ResMed
Overview Join to apply for the
Sr. Consumer GTM Marketing Manager
role at
ResMed .
Check below to see if you have what is needed for this opportunity, and if so, make an application asap. Let’s Talk About The Team. We’re ResMed, a global leader in sleep health, dedicated to helping more than 100 million people sleep and live better. The consumer marketing team builds awareness and education around sleep health while elevating the ResMed brand with consumers. The team develops strategy and executes campaigns across the entire consumer journey from awareness through advocacy, partnering with digital, creative, consumer insights and brand teams to elevate the marketing at ResMed. Role The role of a
Senior Manager, Marketing
in a consumer health technology company requires a versatile skill set blending forward-thinking marketing with an understanding of the connected consumer technology landscape. The role will require strategic thinking, a customer-centric approach, strong communication and analytical skills, and the ability to navigate regulatory complexities while delivering data-driven campaigns. This role will be the consumer marketing leader for our product and service launches, working closely with product marketing to ensure the optimal experience. Responsibilities
Working closely with the product and sales teams to ensure product, marketing and sales are aligned on goals, messaging, and lead generation strategies. Partnering with product marketing managers and development teams to understand features, benefits, and updates, ensuring marketing conveys the product's value proposition. Gathering and integrating customer feedback to improve marketing efforts and product development. Defining and tracking KPIs for customer acquisition, retention, and lifetime value. Continuously optimizing launch marketing campaigns based on data insights and market feedback. Lead consumer marketing within our rePAP or product renewal efforts. Lead the creation of product storytelling around product and service innovations to connect with consumers emotionally. Building relationships with providers, influencers, and other strategic partners to amplify brand awareness and integrate into GTM execution. Post-purchase engagement on products and services; optimizing content and evolving CRM to personalize content for ResMed consumers. Qualifications and Experience
Minimum 6 years’ experience in consumer marketing. A portfolio of real-world examples that exemplify your best work. Experience leading integrated marketing campaigns. Experience pushing the creative boundaries and work level. Experience leading B2C product and brand campaigns. Experience managing and growing products and services in market with data-driven decision making, engagement and proven growth. Experience using an array of martech platforms with data and analytical platforms to develop strategic decisions. Preferred
Bachelor’s degree required / MBA desired. 10+ years of related experience. Consumer marketing a must. We are shaping the future at ResMed and offer holistic benefits, flexible work arrangements, and competitive salaries. Benefits include comprehensive medical, vision, dental, life, AD&D, disability insurance, HSA/FSA, commuter benefits, 401(k), ESPP, EAP, tuition assistance, PTO, holidays, and caregiver leave. Compensation decisions are based on location, qualifications, and experience. The current base range for this position is approximately $146,000–$218,000.
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Sr. Consumer GTM Marketing Manager
role at
ResMed .
Check below to see if you have what is needed for this opportunity, and if so, make an application asap. Let’s Talk About The Team. We’re ResMed, a global leader in sleep health, dedicated to helping more than 100 million people sleep and live better. The consumer marketing team builds awareness and education around sleep health while elevating the ResMed brand with consumers. The team develops strategy and executes campaigns across the entire consumer journey from awareness through advocacy, partnering with digital, creative, consumer insights and brand teams to elevate the marketing at ResMed. Role The role of a
Senior Manager, Marketing
in a consumer health technology company requires a versatile skill set blending forward-thinking marketing with an understanding of the connected consumer technology landscape. The role will require strategic thinking, a customer-centric approach, strong communication and analytical skills, and the ability to navigate regulatory complexities while delivering data-driven campaigns. This role will be the consumer marketing leader for our product and service launches, working closely with product marketing to ensure the optimal experience. Responsibilities
Working closely with the product and sales teams to ensure product, marketing and sales are aligned on goals, messaging, and lead generation strategies. Partnering with product marketing managers and development teams to understand features, benefits, and updates, ensuring marketing conveys the product's value proposition. Gathering and integrating customer feedback to improve marketing efforts and product development. Defining and tracking KPIs for customer acquisition, retention, and lifetime value. Continuously optimizing launch marketing campaigns based on data insights and market feedback. Lead consumer marketing within our rePAP or product renewal efforts. Lead the creation of product storytelling around product and service innovations to connect with consumers emotionally. Building relationships with providers, influencers, and other strategic partners to amplify brand awareness and integrate into GTM execution. Post-purchase engagement on products and services; optimizing content and evolving CRM to personalize content for ResMed consumers. Qualifications and Experience
Minimum 6 years’ experience in consumer marketing. A portfolio of real-world examples that exemplify your best work. Experience leading integrated marketing campaigns. Experience pushing the creative boundaries and work level. Experience leading B2C product and brand campaigns. Experience managing and growing products and services in market with data-driven decision making, engagement and proven growth. Experience using an array of martech platforms with data and analytical platforms to develop strategic decisions. Preferred
Bachelor’s degree required / MBA desired. 10+ years of related experience. Consumer marketing a must. We are shaping the future at ResMed and offer holistic benefits, flexible work arrangements, and competitive salaries. Benefits include comprehensive medical, vision, dental, life, AD&D, disability insurance, HSA/FSA, commuter benefits, 401(k), ESPP, EAP, tuition assistance, PTO, holidays, and caregiver leave. Compensation decisions are based on location, qualifications, and experience. The current base range for this position is approximately $146,000–$218,000.
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