance data, refining campaigns for maximum ROI
- Lead, coach, and inspire a small marketing team
What youll bring
- 7+ years marketing experience, hands-on across social, SEO, and PPC
- Proficiency with HubSpot, plus strong data and analytics skills
- Experience leading a website redesign project from concept to launch
- Proven record of delivering measurable growth in localised, multi-site environments
- Strong grasp of both digital and traditional marketing methods
- Leadership experience managing and developing teams
- High levels of creativity and problem-solving ability
Location
Fully office-based in Newport Beach (or Riverside), with minimal local travel to sites. Standard office hours (MonFri, 9am6pm).
Package
$140k$160k base + performance bonus + flexible PTO + health insurance stipend
EEO Statement
Our client is committed to employment equity and encourages applications from all qualified individuals. All candidates will be considered without regard to race, gender, age, national origin, disability, or any other characteristic protected by law.
Every application will be reviewed by a real person and responded to.
Job details
- Seniority level: Director
- Employment type: Full-time
- Job function: Marketing and Management
- Industries: Wellness and Fitness Services; Health and Human Services
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