Bedrosians Tile & Stone
Brand Copy & Content Strategist Job at Bedrosians Tile & Stone in Tustin
Bedrosians Tile & Stone, Tustin, CA, US, 92681
Description
The Brand Copy & Content Strategist is responsible for crafting compelling, conversion-driven, and brand-aligned content across all touchpoints-from showroom to screen. In this role, you will lead product storytelling and develop creative copy for new product launches, digital experiences, retail environments, and marketing campaigns. This role is both strategic and hands-on, working closely with product, creative, eCommerce, and sales teams to ensure every word reflects the Bedrosians' voice and helps consumers choose and use our products with confidence.
Responsibilities
Lead copy development for new product launches across all channels (toolkits, naming, email, social, web, in-store, and more)
Write engaging and benefit-driven copy for website landing pages, product detail pages (PDPs), banner ads, CRM campaigns, and blog posts that support SEO, brand authority, and consumer education
Translate complex product features into consumer-friendly language with a strong value proposition and tone
Collaborate with design, merchandising, eCommerce, and showroom teams to support retail displays, packaging, and point-of-purchase (POP) materials
Craft clear and persuasive B2B support materials such as retailer sell-in sheets, pitch decks, and content books
Support the development of video scripts for pre- and post-purchase communications, installation guides, and product education
Build and maintain a cohesive brand voice across channels and formats
Optimize web content using SEO best practices and keyword strategy
Edit and proofread existing content to ensure accuracy, tone, and alignment with business objectives
Contribute to FAQs, blog content, and customer education materials that enhance the buyer journey
Qualifications
Bachelor's degree in English, Journalism, Communications, Marketing, or a related field
5-7 years of experience as a copywriter, content strategist, or brand writer-ideally in home design, interiors, architecture, or consumer product goods (CPG)
Exceptional storytelling and writing skills, with a sharp eye for detail, grammar, and consistency
Proven experience writing across a variety of formats-digital, print, video, retail, and social
Ability to manage multiple projects, meet deadlines, and adapt quickly in a fast-paced environment
Collaborative mindset and excellent communication skills when working with designers, marketers, and product teams
Familiarity with SEO writing and keyword strategy for eCommerce
A strong portfolio that demonstrates a range of writing styles and formats, ideally within lifestyle, interior design, or product categories
Nice to Have
Experience writing for luxury or design-driven brands
Understanding of interior design, tile/stone, or building materials industry
Familiarity with eCommerce CMS platforms (e.g., Shopify, Magento)
Experience working on showroom display language or in-store messaging
Basic understanding of analytics tools (e.g., Google Analytics, SEMrush) to inform content decisions
The Brand Copy & Content Strategist is responsible for crafting compelling, conversion-driven, and brand-aligned content across all touchpoints-from showroom to screen. In this role, you will lead product storytelling and develop creative copy for new product launches, digital experiences, retail environments, and marketing campaigns. This role is both strategic and hands-on, working closely with product, creative, eCommerce, and sales teams to ensure every word reflects the Bedrosians' voice and helps consumers choose and use our products with confidence.
Responsibilities
Lead copy development for new product launches across all channels (toolkits, naming, email, social, web, in-store, and more)
Write engaging and benefit-driven copy for website landing pages, product detail pages (PDPs), banner ads, CRM campaigns, and blog posts that support SEO, brand authority, and consumer education
Translate complex product features into consumer-friendly language with a strong value proposition and tone
Collaborate with design, merchandising, eCommerce, and showroom teams to support retail displays, packaging, and point-of-purchase (POP) materials
Craft clear and persuasive B2B support materials such as retailer sell-in sheets, pitch decks, and content books
Support the development of video scripts for pre- and post-purchase communications, installation guides, and product education
Build and maintain a cohesive brand voice across channels and formats
Optimize web content using SEO best practices and keyword strategy
Edit and proofread existing content to ensure accuracy, tone, and alignment with business objectives
Contribute to FAQs, blog content, and customer education materials that enhance the buyer journey
Qualifications
Bachelor's degree in English, Journalism, Communications, Marketing, or a related field
5-7 years of experience as a copywriter, content strategist, or brand writer-ideally in home design, interiors, architecture, or consumer product goods (CPG)
Exceptional storytelling and writing skills, with a sharp eye for detail, grammar, and consistency
Proven experience writing across a variety of formats-digital, print, video, retail, and social
Ability to manage multiple projects, meet deadlines, and adapt quickly in a fast-paced environment
Collaborative mindset and excellent communication skills when working with designers, marketers, and product teams
Familiarity with SEO writing and keyword strategy for eCommerce
A strong portfolio that demonstrates a range of writing styles and formats, ideally within lifestyle, interior design, or product categories
Nice to Have
Experience writing for luxury or design-driven brands
Understanding of interior design, tile/stone, or building materials industry
Familiarity with eCommerce CMS platforms (e.g., Shopify, Magento)
Experience working on showroom display language or in-store messaging
Basic understanding of analytics tools (e.g., Google Analytics, SEMrush) to inform content decisions