OSI Optoelectronics
Marketing Communications Specialist
OSI Optoelectronics, Hawthorne, California, United States, 90250
Overview
OSI Systems companies have a long history of developing innovative solutions to bring a better quality of life to the world. With more than 30 years of combined experience in the field of optoelectronics, our OSI Optoelectronics ( OSIO ) division is a diversified manufacturer of standard and custom photodiodes and optical sensors for use in aerospace, defense, commercial and medical applications. We are one of the largest global manufacturers of optoelectronic devices, delivering engineering design support and manufacturing capabilities that include products for use in the defense, aerospace, medical, and industrial markets, among others. We utilize our world-class manufacturing facilities in the U.S., India, and Malaysia to continue to put forth excellent engineering solutions aligned with efficient manufacturing to meet high-volume production requirements. OSI Optoelectronics is seeking a
Marketing Communications Specialist . This individual will support strategic growth and brand advancement and is responsible for developing, implementing, and overseeing communication strategies that effectively promote a company, its products, or its services. They will also bridge the gap between the organization and its target audiences, ensuring that messaging is consistent, engaging, and aligned with brand objectives. Responsibilities
Demand Generation: Contribute to demand generation initiatives by supporting lead acquisition strategies, email marketing campaigns, and targeted outreach efforts. Content Creation: Aid in the development of high-quality compelling content, such as blog articles, newsletters, social media posts, marketing collateral (brochures, technical papers, datasheets, product descriptions, and press releases). Web Support: Collaborate with web developers to ensure marketing content is effectively integrated into the website, optimize user experience, and support web-based analytics and tracking implementations. Campaign Support: Lead the implementation, coordination, and monitoring of marketing campaigns across channels (digital, print, social media, live events). Social Media Management: Manage scheduling, posting, and monitoring content on social media platforms, ensuring alignment with the companys brand and messaging standards. Data Analysis: Support the collection and analysis of marketing datacampaign performance metrics, website analytics, and social media engagementto inform and refine marketing strategies. Customer Communication: Respond to customer inquiries via social media or email, upholding excellent customer service and fostering strong client relationships. Interdepartmental Collaboration: Collaborate with sales, engineering, and product development to ensure cohesive communication and unified branding efforts. New Product Launch: Manage the entire new product launch process, including launch planning, execution, and monitoring. Event Coordination: Assist in planning and execution of marketing events, trade shows, webinars, and product launches. Market Research: Research industry trends, competitor activities, and customer preferences, providing actionable insights to the marketing team. CRM Administration (Microsoft Dynamics 365): Serve as the administrative lead for the D365 CRM module, overseeing user access, data integrity, process optimization, and troubleshooting to ensure the platform supports the marketing teams objectives and overall business initiatives. Budget Tracking: Support the management of marketing budgets by processing invoices and monitoring expenditure in accordance with departmental guidelines. Qualifications
Required: Bachelors degree in Marketing, Communications, Business Administration, or related discipline (or equivalent professional experience). 2+ years of relevant work experience. Strong understanding of marketing principles, campaign execution, and analytics. Proficiency with social media platforms and digital marketing tools. Competence in Microsoft Office Suite (Word, Excel, PowerPoint). Ability to collaborate in a fast-paced, deadline-driven environment. Strong organizational and time-management skills. Desirable: Experience with Microsoft Dynamics 365 CRM; familiarity with web development workflows and collaboration tools (CMS platforms, HTML/CSS basics, Google Tag Manager, web analytics); experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign); Paid media experience (Google Ads, LinkedIn Ads); exposure to email marketing platforms (Mailchimp, HubSpot); understanding of SEO/SEM principles and digital tracking tools. Equality: OSI Systems, Inc. is an Equal Opportunity Employer. Disability and Veterans Know Your Rights. Poster: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf OSI Systems, Inc. has three operating divisions: (a) Security, providing security and inspection systems; (b) Healthcare, providing patient monitoring, diagnostic cardiology and anesthesia systems; and (c) Optoelectronics and Manufacturing, providing specialized electronic components and electronic manufacturing services for original equipment manufacturers with applications in the defense, aerospace, medical and industrial markets, among others. #J-18808-Ljbffr
OSI Systems companies have a long history of developing innovative solutions to bring a better quality of life to the world. With more than 30 years of combined experience in the field of optoelectronics, our OSI Optoelectronics ( OSIO ) division is a diversified manufacturer of standard and custom photodiodes and optical sensors for use in aerospace, defense, commercial and medical applications. We are one of the largest global manufacturers of optoelectronic devices, delivering engineering design support and manufacturing capabilities that include products for use in the defense, aerospace, medical, and industrial markets, among others. We utilize our world-class manufacturing facilities in the U.S., India, and Malaysia to continue to put forth excellent engineering solutions aligned with efficient manufacturing to meet high-volume production requirements. OSI Optoelectronics is seeking a
Marketing Communications Specialist . This individual will support strategic growth and brand advancement and is responsible for developing, implementing, and overseeing communication strategies that effectively promote a company, its products, or its services. They will also bridge the gap between the organization and its target audiences, ensuring that messaging is consistent, engaging, and aligned with brand objectives. Responsibilities
Demand Generation: Contribute to demand generation initiatives by supporting lead acquisition strategies, email marketing campaigns, and targeted outreach efforts. Content Creation: Aid in the development of high-quality compelling content, such as blog articles, newsletters, social media posts, marketing collateral (brochures, technical papers, datasheets, product descriptions, and press releases). Web Support: Collaborate with web developers to ensure marketing content is effectively integrated into the website, optimize user experience, and support web-based analytics and tracking implementations. Campaign Support: Lead the implementation, coordination, and monitoring of marketing campaigns across channels (digital, print, social media, live events). Social Media Management: Manage scheduling, posting, and monitoring content on social media platforms, ensuring alignment with the companys brand and messaging standards. Data Analysis: Support the collection and analysis of marketing datacampaign performance metrics, website analytics, and social media engagementto inform and refine marketing strategies. Customer Communication: Respond to customer inquiries via social media or email, upholding excellent customer service and fostering strong client relationships. Interdepartmental Collaboration: Collaborate with sales, engineering, and product development to ensure cohesive communication and unified branding efforts. New Product Launch: Manage the entire new product launch process, including launch planning, execution, and monitoring. Event Coordination: Assist in planning and execution of marketing events, trade shows, webinars, and product launches. Market Research: Research industry trends, competitor activities, and customer preferences, providing actionable insights to the marketing team. CRM Administration (Microsoft Dynamics 365): Serve as the administrative lead for the D365 CRM module, overseeing user access, data integrity, process optimization, and troubleshooting to ensure the platform supports the marketing teams objectives and overall business initiatives. Budget Tracking: Support the management of marketing budgets by processing invoices and monitoring expenditure in accordance with departmental guidelines. Qualifications
Required: Bachelors degree in Marketing, Communications, Business Administration, or related discipline (or equivalent professional experience). 2+ years of relevant work experience. Strong understanding of marketing principles, campaign execution, and analytics. Proficiency with social media platforms and digital marketing tools. Competence in Microsoft Office Suite (Word, Excel, PowerPoint). Ability to collaborate in a fast-paced, deadline-driven environment. Strong organizational and time-management skills. Desirable: Experience with Microsoft Dynamics 365 CRM; familiarity with web development workflows and collaboration tools (CMS platforms, HTML/CSS basics, Google Tag Manager, web analytics); experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign); Paid media experience (Google Ads, LinkedIn Ads); exposure to email marketing platforms (Mailchimp, HubSpot); understanding of SEO/SEM principles and digital tracking tools. Equality: OSI Systems, Inc. is an Equal Opportunity Employer. Disability and Veterans Know Your Rights. Poster: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf OSI Systems, Inc. has three operating divisions: (a) Security, providing security and inspection systems; (b) Healthcare, providing patient monitoring, diagnostic cardiology and anesthesia systems; and (c) Optoelectronics and Manufacturing, providing specialized electronic components and electronic manufacturing services for original equipment manufacturers with applications in the defense, aerospace, medical and industrial markets, among others. #J-18808-Ljbffr