Merrick Bank
Overview
Join to apply for the
Sr. Digital Marketing Specialist
role at
Merrick Bank . This position focuses on email marketing and broader digital marketing initiatives to drive customer engagement. The ideal candidate will have hands-on experience with Salesforce Marketing Cloud and email optimization tools, with a strong preference for candidates who have worked in the financial services industry. Key Responsibilities Design, build, and execute email marketing campaigns using Salesforce Marketing Cloud, including automation workflows, triggered campaigns, and customer journey mapping. Develop and maintain email templates and dynamic content to support marketing initiatives across different customer segments. Utilize Litmus for comprehensive email testing across multiple devices, email clients, and browsers to ensure deliverability and user experience. Conduct A/B testing on subject lines, content, send times, and campaign elements to improve performance metrics. Collaborate with cross-functional teams to create compelling email content that aligns with brand guidelines and regulatory requirements. Monitor and analyze campaign performance metrics to provide actionable insights and recommendations. Manage email database segmentation and list hygiene to maintain high deliverability rates and compliance with industry regulations.
Requirements
Bachelor's degree in Marketing, Communications, or related field 5+ years of experience in email marketing with demonstrated success in campaign management Advanced proficiency in Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio Experience with Litmus or similar email testing and optimization platforms Strong analytical skills with experience in email performance reporting and data analysis Knowledge of HTML/CSS for email template customization Understanding of email deliverability best practices and anti-spam regulation
Preferred Qualifications
Previous experience in financial services, banking, insurance, or fintech industries Knowledge of financial services regulations and compliance requirements Familiarity with CRM integration and data management platforms Experience with advanced segmentation and personalization strategies
Our Employee Value Proposition
Competitive Pay, including a Bonus Target or Variable Pay Incentive Program Benefits Package - Medical, Dental, and Vision (plus much more) 401(k) Plan with Company Match Short- & Long-Term Disability Wellness Programs Group Life and AD&D Insurance Paid Vacation, Sick Days and bank Holidays Employee Engagement Activities including Employee Appreciation Day, DEI Employee Resource Groups, Corporate Social Responsibility, Service Recognition
Job Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Banking
Equal Opportunity Statement
We are an equal opportunity employer, and we evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status or any other legally protected characteristic. We will conduct a thorough background check for all hires in compliance with applicable law. #J-18808-Ljbffr
Join to apply for the
Sr. Digital Marketing Specialist
role at
Merrick Bank . This position focuses on email marketing and broader digital marketing initiatives to drive customer engagement. The ideal candidate will have hands-on experience with Salesforce Marketing Cloud and email optimization tools, with a strong preference for candidates who have worked in the financial services industry. Key Responsibilities Design, build, and execute email marketing campaigns using Salesforce Marketing Cloud, including automation workflows, triggered campaigns, and customer journey mapping. Develop and maintain email templates and dynamic content to support marketing initiatives across different customer segments. Utilize Litmus for comprehensive email testing across multiple devices, email clients, and browsers to ensure deliverability and user experience. Conduct A/B testing on subject lines, content, send times, and campaign elements to improve performance metrics. Collaborate with cross-functional teams to create compelling email content that aligns with brand guidelines and regulatory requirements. Monitor and analyze campaign performance metrics to provide actionable insights and recommendations. Manage email database segmentation and list hygiene to maintain high deliverability rates and compliance with industry regulations.
Requirements
Bachelor's degree in Marketing, Communications, or related field 5+ years of experience in email marketing with demonstrated success in campaign management Advanced proficiency in Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Automation Studio Experience with Litmus or similar email testing and optimization platforms Strong analytical skills with experience in email performance reporting and data analysis Knowledge of HTML/CSS for email template customization Understanding of email deliverability best practices and anti-spam regulation
Preferred Qualifications
Previous experience in financial services, banking, insurance, or fintech industries Knowledge of financial services regulations and compliance requirements Familiarity with CRM integration and data management platforms Experience with advanced segmentation and personalization strategies
Our Employee Value Proposition
Competitive Pay, including a Bonus Target or Variable Pay Incentive Program Benefits Package - Medical, Dental, and Vision (plus much more) 401(k) Plan with Company Match Short- & Long-Term Disability Wellness Programs Group Life and AD&D Insurance Paid Vacation, Sick Days and bank Holidays Employee Engagement Activities including Employee Appreciation Day, DEI Employee Resource Groups, Corporate Social Responsibility, Service Recognition
Job Details
Seniority level: Mid-Senior level Employment type: Full-time Job function: Marketing and Sales Industries: Banking
Equal Opportunity Statement
We are an equal opportunity employer, and we evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status or any other legally protected characteristic. We will conduct a thorough background check for all hires in compliance with applicable law. #J-18808-Ljbffr