Head of US Marketing

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Company Overview:
Dyne Therapeutics is focused on delivering functional improvement for people living with genetically driven neuromuscular diseases. We are developing therapeutics that target muscle and the central nervous system (CNS) to address the root cause of disease. The company is advancing clinical programs for myotonic dystrophy type 1 (DM1) and Duchenne muscular dystrophy (DMD), and preclinical programs for facioscapulohumeral muscular dystrophy (FSHD) and Pompe disease. Learn more at and follow us on X, LinkedIn and Facebook.

Role Summary:

The Head of US Marketing is an experienced and hands-on leader who defines US brand strategy across HCP and Patient communities in neuromuscular disease. This will require strong engagement and leadership of US teams to ensure effective and aligned cross-functional implementation of brand strategy, as well as strategic planning capabilities to ensure flawless execution and a successful launch of our products for DMD and DM1.

As part of a high performing team, this role collaborates cross-functionally to deliver a one Dyne approach, including close collaboration with Field roles, Medical Affairs, Patient Services, Advocacy, and Market Access to ensure cohesive and aligned go-to-market strategies and successful execution. This is a unique opportunity for an exceptional marketer, strategic thinker, and commercial leader to play a key role on the US leadership team.

This role is based in Waltham, MA.

Primary Responsibilities

• Develop differentiated marketing strategies including digital and omnichannel engagement tactics for the US; develop and implement initial brand plans
• Lead the development and execution of integrated cross-functional brand plans in strong partnership with above-market team
• Coordinate with the US Marketing Team on tactics with global reach, including Congresses, KOL engagement, Education, Awareness, and digital initiatives
• Work in partnership with Medical Affairs on the development of initiatives to build HCP-level brand advocacy & brand adoption
• Ensure integration of Patient Advocacy across all relevant US deliverables, programs, and activities
• Drive innovation in commercial strategy and tactics to build brand awareness, excitement, and intent to prescribe while ensuring superior execution of market development efforts
• Work closely with Insights & Analytics to support message testing, market research, and insight generation – instilling a metrics-driven mindset and strong focus on executional discipline including monitoring of impact on prescription behavior and other KPIs
• Work closely with legal to champion the compliance interface for commercial activities, ensuring governance, tracking and signoffs are in place (with support from cross-functional partners)
• Support definition, achievement of targets, KPIs, and metrics including for HCP adoption, advocacy, and advocacy mobilization

Launch Planning

• Leading coordination and execution of launch planning for DMD and DM1
• Developing launch strategy
• Building integrated cross-functional launch plans
• Developing core messages
• Identifying and coordinating critical educational and promotional activities supporting launch and market development
• Identifying and coordinating critical Patient Advocacy plans and media engagement
• Developing cross-functional launch plans for US markets, prioritizing activities and identifying key opportunities and challenges
• Transferring key learnings between markets to accelerate later launches
• Develop and implement KPIs to ensure high-quality and fast execution to outperform in the marketplace and drive market share toward leadership

Leadership

• Develop and lead the US Marketing team, fostering a culture aligned with company values
• Executive presence with the ability to attract talent, drive high performance, and create a collaborative culture
• Establish Dyne as a trusted partner in the neuromuscular community and drive Dyne's reputation
• Synthesize customer insights and stakeholder dynamics to inform evolution and optimization of strategy, tactics, messaging, and program execution
• Stay abreast of industry trends, market dynamics, and the competitive landscape to identify opportunities and differentiate Dyne’s platform and pipeline
• Secure necessary resources and collaborate with matrix teams to lead business planning with deep customer and competitive insights

Education, Knowledge & Skill Requirements

The successful candidate should be a dynamic biopharma commercial leader with a track record of leading successful product launches, driving revenue growth, and cross-functional collaboration. The following qualifications apply:

• BA/BS degree required; advanced degree (MBA, PhD, PharmD) preferred
• Minimum 15 years' experience in biopharmaceutical marketing and operations
• Proven track record of launching and commercializing biotech products, with experience in the rare disease market
• Deep understanding of value & access, market structure, competitive landscape, industry trends, and the US regulatory environment
• Proven analytical and problem-solving skills; ability to analyze data and develop actionable recommendations
• Influential communicator who can simplify complex issues for diverse audiences
• Enterprise mindset that brings culture and values to life in daily activities
• Experience in a small, rapidly growing biotech and the ability to operate in a startup environment with a solutions-oriented mindset
• Ability to collaborate with US colleagues to align on marketing objectives and key strategies
• Willingness and capability to contribute hands-on to deliverables
• Ability to travel to meet business objectives

The statements herein describe general details necessary to describe the principles and scope of the role and are not an exhaustive list of duties. Employees may perform other duties as assigned. Dyne Therapeutics is an equal opportunity employer and will not discriminate on any protected characteristic.

Seniority level

• Executive

Employment type

• Full-time

Job function

• Marketing and Sales

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