EverDriven
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Senior Product Marketing Manager
role at
EverDriven .
Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply. EverDriven
is a rapidly growing, tech-enabled transportation management company serving families and districts to ensure safe, efficient, and cost-effective transportation for students with special needs. Our proprietary technology helps school districts and parents plan, track, and adjust student trips, enabling every student to access the educational experience they deserve. If you thrive in a mission-forward, fast-paced, technology-driven environment, we’d love to talk with you about a fulfilling career at EverDriven. Position Summary EverDriven is looking for a Senior Product Marketing Manager to lead the strategic go-to-market efforts for our expanding suite of technology-enabled transportation solutions. You will own positioning, messaging, product launches, and cross-functional alignment across Product, Sales, and Marketing. You will play a critical role in accelerating adoption, retention, and growth across EverDriven’s partner districts and markets. You are a strategic thinker, a compelling storyteller, and a research-driven marketer who thrives in fast-paced environments with deep product marketing expertise, ideally in transportation or EdTech. Salary Range:
$100,000 - $130,000/year, based on experience + bonus potential Location:
Greenwood Village, CO. Hybrid role - 3 days in the office and 2 days remote. Responsibilities
Own the end-to-end go-to-market (GTM) strategy for product and feature launches, ensuring alignment across Product, Sales, and Marketing Develop compelling product positioning, messaging, and value propositions based on deep customer and market insights Conduct competitive, market, and user research to inform positioning and support product development Collaborate with Product, Sales and Customer Success to develop enablement materials including pitch decks, battle cards, case studies, and ROI tools Partner with Demand Generation to craft campaigns that increase awareness, engagement, and product usage Build and maintain a feedback loop between the sales, operations and product teams to inform roadmap prioritization Track product adoption, usage, and retention metrics; use data to refine messaging and positioning Lead internal training for cross-functional teams to ensure consistent product narrative and market understanding Act as a thought leader by supporting customer communications, PR, and speaking engagements Requirements
6+ years of experience in product marketing, with a strong preference for experience in B2B SaaS, transportation, or EdTech Proven track record of leading successful product launches and building positioning strategies Deep experience developing customer personas and value-based messaging frameworks Exceptional communication and storytelling skills with an eye for compelling content and narrative Experience working cross-functionally with Product, Sales, Customer Success, and Marketing teams Strong analytical and research skills with the ability to translate insights into action Bachelor’s degree required; MBA or related graduate degree is a plus Comfortable operating in a fast-paced, growth-stage environment Preferred Qualifications
Experience in K–12 education, school transportation, or SaaS Familiarity with customer lifecycle metrics including adoption, NPS, churn, and upsell Experience supporting public sector RFPs and B2B sales enablement Benefits
Medical, Dental, Vision insurance Virtual Doctor Visits with $0 Co-Pay Life Insurance (company paid) Short Term Disability Insurance (company paid) Long-Term Disability Insurance (company paid) Paid Time Off (PTO) Paid Holidays Paid Time to Volunteer Flex Spending Account (FSA) 401K Plan (with an employer match) Employee Assistance Program Employee Discounts Program Company Commitment EverDriven has integrated ESG principles into our culture and operations to support the mission of helping every child learn, grow, and succeed. Diversity And Inclusion EverDriven is committed to diversity and inclusion, hiring from a variety of backgrounds to strengthen our culture and innovation, and to serve our diverse communities with excellence. Equal Opportunity EverDriven is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, disability, age, veteran status, or other legally protected characteristics. Visit our website to learn more about us at www.EverDriven.com Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Technology, Information and Internet Referrals increase your chances of interviewing at EverDriven by 2x
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Senior Product Marketing Manager
role at
EverDriven .
Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply. EverDriven
is a rapidly growing, tech-enabled transportation management company serving families and districts to ensure safe, efficient, and cost-effective transportation for students with special needs. Our proprietary technology helps school districts and parents plan, track, and adjust student trips, enabling every student to access the educational experience they deserve. If you thrive in a mission-forward, fast-paced, technology-driven environment, we’d love to talk with you about a fulfilling career at EverDriven. Position Summary EverDriven is looking for a Senior Product Marketing Manager to lead the strategic go-to-market efforts for our expanding suite of technology-enabled transportation solutions. You will own positioning, messaging, product launches, and cross-functional alignment across Product, Sales, and Marketing. You will play a critical role in accelerating adoption, retention, and growth across EverDriven’s partner districts and markets. You are a strategic thinker, a compelling storyteller, and a research-driven marketer who thrives in fast-paced environments with deep product marketing expertise, ideally in transportation or EdTech. Salary Range:
$100,000 - $130,000/year, based on experience + bonus potential Location:
Greenwood Village, CO. Hybrid role - 3 days in the office and 2 days remote. Responsibilities
Own the end-to-end go-to-market (GTM) strategy for product and feature launches, ensuring alignment across Product, Sales, and Marketing Develop compelling product positioning, messaging, and value propositions based on deep customer and market insights Conduct competitive, market, and user research to inform positioning and support product development Collaborate with Product, Sales and Customer Success to develop enablement materials including pitch decks, battle cards, case studies, and ROI tools Partner with Demand Generation to craft campaigns that increase awareness, engagement, and product usage Build and maintain a feedback loop between the sales, operations and product teams to inform roadmap prioritization Track product adoption, usage, and retention metrics; use data to refine messaging and positioning Lead internal training for cross-functional teams to ensure consistent product narrative and market understanding Act as a thought leader by supporting customer communications, PR, and speaking engagements Requirements
6+ years of experience in product marketing, with a strong preference for experience in B2B SaaS, transportation, or EdTech Proven track record of leading successful product launches and building positioning strategies Deep experience developing customer personas and value-based messaging frameworks Exceptional communication and storytelling skills with an eye for compelling content and narrative Experience working cross-functionally with Product, Sales, Customer Success, and Marketing teams Strong analytical and research skills with the ability to translate insights into action Bachelor’s degree required; MBA or related graduate degree is a plus Comfortable operating in a fast-paced, growth-stage environment Preferred Qualifications
Experience in K–12 education, school transportation, or SaaS Familiarity with customer lifecycle metrics including adoption, NPS, churn, and upsell Experience supporting public sector RFPs and B2B sales enablement Benefits
Medical, Dental, Vision insurance Virtual Doctor Visits with $0 Co-Pay Life Insurance (company paid) Short Term Disability Insurance (company paid) Long-Term Disability Insurance (company paid) Paid Time Off (PTO) Paid Holidays Paid Time to Volunteer Flex Spending Account (FSA) 401K Plan (with an employer match) Employee Assistance Program Employee Discounts Program Company Commitment EverDriven has integrated ESG principles into our culture and operations to support the mission of helping every child learn, grow, and succeed. Diversity And Inclusion EverDriven is committed to diversity and inclusion, hiring from a variety of backgrounds to strengthen our culture and innovation, and to serve our diverse communities with excellence. Equal Opportunity EverDriven is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, disability, age, veteran status, or other legally protected characteristics. Visit our website to learn more about us at www.EverDriven.com Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Technology, Information and Internet Referrals increase your chances of interviewing at EverDriven by 2x
#J-18808-Ljbffr