AppFolio
Overview
Sr. Product Marketing Manager
at
AppFolio The Sr. Product Marketing Manager for the Accounting & Payments Platform will drive the adoption of AppFolio’s accounting and payments capabilities, a key pillar of our solution that is central to our customers’ success and the backbone of their business. The role will align the cross-functional go-to-market teams around common objectives, evolve the positioning of our accounting and payments capabilities, orchestrate product launches, and work closely with the product and marketing teams to communicate the solution to customers and prospects. Impact: Your work will influence how customers understand and adopt AppFolio’s accounting and payments platform and how it integrates with other products and services.
Scroll down for a complete overview of what this job will require Are you the right candidate for this opportunity Responsibilities
Build deep product and market expertise through direct customer conversations as well as market and competitive research. Work closely with the product management team to understand product features, benefits, and roadmap. Create compelling positioning and messaging that gets at the heart of customer pain points and clearly articulates how AppFolio solves them. Plan and execute product launches, including coordinating with cross-functional teams to ensure successful market introduction. Collaborate with the sales and services enablement teams to create collateral and education programs. Develop thought leadership content and customer stories that resonate with our target audience, making complex concepts easily understandable. Continuously analyze, tweak, and improve how we go to market with our payments and accounting platform based on deep data analysis.
Qualifications
Analytical Mindset: Ability to generate insights from customer, market, and performance data. Problem Solving: Comfortable navigating ambiguity, analyzing information, and making clear, consistent decisions. Written Communication: Excellent writing style and command of language to create a broad array of written communication. Presentation Skills: Great stage presence and presentation skills to lead both internal and external presentations. Project Management: Proven ability to build strong cross-functional partnerships and execute complex projects. Initiative: Willingness and ability to take the lead and play a proactive role in shaping our strategy. Influence: The ability to hold your own in discussions with senior leaders, advocate for your perspective, and gain buy-in from stakeholders. Continuous Learning & Curiosity: Proactively seek out opportunities to deepen your knowledge of our customers, our product, and our industry.
Must have
Bachelor's degree in Marketing, Business, Communications, Finance, or a related field. At least 5 years of product marketing experience. Product marketing experience with an accounting & payments platform. B2C or B2B2C experience, ideally within the fintech industry. Understanding of core accounting principles.
Location Find out more about our locations by visiting our site.
Compensation & Benefits The compensation that we reasonably expect to pay for this role is:
$114,400 to $143,000
[base pay]. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity. Additional benefits and discretionary bonuses may be available depending on role and employment type. Regular full-time employees are eligible for benefits.
About AppFolio AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.
Why AppFolio
Grow
| We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves. Learn
| We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills. Impact
| We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. Connect
| We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.
Statement of Equal Opportunity At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re an Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales Industries Software Development
#J-18808-Ljbffr
Sr. Product Marketing Manager
at
AppFolio The Sr. Product Marketing Manager for the Accounting & Payments Platform will drive the adoption of AppFolio’s accounting and payments capabilities, a key pillar of our solution that is central to our customers’ success and the backbone of their business. The role will align the cross-functional go-to-market teams around common objectives, evolve the positioning of our accounting and payments capabilities, orchestrate product launches, and work closely with the product and marketing teams to communicate the solution to customers and prospects. Impact: Your work will influence how customers understand and adopt AppFolio’s accounting and payments platform and how it integrates with other products and services.
Scroll down for a complete overview of what this job will require Are you the right candidate for this opportunity Responsibilities
Build deep product and market expertise through direct customer conversations as well as market and competitive research. Work closely with the product management team to understand product features, benefits, and roadmap. Create compelling positioning and messaging that gets at the heart of customer pain points and clearly articulates how AppFolio solves them. Plan and execute product launches, including coordinating with cross-functional teams to ensure successful market introduction. Collaborate with the sales and services enablement teams to create collateral and education programs. Develop thought leadership content and customer stories that resonate with our target audience, making complex concepts easily understandable. Continuously analyze, tweak, and improve how we go to market with our payments and accounting platform based on deep data analysis.
Qualifications
Analytical Mindset: Ability to generate insights from customer, market, and performance data. Problem Solving: Comfortable navigating ambiguity, analyzing information, and making clear, consistent decisions. Written Communication: Excellent writing style and command of language to create a broad array of written communication. Presentation Skills: Great stage presence and presentation skills to lead both internal and external presentations. Project Management: Proven ability to build strong cross-functional partnerships and execute complex projects. Initiative: Willingness and ability to take the lead and play a proactive role in shaping our strategy. Influence: The ability to hold your own in discussions with senior leaders, advocate for your perspective, and gain buy-in from stakeholders. Continuous Learning & Curiosity: Proactively seek out opportunities to deepen your knowledge of our customers, our product, and our industry.
Must have
Bachelor's degree in Marketing, Business, Communications, Finance, or a related field. At least 5 years of product marketing experience. Product marketing experience with an accounting & payments platform. B2C or B2B2C experience, ideally within the fintech industry. Understanding of core accounting principles.
Location Find out more about our locations by visiting our site.
Compensation & Benefits The compensation that we reasonably expect to pay for this role is:
$114,400 to $143,000
[base pay]. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity. Additional benefits and discretionary bonuses may be available depending on role and employment type. Regular full-time employees are eligible for benefits.
About AppFolio AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.
Why AppFolio
Grow
| We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves. Learn
| We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills. Impact
| We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. Connect
| We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.
Statement of Equal Opportunity At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re an Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales Industries Software Development
#J-18808-Ljbffr