PTL Fabricators, LLC is hiring: Marketing Specialist in Clarksville

We are seeking a results-driven Marketing Specialist to support and execute marketing initiatives that elevate our brand, drive business development efforts, and position our company as a leader in the industrial construction and fabrication industry. The ideal candidate has hands-on experience in digital and traditional marketing channels, content development, branding, and lead generation strategies — with a passion for delivering impactful messaging to industrial and commercial audiences.

Key Responsibilities:

• Collaborate with leadership and business development teams to implement marketing strategies aligned with company goals.
• Develop and manage content for digital channels, including the company website, email campaigns, and social media platforms.
• Create marketing collateral (e.g., brochures, capability statements, case studies, proposals, project profiles).
• Coordinate and support trade show appearances, client events, and sponsorships.
• Manage online presence through SEO, website updates, and analytics reporting.
• Track campaign performance and provide recommendations for continuous improvement.
• Assist with client communications, newsletters, and public relations efforts.
• Maintain brand standards across all internal and external communication materials.
• Research competitors, market trends, and industry news to inform strategies.
• Support proposal development and assist in preparing RFQ/RFP responses.
• Provide weekly updates to the Leadership Team on marketing initiatives, project progress, and strategic recommendations.
• Launch and maintain weekly spotlights for each company on key topics like Safety, Projects, Employee Recognition, and Industry Trends

Desired Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Previous marketing experience, preferably in construction, manufacturing, or industrial sectors.
• Strong writing, editing, and storytelling skills.
• Proficient in Microsoft Office and Adobe Creative Suite (Photoshop, InDesign, Illustrator).
• Experience with website CMS platforms (e.g., WordPress), CRM systems, and marketing tools (e.g., Mailchimp, Constant Contact, Google Analytics).
• Solid understanding of B2B marketing tactics and construction industry terminology is a plus.
• Ability to manage multiple projects with strong attention to detail.

Preferred Qualities:

• Self-motivated with a collaborative attitude.
• Strong organizational and time-management skills.
• Ability to translate technical information into customer-friendly content.
• Comfortable working in a fast-paced, project-driven environment.