Join to apply for the Senior Manager, Customer Marketing role at Incode
Incode is a Series B unicorn rewriting how the world proves identity. Our AI-powered platform helps banks, fintechs, marketplaces, and governments deliver friction-free experiences while defeating fraud and safeguarding privacy. Customers include Citi, Airbnb, Block, Chime, SIXT, and TikTok. Recently named a leader in the Gartner Magic Quadrant for Identity Verification, we are scaling fast—and we need a customer-marketing champion who can turn customer success into market momentum.
The Impact You’ll Make
As our Senior Manager of Customer Marketing (an individual contributor role), you will be the storyteller who turns enterprise victories into proof of value, credibility, and brand love. Your programs—spanning case studies, videos, advisory boards, and review platforms—will amplify Incode’s voice through the voices that matter most: our customers’.
What You’ll Own & Drive
- Customer Story Engine – Source, craft, and publish compelling customer narratives (web copy, deck slides, video scripts, blogs) that highlight measurable outcomes and industry innovation.
- Advocacy Asset Creation – Partner with Design, Product Marketing, and Sales to produce multimedia testimonials, ROI snapshots, and keynote clips that accelerate deals across the funnel.
- Customer Advisory Board (CAB) – Design the charter, agenda, and engagement strategy for our executive CAB, fueling product feedback loops and peer networking.
- Review-Site Leadership – Grow Incode’s presence on G2, Gartner Peer Insights, and similar platforms—driving review volume and high ratings.
- Reference & Champion Program – Build and maintain a scalable roster of referenceable advocates; coordinate reference calls, speaker slots, and event appearances.
- Cross-Functional Orchestration – Collaborate daily with Customer Success, Sales, Product, and Communications to surface success stories and ensure messaging consistency.
- Metrics that Matter – Define and track KPIs such as reference availability, content utilization, review velocity, CAB satisfaction, and pipeline influence. Report results to leadership with clarity.
The Qualities That Set You Apart
- Master Story Curator – Transform complex security wins into concise, emotionally engaging narratives for C-suite buyers.
- Enterprise Credibility – Earn the trust of Fortune 1000 customers, navigating approvals, legal reviews, and procurement nuances to secure public endorsements.
- Hands-On Producer – Script videos, interview clients, edit copy, and ship assets at startup speed.
- Relationship Builder – Nurture champions, negotiate sensitivities, and create win-win advocacy opportunities.
- Ambiguity Ace – Thrive in fast-paced environments, bringing structure and focus where others see chaos.
- Data-Driven Marketer – Set targets, instrument funnels, and optimize programs with measurable impact on revenue and retention.
- Agile Collaborator – Work with global teams across time zones in a high-growth culture.
- Humble Hustler – Positive energy, bias to action, and ownership mindset.
Your Background
- 6-8+ years in customer marketing, advocacy, or product marketing at high-growth B2B SaaS companies—ideally in security, identity, or fintech.
- Demonstrated success developing enterprise customer stories and running CABs or equivalent executive forums.
- Proven track record elevating brands on review platforms and converting ratings into pipeline influence.
- Portfolio of multimedia assets (written, visual, video) with clear business-impact metrics.
- Exceptional interviewing, writing, and presentation skills; comfortable on a Zoom with a CISO and editing a video timeline.
- Bachelor’s degree in marketing, communications, or a related field (or equivalent real-world mastery).
Why Incode?
- Mission with Meaning – Shape how billions prove identity—safely, simply, ethically.
- Rocket-Ship Growth – Join at an inflection point where your stories will amplify global momentum.
- Elite Team & Backing – Work with top engineers, designers, and investors who share your ambition.
- Ownership & Autonomy – Operate like a founder while focusing on storytelling.
- Global Impact – Your advocacy programs will echo across industries and continents.
Ready to turn customer success into market dominance?
Craft the stories. Grow the champions. Join Incode and help the world trust faster.
Incode is an equal opportunity employer . We are committed to creating a diverse and inclusive work environment. Reasonable accommodations are available during the hiring process. If you require accommodation due to a disability or need, please contact our Talent Acquisition team.
We will only use your personal information concerning Incode’s application, recruitment, and hiring processes.
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