Optum
Overview
As a
Sr Marketing Communications Specialist
at
Optum , you will support the communications strategy to attract and activate consumers in pharmacy benefit features as well as navigating changes to their pharmacy benefit coverage to achieve trend management and value targets. This position will have direct involvement in developing and deploying communication materials that reach consumers in our employer, government and health plan markets. The position follows a hybrid schedule with four in-office days per week, located in Eden Prairie, MN. Primary Responsibilities Contribute to marketing communication strategies: add value through brainstorming, translate objectives and develop or support deliverables Lead end-to-end communication projects. Define requester needs, create and revise content, direct creative and marketing ops partners, meet communication standards, and deliver on time Maintain communication assets. Use established protocols, interface with marketing operations teams, ensure availability for account resources Work with internal and external marketing and creative services to meet program objectives Coordinate consumer research studies to support research on consumer mindset and barriers to adoption Manage project expenses by gathering estimates, obtaining approvals, tracking costs, and submitting invoices Contribute to/create cost benefit analyses in support of campaign enhancements and growth Work with peers to integrate efforts and share best practice
Salary and Benefits
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). The salary for this role will range from $71,200 to $127,200 annually based on full-time employment. We comply with all minimum wage laws as applicable. Required Qualifications
3+ years of experience in supporting consumer marketing/direct response marketing campaigns 3+ years of experience with prioritizing multiple deliverables 3+ years of project management experience 3+ years of experience in healthcare and/or pharmacy benefit management (PBM) industry Ability to work in the Eden Prairie, MN, office 4 days weekly
Preferred Qualifications
Demonstrated ability to be flexible and work with ambiguity; self-starter Demonstrated exceptional organizational skills with ability to manage multiple projects and effectively establish priorities Proven ability to work on cross functional teams All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy
Equal Employment Opportunity and Drug-Free Workplace
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyoneof every race, gender, sexuality, age, location and incomedeserves the opportunity to live their healthiest life. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission. UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. #J-18808-Ljbffr
As a
Sr Marketing Communications Specialist
at
Optum , you will support the communications strategy to attract and activate consumers in pharmacy benefit features as well as navigating changes to their pharmacy benefit coverage to achieve trend management and value targets. This position will have direct involvement in developing and deploying communication materials that reach consumers in our employer, government and health plan markets. The position follows a hybrid schedule with four in-office days per week, located in Eden Prairie, MN. Primary Responsibilities Contribute to marketing communication strategies: add value through brainstorming, translate objectives and develop or support deliverables Lead end-to-end communication projects. Define requester needs, create and revise content, direct creative and marketing ops partners, meet communication standards, and deliver on time Maintain communication assets. Use established protocols, interface with marketing operations teams, ensure availability for account resources Work with internal and external marketing and creative services to meet program objectives Coordinate consumer research studies to support research on consumer mindset and barriers to adoption Manage project expenses by gathering estimates, obtaining approvals, tracking costs, and submitting invoices Contribute to/create cost benefit analyses in support of campaign enhancements and growth Work with peers to integrate efforts and share best practice
Salary and Benefits
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). The salary for this role will range from $71,200 to $127,200 annually based on full-time employment. We comply with all minimum wage laws as applicable. Required Qualifications
3+ years of experience in supporting consumer marketing/direct response marketing campaigns 3+ years of experience with prioritizing multiple deliverables 3+ years of project management experience 3+ years of experience in healthcare and/or pharmacy benefit management (PBM) industry Ability to work in the Eden Prairie, MN, office 4 days weekly
Preferred Qualifications
Demonstrated ability to be flexible and work with ambiguity; self-starter Demonstrated exceptional organizational skills with ability to manage multiple projects and effectively establish priorities Proven ability to work on cross functional teams All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy
Equal Employment Opportunity and Drug-Free Workplace
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyoneof every race, gender, sexuality, age, location and incomedeserves the opportunity to live their healthiest life. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission. UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. #J-18808-Ljbffr