Doordash
Senior Manager, Lifecycle Marketing, Dasher
Doordash, Sunnyvale, California, United States, 94087
Senior Manager, Lifecycle Marketing, Dasher Join to apply for the
Senior Manager, Lifecycle Marketing, Dasher
role at
DoorDash .
Increase your chances of reaching the interview stage by reading the complete job description and applying promptly. About The Team The mission of the Retention Marketing team is to build lasting relationships with our audiences — consumers, Dashers, and merchants — from the moment they engage with DoorDash. We deliver personalized, cross-channel experiences that drive loyalty, strengthen engagement, and help each audience find the products and services most relevant to them. The Dasher Retention team focuses on helping Dashers succeed on the platform and feel supported at every stage of their journey through targeted lifecycle communications that educate, activate, and re-engage Dashers, while aligning fleet health with business goals. About The Role As the Senior Manager of Dasher Lifecycle Marketing, you will lead the team responsible for the end-to-end CRM strategy that supports Dashers across their full lifecycle, from onboarding through late-stage re-engagement. You will manage a team of eight and collaborate with Product, Integrated Marketing, Analytics, Campaign Operations, Supply and Operations, and Engineering to design high-impact programs that drive Dasher activation, quality, satisfaction, and retention. You will own the development and execution of CRM programs across email, push, SMS, and in-app messaging. You will also lead the team’s campaign strategy, oversee performance measurement, and advance personalization through improved tooling, targeting, and data infrastructure. This role sits on the Dasher audience team, with a core objective of improving Dasher engagement, fleet quality, and retention. You will report into the Director of Lifecycle Marketing on our Growth Marketing team within the Marketing organization. You’re excited about this opportunity because you will… Own the full CRM lifecycle strategy for Dashers, including onboarding, activation, engagement, and churn mitigation Lead and develop a high-performing team of eight Lifecycle Marketers who build and execute campaigns that drive business results and fleet health Oversee all CRM programs and campaigns, ensuring they deliver a cohesive, personalized, and effective Dasher experience Partner with Campaign Operations to ensure all lifecycle campaigns are launched with consistency, speed, and high quality Lead the development of quarterly and annual CRM roadmaps and strategic plans that align with Dasher business priorities Partner with Analytics to define KPIs, analyze performance, and develop clear benchmarks and reporting rituals Collaborate with Product, Supply and Operations, Integrated Marketing, and Engineering to scope and launch cross-functional initiatives that scale personalization, education, and operational efficiency Advance technical and strategic CRM capabilities by improving targeting logic, creative tooling, journey management, and experimentation infrastructure Drive innovation in personalization and automation by partnering with MarTech, Engineering, and Analytics to unlock new levers and channels Represent lifecycle marketing in roadmap planning, leadership reviews, and cross-functional working groups Qualifications 8+ years of experience in lifecycle, CRM, retention, or growth marketing 3+ years of experience managing high-performing teams with a focus on ownership, accountability, and results A track record of delivering business impact through cross-channel marketing programs, including onboarding, engagement, and churn mitigation Strong stakeholder management and interpersonal skills, with experience influencing across Product, Analytics, Operations, and Engineering Hands-on experience with CRM technology platforms such as Braze, Iterable, Salesforce Marketing Cloud, or similar ESPs and segmentation tools Strong analytical skills with the ability to turn data into insights and actions. SQL proficiency is a plus Excellent organizational skills and the ability to manage multiple priorities and timelines A growth mindset, a collaborative spirit, and a bias for action Compensation and Benefits The national base pay range for this position within the United States is $149,600—$220,000 USD. Base salary is localized based on work location and may be modified in the future. In addition to base salary, the role includes opportunities for equity grants. DoorDash offers a comprehensive benefits package, including medical, dental, and vision benefits, 401(k) with employer matching, paid parental leave, wellness benefits, commuter benefits, paid time off and paid sick leave, disability and life insurance, and mental health programs. Paid time off details: for salaried roles, flexible PTO plus 80 hours of paid sick time per year; for hourly roles, vacation and sick time accrue at specified rates. See the benefits section on the careers page for more information. EEO and Diversity DoorDash is committed to diversity, equity, and inclusion. We hire and cultivate diverse teams and encourage applicants from all backgrounds and experiences. We provide accommodations upon request during the recruitment process. About DoorDash DoorDash is a technology and logistics company that empowers local economies. We strive to support employees’ happiness, health, and well-being with comprehensive benefits and perks, and we are growing rapidly to meet the needs of our users, including Dashers, merchants, and consumers. Location details and market information included in this posting are provided for context and may be updated. For other postings and related opportunities, see our careers page.
#J-18808-Ljbffr
Senior Manager, Lifecycle Marketing, Dasher
role at
DoorDash .
Increase your chances of reaching the interview stage by reading the complete job description and applying promptly. About The Team The mission of the Retention Marketing team is to build lasting relationships with our audiences — consumers, Dashers, and merchants — from the moment they engage with DoorDash. We deliver personalized, cross-channel experiences that drive loyalty, strengthen engagement, and help each audience find the products and services most relevant to them. The Dasher Retention team focuses on helping Dashers succeed on the platform and feel supported at every stage of their journey through targeted lifecycle communications that educate, activate, and re-engage Dashers, while aligning fleet health with business goals. About The Role As the Senior Manager of Dasher Lifecycle Marketing, you will lead the team responsible for the end-to-end CRM strategy that supports Dashers across their full lifecycle, from onboarding through late-stage re-engagement. You will manage a team of eight and collaborate with Product, Integrated Marketing, Analytics, Campaign Operations, Supply and Operations, and Engineering to design high-impact programs that drive Dasher activation, quality, satisfaction, and retention. You will own the development and execution of CRM programs across email, push, SMS, and in-app messaging. You will also lead the team’s campaign strategy, oversee performance measurement, and advance personalization through improved tooling, targeting, and data infrastructure. This role sits on the Dasher audience team, with a core objective of improving Dasher engagement, fleet quality, and retention. You will report into the Director of Lifecycle Marketing on our Growth Marketing team within the Marketing organization. You’re excited about this opportunity because you will… Own the full CRM lifecycle strategy for Dashers, including onboarding, activation, engagement, and churn mitigation Lead and develop a high-performing team of eight Lifecycle Marketers who build and execute campaigns that drive business results and fleet health Oversee all CRM programs and campaigns, ensuring they deliver a cohesive, personalized, and effective Dasher experience Partner with Campaign Operations to ensure all lifecycle campaigns are launched with consistency, speed, and high quality Lead the development of quarterly and annual CRM roadmaps and strategic plans that align with Dasher business priorities Partner with Analytics to define KPIs, analyze performance, and develop clear benchmarks and reporting rituals Collaborate with Product, Supply and Operations, Integrated Marketing, and Engineering to scope and launch cross-functional initiatives that scale personalization, education, and operational efficiency Advance technical and strategic CRM capabilities by improving targeting logic, creative tooling, journey management, and experimentation infrastructure Drive innovation in personalization and automation by partnering with MarTech, Engineering, and Analytics to unlock new levers and channels Represent lifecycle marketing in roadmap planning, leadership reviews, and cross-functional working groups Qualifications 8+ years of experience in lifecycle, CRM, retention, or growth marketing 3+ years of experience managing high-performing teams with a focus on ownership, accountability, and results A track record of delivering business impact through cross-channel marketing programs, including onboarding, engagement, and churn mitigation Strong stakeholder management and interpersonal skills, with experience influencing across Product, Analytics, Operations, and Engineering Hands-on experience with CRM technology platforms such as Braze, Iterable, Salesforce Marketing Cloud, or similar ESPs and segmentation tools Strong analytical skills with the ability to turn data into insights and actions. SQL proficiency is a plus Excellent organizational skills and the ability to manage multiple priorities and timelines A growth mindset, a collaborative spirit, and a bias for action Compensation and Benefits The national base pay range for this position within the United States is $149,600—$220,000 USD. Base salary is localized based on work location and may be modified in the future. In addition to base salary, the role includes opportunities for equity grants. DoorDash offers a comprehensive benefits package, including medical, dental, and vision benefits, 401(k) with employer matching, paid parental leave, wellness benefits, commuter benefits, paid time off and paid sick leave, disability and life insurance, and mental health programs. Paid time off details: for salaried roles, flexible PTO plus 80 hours of paid sick time per year; for hourly roles, vacation and sick time accrue at specified rates. See the benefits section on the careers page for more information. EEO and Diversity DoorDash is committed to diversity, equity, and inclusion. We hire and cultivate diverse teams and encourage applicants from all backgrounds and experiences. We provide accommodations upon request during the recruitment process. About DoorDash DoorDash is a technology and logistics company that empowers local economies. We strive to support employees’ happiness, health, and well-being with comprehensive benefits and perks, and we are growing rapidly to meet the needs of our users, including Dashers, merchants, and consumers. Location details and market information included in this posting are provided for context and may be updated. For other postings and related opportunities, see our careers page.
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